The Right Number of Hashtags You Should Use

The Right Number of Hashtags You Should Use on Instagram

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Do you know that a hashtag can make or break your Instagram strategy? Being able to use them correctly can expand your reach to larger audiences. But using them improperly can make your IG posts appear spammy. So, what is the right number of hashtags you should use on Instagram? Let’s find out!

First, what are hashtags?

A social media agency Hong Kong defines hashtags as a word or phrase preceded by a hash or pound sign. On Instagram, they are a combination of letters, numbers, and emojis that is used to categorize the content. Instagram hashtags are clickable. A page showing all posts using a similar hashtag will appear after clicking them. As such, it boosts the discovery of content. 

Instagram hashtags are important to get more reach among the Instagram audience, as a digital marketing speaker Hong Kong has highlighted. If you use hashtags, the content will appear on the page for a specific hashtag. It will also show relevant stories hashtags if you use them on IG Stories. If an Instagrammer is following a specific hashtag, they can also view your content on their hashtag feeds. For brands who want to build Instagram communities, using branded hashtags is an effective strategy. 

How do Instagram hashtags work?

According to a video marketing agency Hong Kong, an Instagram hashtag is the simplest way to categorize and label IG content. They can help searchers find specific Instagram content. They can also help accounts serve a post to relevant users. 

Hashtags fuel search results on the Instagram Explore tab. They are also used as a reference on the Instagram algorithm. In its simplest function, Instagram will suggest the content to users with a high interest in a specific hashtag.

Today, Instagram now allows semantic keyword searches. This opens up a new world of opportunities for Instagram content to get discovered via hashtags. When paired with a strong content strategy, hashtags can yield impressive Instagram conversions. 

What is the right number of hashtags you should use on Instagram?

Instagram allows up to 30 hashtags for every content you upload on your account or page. So, it might be tempting to overboard IG content with a lot of hashtags. This is because most people think that the more hashtag you have, the merrier it is to boost discoverability in different categories, niches, and topics. 

Even though Instagram allows the use of 30 hashtags per post, never overboard on hashtags! It is better to spend tons of research to find a handful of specific hashtags relevant to your niche. That is instead of stockpiling a ton of irrelevant hashtags in an IG post. 

Tossing 30 hashtags on a post does not yield better results among brands and businesses on Instagram. It gets to overkill the post pretty quickly. Instagrammers may find your content spammy. Instagram may also punish you for certain policy violations. The best way is to use hashtags by focusing on the goals of brands and businesses. Invest your valuable marketing time by being a lot pickier in their hashtag game. 

When Instagram launched its digital magazine last April, it featured an FAQ corner via “Ask Elisa.” On the said feature, an alleged Instagram study, using 8 to 15 hashtags per post will give the algorithm a more focused identity for a brand or business. While using up to 30 hashtags will just confuse the Instagram algorithm. This was further supported by recent research and studies showing that the optimal number of effective hashtags per post is around 11. 

Recently, Instagram’s @creators account, posted that using 3-5 hashtags can allow more content discovery than using more numbers of hashtags. This means thinking of hashtags as more of a tool to define the context of your post and support topic research for specific people interested in it. 

THE BOTTOM LINE

Instagram hashtags should never be considered as a source of instant engagement and reach. It is a long game strategy among brands and businesses. The key to successful hashtagging on Instagram is to identify your account or page plus its niche so that the algorithm will know which audiences they can show your content to.

Reference: https://later.com/blog/how-many-hashtags-on-instagram

Social Media Giants of 2021

Social Media Giants of 2021

Today, around 9 out of 10 users of the Internet use social media. That equates to 4.55 billion people. The current global population stands at around 7.9 billion. As such, social media dominates 57.6 percent of all people in the world. Below, let us have a basic look at the social media giants of 2021.

A digital marketing speaker Hong Kong highlights that technology largely contributed to the social media boom. Many social media users go to these platforms to connect to family, friends, and the world. Various applications allow them to earn money or find a career. They were also adopted by brands and businesses to promote products and services. For a social media agency Hong Kong, social media is powerful because of its ability to connect and share information with anyone on Earth.

THE MOST POPULAR SOCIAL MEDIA GIANTS

video marketing agency Hong Kong has noted that an average person spends around 2.5 hours browsing social media daily. Here is a list of the most popular social media networks they use:

  • Facebook with 2.910 billion monthly active users (MAU)
  • YouTube with 2.291 billion MAU
  • WhatsApp with 2 billion MAU
  • Messenger with 1.3 billion MAU
  • Instagram with 1.287 billion MAU
  • WeChat with 1.225 billion MAU
  • Kuaishou with 1 billion MAU
  • TikTok with 1 billion MAU
  • Telegram with 600 million MAU
  • Qzone with 600 million MAU

Based on its current standing, Facebook still holds the title of “king of social media.” Its biggest user base comes from India, with 350 million members. The United States ranks next at 193.9 million members. While Indonesia ranks third at 142.5 million users.

Meta is the parent company of Facebook, Instagram, Messenger, and WhatsApp. Tencent owns WeChat and Qzone. Alphabet owns YouTube. Bytedance own TikTok. Kuaishou stands on its own corporation. These companies form the “Billion Users Club.”

THE BILLION USERS CLUB

Meta

The Facebook Company rebranded its name into “Meta” last October 2021. It was announced during Facebook Connect 2021. Mark Zuckerberg, the founder of Facebook, formed the network in 2004 as a college website. Little did he know that it will become a multinational technology today. 

Facebook acquired Instagram in 2012. Instagram was launched in October 2010 as a photo-sharing app by Kevin Systrom and Mike Krieger. Its story was like a fairy tale in Silicon Valley because the company gain momentum a few months after it was launched. Instagram racked up to 25,000 additional users daily in its first year.

Messenger was an instant messaging platform launched by Facebook in 2011. It is a stand-alone messaging app that replaced Facebook chat. This means that anybody can have a Messenger account even without a Facebook account. Through Messenger, people can send images, files, texts, and videos to other users. Messenger users can also make video and voice calls.

No ads, no games, no gimmicks! That is the value proposition of WhatsApp when Brian Acton and Jan Koum founded WhatsApp in 2009. The main purpose of the app is to show the statuses of users – whether they are currently online or not. WhatsApp paved the way for many successful entrepreneurs’ journeys. That is why Facebook bought it in 2014. 

As a social media giant, Meta’s combined MAU is 7.5 billion.

Tencent

Tencent is one of the social media giants of 2021 without any advertising needs. But it sits as a goldmine in marketing. It was founded Ma Huateng (better known as Pony Ma) together with four friends in 1998. It landed on the Hong Kong Stock Exchange three years later.

 In 2005, Tencent launched its multimedia social network called Qzone. Qzone became the largest social media network in China. Tencent launched WeChat in 2011, capitalizing on the growth of Qzone. It became a central part of modern Chinese life, catering to game centers, office chats, and payment services. 

As a social media giant, Tencent’s combined MAU is 2.4 billion.

Alphabet

Alphabet is Google’s parent company, owning both Google and YouTube. As we all know, Google is the world’s largest search engine. It is the target of every brand and business to rank on Google. Google reinvented the way people access information. Initially known as “Backrub” in 1996, Larry Page and Sergey Brin launched Google in 1998.

Alphabet acquired YouTube in 2006, a year after Chad Hurley, Jawed Karim, and Steve Chen founded it. They have the idea of allowing ordinary people to share home videos. YouTube attracted 30,000 visitors and served more than 2 million views daily during its launch. That is why Google saw its potential to become the largest video-sharing network.

As a social media giant, Alphabet’s combined MAU is 2.3 billion.

ByteDance

Bytedance is a Chinese multinational technology company founded by Liang Rubo, Zhang Yiming, and a team of others in 2012. Its first app focuses on humorous memes and videos – Neihn Duanzi. Its second app was the news platform Toutiao, which became its core product. ByteDance launched Douyin in 2016. This became the revolutionary TikTok, an app for sharing 15-seconds music clips on mobile devices.

As a social media giant, Bytedance’s combined MAU is 1.6 billion.

Kuaishou

Kuaishou was a Chinese video-sharing mobile app founded by Cheng Yixiao and Su Hua in 2011. Being a short-video platform, its core mission is to embrace all lifestyles. That is why the app is relatively more popular among older generations.

As a social media giant, Kuaishou’s MAU is 1 billion.

Reference: https://www.visualcapitalist.com/ranked-social-networks-worldwide-by-users/

Hashtags

How to Use Hashtags Effectively

Ever wonder how hashtags started? Do you know its original name?

In 2007, Biz Stone, a co-founder of Twitter was fixing a tech issue. His friend Chris Messina, walked in and suggested using a hashtag to solve the issue. Thus, the first Twitter hashtag, #barcamp, was used in a tweet. It was initially called “Octhotorpe.” But in 2014, the Oxford dictionary officially included the word hashtag.

A digital marketing speaker Hong Kong notes that tweets with hashtags can increase engagement by 100%. Furthermore, a social media agency Hong Kong highlights the following statistics about the impact of hashtags on top social platforms. 

  • On Facebook, hashtags are very useful to position a public campaign. Relevant hashtags allow the discovery of a brand or business. Posts with only 1 hashtag get the highest engagement at 593. While posts with more than 10 hashtags only received 188 engagements.
  • On Instagram, 7 out of 10 hashtags are branded. IG posts with at least 1 hashtag receive 29% more engagement while IG posts will 11+ hashtags receive 79% more engagement. 
  • On Twitter, general hashtags like #food, #fashion, #style, #travel, etc. rank well. Around 125 million hashtags are used daily that increase rand engagement by 50%.
  • Even on Google descriptive hashtags have significantly helped in SEO.

Below, let us explore how to use hashtags effectively.

Why Use Hashtags?

  • Hashtags are used by social media platforms to categorize the content. It gives brands and businesses the chance to be discovered among newsfeeds.
  • Hashtags help you reach your target audiences. A distinctive hashtag simplifies the users’ search in finding the right brand, product, or service. As they are easy to use, they will help you reach more people.
  • Hashtags increase the visibility of content. It allows the discovery of a social media account and boosts brand awareness.

Selecting the Right Hashtag

  • Find an ACTIVE hashtag currently used by most industries and people.
  • Use a NICHE hashtag related to your line of business.
  • Use hashtags RELEVANT to the content you shared.
  • A MIXED of popular and small niche hashtags can make you stand out. 

It would be smart for brands and businesses to create multiple lists of hashtags that they could use for each social media platform. Moreover, it is best to note when each is appropriate to use them.

What Makes a Good Hashtag?

Hashtags can be used to identify a brand, message, niche, product, service, or topic. To connect with your target audiences, a good hashtag should be industry-related. Using more specific hashtags gives brands and businesses a better chance to grow their audience. 

The best practice in creating a good hashtag is to experiment. Use both general and specific hashtags. Be consistent in their social media usage to find out which works and which doesn’t work. If t is not catching, or if your audiences are not receptive to it, have the patience to use it for a month and that’s it. Sometimes, it may take time for a good hashtag to catch up. Remember, the consistency of using it is the key.

A good hashtag is not overly used. Albeit, using too many hashtags in a post can only confuse your audience. It will make a brand or business appear uncluttered or unprofessional. One to three hashtags in a post will do. 

What’s most important is to check your analytics. By knowing what works and what doesn’t work, you can create a better hashtag that your audience engages in. 

Other Uses of Hashtags

Use a hashtag to get pertinent information right at your fingertips. Through hashtag searches, you will spend less time finding information.

Including hashtags can be a great way to boost the following:

  • Achievement
  • Asking Questions
  • Celebratory/ Congratulatory Tweets
  • Digital Announcements 
  • Digital Publications
  • Event Images
  • Event Information 
  • Group Favorites, Replies, and Retweets 
  • Marketing Industry Topics
  • Media Kits 
  • Personal Thoughts
  • Special Offers
  • Tradeshow
  • Trending Events
  • Trending Industry Articles
  • Trending Topics 
  • Updates

A video marketing agency Hong Kong also notes that hashtags are a great way to boost the discovery of video content. Hashtags on YouTube assist in categorizing and classifying video content. You can use them above the title, within a video title, or in the video description section. They can help marketing videos appear on related searches. 

Reference: 

https://www.socialmediatoday.com/news/a-quick-guide-to-effective-hashtag-use-infographic/609191/

Social Media Management

The Do’s and Don’ts of Social Media Management

Social media has largely influenced the buying decisions of many people. More than 54% of social media users are searching for products and services online. Social media also drive 71% of online shoppers to make a purchase. 71% of those who had a positive experience with a brand are likely to recommend it to family and friends. 

According to a social media agency Hong Kong, social media networks are the perfect opportunities for brands and businesses to connect with their target audiences. It is a place for advertising and content marketing. So, every marketer should be familiar with the dos and don’ts of social media management. They serve as a guide on making a brand, product, or service a superstar. Let’s have a peek!

WHAT IS SOCIAL MEDIA MANAGEMENT?

A digital marketing speaker Hong Kong defines social media management as creating and implementing strategies and tactics to connect and engage with your target audiences online. It offers a lot of benefits once executed properly. These include:

  • Boosting brand awareness
  • Expanding customer reach
  • Improving the customer experience
  • Uplifting a brand reputation

With 4.48 billion global social media users, a social media manager needs to keep an eye on content trends to evolve a brand’s style as needed. 

A social media manager typically creates and posts social media content. He or she communicates strategically with customers, followers, and users. It is also the responsibility of a social media manager to conduct analyses and produce reports about current topics and trends. So, he or she should be community-oriented, creative, data-driven, and organize. For smoother social media management, here are some Do’s and Don’ts that one should always remember.

THE DO’S AND DON’TS OF SOCIAL MEDIA MANAGEMENT

DO’S

  • Be active on social media sites where your target audience spends more time. There is no definite rule on what social media platform that a brand or business should use. So, the safest way is to be active on sites where your target audiences spend more time. Millions of brands and businesses use Facebook to connect with their audiences and share news & updates. The king of social media is an excellent way to build a nurtured community of captive audiences. A video marketing agency highlights that Instagram is a perfect site for brands that engage more in visuals. It is also a haven for most millennials. When it comes to video ads, YouTube has the highest conversion rates. While LinkedIn excels more on B2B marketing.
  • Optimize your social media pages or profiles. To make the buying experience easier, brands and businesses should optimize their social media pages or profiles. Complete contact details like the address, email, and phone number give customers different options on how to connect with a brand or business. Knowing your operation days and hours puts proper expectations among customers. Better yet, a social media page that allows direct cart checkout or leads one to the product page can boost conversion and sales.
  • Share content in a variety of formats. Social media management means continuously updating your social media pages to make a brand or business visible to its target audiences. Post content that is interesting and valuable to your target audience. Do this by sharing them in a variety of content formats. 
  • Track the results of your social media ads and campaigns. It is also important to measure and track the results of your ads and campaigns. These insights can help you determine which work and which don’t work. As such, they can be a guide for your future social media approach. 

DON’TS

  • Don’t forget to update your social media pages. As mentioned, the key to success in social media is continuous posting. If you forget to update your social media pages, they will end being forgotten by your target audiences. 
  • Don’t beg for likes, follows, or shares. A social media manager has to be creative enough to know what content resonates with their followers and prospects. Don’t beg for likes, follows, and shares. Instead, be witty enough to publish content that gets more engagement. This also means not to be too salesy or spammy and avoid over-promoting your content.
  • Don’t share the same content every day. There are tons of social media content posted daily. So, your social media page should not be boring by posting the same type of content daily. Experiment with different formats and discover what resonates well with your audiences. Better yet, create a social media calendar to organize varied content.
  • Don’t get into a war of words with your social media followers. Addressing bad reviews and criticism is a part of social media management. Never get into a war of words with your social media followers. It can only ruin a brand’s reputation. Instead, treat these negative reactions as an opportunity to correct anything missing or wrong with your strategy. 

Reference: https://www.meltwater.com/en/blog/social-media-management

Automation

How Small Businesses Approach Automation

In this world of digital transformation, automation becomes an essential part of the business workflow. It drives growth by boosting accuracy, efficiency, and productivity. A digital marketing speaker Hong Kong notes that around 45% of work activities can be automated through existing advancements in technology. Businesses can cut back errors, lower processing costs, and reduce repetitive tasks by using automated tools. Below, let us discuss how small businesses approach automation.

SOME KEY AUTOMATION STATISTICS FOR BUSINESSES

Here are some key automation statistics for businesses according to a social media agency Hong Kong

Many brands ad businesses are now using automation software to lighten the burden of repetitive tasks. As they shift to remote work setup, 80% of organizations expanded the use of automation. More than 50% agree that business process automation (BPA) cuts back human error in the workflow. Around 78% believe that it lowers processing costs as it increases productivity. And 85% notes that it gives their employees more time to focus on their goals as automation tools reduce repetitive tasks. 

Artificial Intelligence (AI) and Machine Learning (ML) both transform social media marketing strategies for the better. AI tools help create social media ads and posts faster. Recently, video marketing agency Hong Kong highlights a new Instagram feature under testing called Montage. It allows converting Instagram Stories into Reels. It also makes it easier for marketers to compose video ads directly on Instagram.

Machine learning has also been powering up business analytics and insights among social media platforms. From 3rd party data, it now focuses on 1st party user data after Apple implemented the IDFA. As such, big data has driven growth to 95% of businesses. 

Around three-quarters of businesses use marketing automation software. Today, more than 83% of marketers use automation when posting on social media. There are also 300,000 active Facebook chatbots at the moment, handling 68.9% of conversations from start to end. With 67% of global consumers having experience with a chatbot, 87.2% favor the positive experience of getting a quick answer to their queries. 

HOW SMALL BUSINESSES APPROACH AUTOMATION

More and more automation software and tools have taken place in a range of different functions daily. Here’s how small businesses approach automation.

  • Most commonly automated functions. Email marketing tops the list of most commonly automated functions, with 47% of small businesses adopting it. Social media marketing ranks 2nd at 37%, and payrolling ranks 3rd at 31%. Data analysis and social media management rank 4th and 5th, respectively. In the near future, 67% of small businesses plan to automate more business functions.
  • Top business functions needing human interaction. There are top business functions that still need human interaction. They are the main reason why businesses do not apply or resist full automation in these workflows. These are customer service, customer management, human resources, payroll, and project management. Among the top drivers of such a decision is the lack of interest in technology and the cost of the automation software or tool.
  • Benefits of automation among small businesses. More than 69% of small businesses reported productivity as one of the top benefits of automation. Around 38% positively showed an impact on customer satisfaction. While 34% highlighted profit increase. Automation also reduces business costs among 31% of small businesses and boost employee satisfaction by 25%. Only 6% of small businesses reported that automation does not yield any impact on their end. 
  • Drawbacks of automation among small businesses. Automation also has some drawbacks among small businesses. More than 29% of small businesses find it hard to adapt to automation, resulting in the need for technical support. Around 27% reported the challenge of integrating automation with their business systems. 27% of employees also resisted automation because they did not function the way they are advertised. They are also oftentimes difficult to understand. 
  • How do small businesses value automation? Around 75% of small businesses reported a positive impact of automation on their revenues. 53% of small businesses agreed that automation software and tools are well-worth what they paid for. 11% said that they are less expensive than their worth. 6% even said that they are much less expensive than their worth.

THE BOTTOM LINE

In general, a majority of small businesses favored automation. They describe the value of such software and tools as equal or greater to their investment costs. So, they ultimately find automation worth both as a marketing and workflow approach. It means that small businesses can integrate automation to drive efficiency and productivity. Small businesses should also keep an eye on the latest automation tools. It is because technology continuously provides wonders in mimicking the human touch. A small business approach to automation should focus on making things easier and faster. But still, automation software and tools should never forget the importance of a human being that powers them.

Reference: https://www.skynova.com/blog/automation-in-small-business

Facebook Key Creative Trends for the Future

Facebook Key Creative Trends for the Future

The year 2020 was a unique year for everybody. According to a digital marketing speaker Hong Kong, consumer habits shifted from buying on physical stores into online shopping. As such, marketers took bold creative leaps. On Facebook, key creative trends for the future arise. Modern consumers have pushed brands and businesses to become culturally aware and socially responsible. Brands and businesses opted for customized and personalized online ads and campaigns. 

Recently, Facebook Creative Shop, the platform’s in-house strategy team, reviewed 100 high-performing creatives around the world. From these ad campaigns, the team came up with 5 key creative trends for the future that can improve the response of an effective messaging approach. 

Build Inclusively

In 2020, people have awakened their minds to diversity and inclusion. The 2020 Black Lives Matter protest became one of the largest movements in history. Participated by around 26 million people, its US protest centered on criminal justice reform. It influenced people all over the world to clamor and rise up for respect. Among brands and businesses, it results in key creative trends of inclusive ads and campaigns. 

A social media agency Hong Kong cited the latest Facebook campaign of L’Oreal, the world’s leader in beauty, as a perfect example of building inclusively. The cosmetics brand reimagined beauty by pairing men and women to provide tips via Facebook Live. Afterward, a diverse group of 122 beauty experts provides personalized advice via Messenger. 

Create Edutainment

Edutainment is a form of entertainment with an educational aspect. A video marketing agency Hong Kong noted some examples of this key creative trend as explainer videos, FAQs, how-tos, unboxing, etc. The COVID-19 pandemic brought about massive lockdowns and social distancing measures. As people were forced to stay at home, they have embraced new ways of getting information. 

Brands and businesses on Facebook have reimagined learning through edutainment. High-performing creatives provide more education to their target audiences by teaching them in creative ways instead of lecturing them. As edutainment creatives did not feel like a chore, they generated more positive responses. 

One good example of edutainment is the Boob Bot of CoppaFeel. CoppaFeel is a charity organization in London for breast cancer awareness. Boob Bot is the world’s first monthly subscription tool in Messenger. It helps females globally to know how their boobs normally feel and look plus how to check them for signs of cancer.  

Sell with Ideas

Facebook has become an engine to discover new ideas and interests. Many in-person interactions have been limited last year and it continued to become adopted as the new normal. Modern consumers were not just scanning. Rather, they are taking action. As such, brands and businesses learn to replace the traditional discovery process. By using interactive AR and VR tools, they have refined their messaging approach of selling ideas instead of products as key creative trends.

Allbirds, an online global distributor of clothing and shoes made from natural materials, has been successful in testing such a creative approach. Allbirds has successfully highlighted its deep commitment to creating a sustainable environment. This, they do, by featuring different product mixes showing their functional benefits being made from natural materials. They were able to establish credibility and increase direct response performance. 

Speak Platform Language

As Facebook users shifted to online connections and expressions, brands and businesses need to speak the languages of digital platforms. Such a key creative trend can help turn heads and win the heart of modern consumers. Creating content aligned with user-generated posts like creator content and lo-fi production makes ads look less like ads.

Sweat, a popular fitness app, decided to speak the platform language and sticker packs on Facebook. This is by launching new products through Facebook Live and sticker packs. The app showcased how its members work out in real-time, creating authentic connections with new audiences. The sticker packs highlighted during a live broadcast have greatly boosted conversions such as downloads and subscriptions.

Reward Self-Discovery

A key creative trend for the future is that a majority of Facebook users have learned to explore at their own pace. They develop a passion for cooking, gardening, home organization, and other domestic crafts. As their curiosity moves them online, so does their demand for entertainment. To deliver an active personalized experience, guided information becomes high-performing content to improve responses. 

Dubbed as the restaurant with no food, Hellmann’s, developed a Messenger bot to create a temporary connection for people seeking ideas with leftovers. It allows their audiences to participate in meal planning instead of just consuming content. Hellmann’s successfully takes community cooking to a new level by ensuring that people use their products as their key ingredients. 

THE BOTTOM LINE

The 5 key creative trends for the future of Facebook may be somewhat vague. Brands and businesses have to keep in mind that they are rooted in modern consumer behaviors. As such, they should find specific ways to leverage these behaviors in effectively shaping their ads and campaigns. 

Reference: https://www.facebook.com/business/news/insights/the-2021-creative-forecast

Shopify

A Small Business Guide to Shopify

One of the most popular eCommerce platforms today is Shopify. It started as a small online store selling snowboards in 2004. Eventually, one of the founders created software to convert it into an eCommerce platform. After 2 years, it became Shopify.

According to a digital marketing speaker Hong Kong, more than 1.7 million merchants sell using Shopify. This is equivalent to more than $5.1 billion of sales. Among all eCommerce platforms, it has a 20% market share. But, do you know that Shopify also has a physical store? Yes, it’s true! In 2018, Shopify opened its first brick-and-mortar store in Los Angeles.

Shopify POS-powered 100,000 merchants. These include famous brands like Gymshark, Nike, Pepsi, Redbull, Tesla Motors, Unilever, and WaterAid. If you are a small business that wants to try out Shopify, here’s a basic guide.

WHAT IS SHOPIFY?

Shopify is a subscription software that allows businesses to set up eCommerce or online stores. They can also sell in physical locations via Shopify POS. What’s good about Shopify is that both the inventory on the physical store and online shop are synced by the software. Thus, you can manage different stores in just one account.

As an eCommerce platform, Shopify offers the quickest way to launch your dream business. It is as simple as getting a subscription and setting up your account. Then you can right away sell products on the Shopify platform. A social media agency Hong Kong noted that Shopify allows product link integration in most social media networks. These include Facebook, Instagram, Pinterest, and YouTube.

HOW TO SET UP A SHOPIFY SHOP?

Shopify caters to the business of all sizes. It has 3 levels of subscriptions that suit small and medium businesses plus large corporations: 

  • A Basic Shopify subscription costs $29 monthly. The subscription includes setting up an online store with unlimited products. It also includes 24/7 support, abandoned cart recovery, discount codes, and gift cards, fraud analysis, and a free SSL certificate. You can also activate 2 staff accounts within the said plan.
  • The Standard Shopify subscription costs $79 monthly. It includes setting up an online store with unlimited products. It also includes 24/7 support, abandoned cart recovery, discount codes, and gift cards, fraud analysis, free SSL certificate, international domains & pricing, and professional reports. You can also activate 5 staff accounts within the said plan.
  • An Advanced Shopify subscription costs $299 monthly. The subscription includes setting up an online store with unlimited products. It also includes 24/7 support, abandoned cart recovery, advanced report builder, discount codes and gift cards, fraud analysis, free SSL certificate, international domains & pricing, professional reports, and third-party calculated shipping rates. You can also activate 15 staff accounts within the said plan.

The online credit card rates for each Shopify subscription also vary: 

  • Basic Shopify charges 2.9% plus $0.30. It also charges a 2% extra fee for Shopify payments made through other payment providers.
  • Standard Shopify charges 2.6% plus $0.30. It also charges a 1% extra fee for Shopify payments made through other payment providers.
  • Advanced Shopify charges 2.4% plus $0.30. It also charges a 0.5% extra fee for Shopify payments made through other payment providers.

The good news is you can register for a free 14-day trial to try the Shopify features. To create a Shopify account, you will need to register your email address and a password. At this point, you will also need to pick a store name. It will be charged later once you decide to continue after the 14-day free trial. Once you have signed up for an account, you will need to fill and set up information about your store. 

Setting up an online store in Shopify requires you to add a domain. This domain can either be a customized one or that from shopify.com. Afterward, you can select your store theme. Please note that paid themes also allow a 14-day free trial. Now, you can customize your store by uploading the products that you want to sell. The next steps would be setting up your checkouts, shipping options, tax regions plus rates, and payment systems.

One thing good about Shopify is its easy integration with other sales channels, social media networks, and third-party apps. You can link your Shopify account with Amazon, eBay, Facebook & Instagram Shops, and Google. You can also add pages like About Us, Contact Us, FAQs, and Privacy Policy.

WHAT IS SHOPIFY POS?

POS stands for point of sales. Shopify POS is an extra feature to any Shopify subscription. It syncs your brick-and-mortar stores, online stores, and other sales channels into one account. Shopify POS Lite is a free version. For businesses who want to unlock additional features, the Shopify POS Pro costs $89 monthly. The Shopify POS is an all-in-one dashboard where you can manage all activities in your store. You can also assign staff accounts to help you in doing so. What’s good about Shopify Pos is that it supports 20 languages. It can also be accessed via Android and iOS apps. 

THE BOTTOM LINE

Today, modern consumers shifted to online searches instead of shop hopping. As 2/3 of the world’s population (4. 66 billion) uses the Internet, it pays to create a Shopify account. They are the cheapest and easiest way to set up an eCommerce shop or online store.

Reference: https://www.ondeck.com/resources/small-business-guide-shopify

Brand Tone of Voice

Ways to Apply Brand Tone of Voice

Most people think about conversations when they hear the word “voice.” But for digital marketers, the word refers to a brand voice and tone of voice. The brand voice represents the unique perspective and values it stands for. On the other hand, the brand tone of voice is the way a brand communicates with its audiences. As such, a brand voice is its overall personality, while a brand tone of voice changes based on the appropriate situation to connect with an audience.

A brand tone of voice is created through the words and phrases you use when conversing with your audiences. It is also how you structure your words and phrases to appeal to customers. A brand tone of voice may be cautious, formal, happy, hostile, salesy, etc. For example, using third-person pronouns like “he,” “she,” or “it” may sound formal and objective. But using the first-person pronoun like “you” may sound approaching and friendly. As such, a brand tone of voice describes how people perceive your messaging. This has a great impact on your content delivery among online websites and social media posts.

WHAT IS A BRAND TONE OF VOICE?

A digital marketing speaker Hong Kong defines a brand tone of voice as the international tone use by a brand when posting images, sounds, videos, and written copies online. The most common brand tones of voice in social media are dark, dreary, energetic, fear-inducing, helpful, kind, light-hearted, sad, upbeat, and wholesome. For example, if you want to promote a brand as entertainment for people who love adventure and excitement, an upbeat tone makes sense. But if you want to scare people to buy a certain type of insurance, a fear-inducing tone makes sense.

A brand tone of voice may vary depending on several factors. These include:

  • The audience persona
  • The content format and length
  • The goal a brand wants to achieve

Yet, even though there are some situational changes, the overall tone should be consistent with the brand voice. This is to help people recognize your brand by the content alone even if they don’t see your brand name or logo.

WHY IS A BRAND TONE OF VOICE IMPORTANT?

Setting the right brand tone of voice is the key to a persuasive marketing strategy. It conveys your message powerfully among your target audiences and influences them to take action on your content. A social media agency Hong Kong notes the following reasons why a brand tone of voice is important. 

  • A caring and friendly brand tone of voice helps build a connection with your audience. Around 65% of customers noted that they feel emotionally connected to a brand that cares about them. This gives you more chances to offer a solution to their pain points which results in more revenue and sales.
  • A socially responsible brand tone of voice helps you build trust. 81% of modern consumers prefer to buy from a brand that reflects their social values. Highlighting charitable works, donations, and socially responsible acts can make your brand stand out among your competitors.
  • A consistent brand tone of voice makes you memorable. A brand tone of voice does not only involve language and writing. It also involves visuals like colors, logos, and themes. As you establish a consistent pattern for people to recognize your brand, it makes your brand memorable to them. 

WAYS TO APPLY BRAND TONE OF VOICE

Below are 5 ways on how to apply the brand tone of voice effectively. 

  • Audit your current brand tone of voice. The first step to applying brand tone voice effectively is to audit your current strategies. You may find your brand tone of voice greatly varies resulting in misalignment and inconsistencies with a brand’s true voice. This may be because different content creators and writers are assigned to deliver your content strategy. It may also be smart to check which content or voice is top-performing. From this audit, you can note what tones or traits you would like to focus on. 
  • Create a brand voice document. After the audit, brainstorm with your team on what brand tone of voice to focus on. After deciding, create a brand voice document. This will serve as a guide on the colors, designs, graphics, style, words, etc. that multiple departments will be using to apply your brand tone of voice in every content. The document should begin with a general brand voice – the company’s core goals and values. Then, pull some personal tones or traits from this statement to be your brand tone of voice. Include a list of brand phrases, common vocabulary, and examples to keep marketing copies and social media posts consistent. 
  • Identify your target personas. Even with a brand voice document, it is also important to identify your target personas. This is to creatively adapt your tone of voice to the right type of people. For example, if you are targeting younger audiences, you may want to use languages that resonate with them. Using unfamiliar or very technical terms may isolate your content over them. Yet, don’t go too far away from your brand’s overall voice. Be creative in choosing the right words that blend with your audiences and brand voice. Moving forward, as you go through each audience persona, add a list of common vocabulary ad traits on your brand voice document. 
  • Know your brand tone of voice. After a series of content creation, you can now identify what your brand tone of voice should be. It is what you say and how you say it. Be exciting when announcing new products and how they solve the audiences’ pain points. Maintain the same tone when responding to customer complaints. Try to shift a complaint into an opportunity to get a sale or an upgrade. The key is to keep your brand tone of voice positive in different categories and scenarios. 
  • Review and adapt to the right brand tone of voice. Applying a brand tone of voice is not a one-time effort. Rather, it is a continuous process. It should be refined and reviewed as needed. Typically, marketers update their brand tone of voice every year. But they should also do it for every branding overhaul, major brand event, new product launch, etc. Languages also evolve from time to time, especially on the Internet where innovation is fast-moving. The terms people used 5 years ago might no longer be accepted today. 

Reference: https://sproutsocial.com/insights/brand-voice/

Grow Your Business Through Messaging

Grow Your Business Through Messaging

The year 2020 propelled the use of Facebook Messenger among social media users. Today, 1.3 billion people use Facebook Messenger all over the world. A digital marketing speaker Hong Kong has noted that Messenger has everything you need to feel closer to your favorite people and the world. It powers conversation on Facebook, Instagram, and Portal with Oculus integration soon to come. Through it, family and friends can watch TV and videos together through video chats. You can also launch both audio and chat rooms of up to 50 participants. Facebook Messenger also allows its users to express themselves via AR effects, emojis, stickers, and themed content. It lets conversation show with utmost security. So how can you grow your business through messaging? Here are some tips. 

Facebook’s family of apps houses 3 messaging features. These are Instagram Direct, Messenger, and WhatsApp. Recently, the platform allows integration of these 3 apps into one API. This makes it easier for brands and businesses to manage the messages they have received and puts them in priority. According to a social media agency Hong Kong, around 66% of consumers online use Facebook’s messaging apps to connect with brands and businesses. This year, people are more eager to connect via messaging with brands and businesses. This gives marketers a chance to move customers into action. Below are best practices on how to grow your business through messaging.

Make It Easy for Customers to Get in Touch

Most brands and businesses received an overwhelming number of messages on Messenger, Instagram Direct, and WhatsApp. Managing these messages is somewhat challenging, stressful, and time-consuming. There are several ways to make it easy for customers to get in touch. A 24/7 chatbot can serve as a customer service agent answering frequently asked questions and directing people to the best person or team that can answer his or her query. Such automation can be integrated through Inbox in Facebook Business Suite. This Facebook business tool offers Automated ResponsesLabels, and Saved Replies. It can help brands and businesses manage to message in an organized way and save time interacting in both Messenger and IG Direct. For WhatsApp brands and businesses, the WhatsApp Business app allows automated greetings, FAQ shortcuts, and instant customer replies when you are not available.

Another way to make it easier for customers to get in touch is by adding a “Send Message” button on a Facebook or Instagram profile or post. Customers tapping into such features will be directed to Messenger or IG Direct ads and shops. These allow customers to browse product details and send direct queries about them. Last, setting up QR codes via Facebook Chat Plugin on a business website also makes it easier for customers to reach brands and businesses the moment they need them. All these features and tools are clear innovations for the Facebook team to boost eCommerce.

Drive Discovery and Consideration Through Conversation

Grow your business through messaging by combining the power of Facebook advertising and messaging apps to drive 1-on-1 conversation. Modern consumers prefer shopping on brands and businesses that reply to them quickly. They love brands and businesses that they can message anytime to address their concerns. Recent reports showed that 1/3 of consumers who use messaging apps and are contacted by businesses during the buying experiences are most likely to convert into sales.

Facebook Messenger, Instagram Direct, and WhatsApp also make it easier for brands and businesses to find the right customers for their products and services. Ads with the click to button to MessengerIG Direct, or WhatsApp continue the conversation beyond a customer’s initial query. To drive quality leads, Facebook’s Lead Generation in Messenger allows brands and businesses to drive quality leads at scale. It helps them quickly and seamlessly follow up leads in just one channel. On the other hand, WhatsApp business tools make the buying transaction easier for customers via WhatsApp’s Catalog and Cart. Through these features, brands and businesses can:

  • Add and remove products or services on a digital shop.
  • Set prices for each product or service.
  • Share items with customers in just a few taps.

Grow Sales and Repeat Customers

One great feature of Facebook’s messaging apps is the ability to retarget customers. Brands and businesses can reconnect with previously engaged audiences through click-to-ads. These types of ads direct them to Messenger, IG Direct, or WhatsApp. To do this, one must create a custom audience of people who have previously had an engagement with a brand or business. These are people who have commented, downloaded, liked, saved, or shared a post. After creating a custom audience, they can now start retargeting these audiences based on their activities, demographics, interests, and preferences.

THE BOTTOM LINE

Communication is very essential for brands and businesses marketing in Facebook, Instagram, and WhatsApp. Modern consumers want to build confidence first before anything else. Big or small, they should find ways to boost awareness, conversion, discovery, and engagement even through messaging apps.


Reference:https://www.facebook.com/business/news/build-relationships-and-grow-your-business-with-messaging#

Creative Ideas for Digital Marketing

5 Creative Ideas for Digital Marketing 2021

Have you ever wondered how digital marketing was born or how creativity in marketing led to the rise of online stores? Digital marketing means promoting goods and services online. So, its history can be traced back to when the Internet was discovered in 1983. It was in 1990 when the first World Wide Web (www) was made public. Most websites during that time used static HTML pages. During that time, the term “digital marketing” was also coined. Businesses run online ads and call them as such.

In 1994, the first commercial online magazine, HotWired, was launched. It prompted new technologies to enter the digital market, the very first one of which is Yahoo. This was followed by other search engines such as Alexa, HotBot, and LookSmart. After the birth of Google in 1998 came Web 2.0. It allows dynamic pages to be displayed online. Then, the rest was history. Digital marketing has evolved fast because of technology. Below are 5 creative ideas for digital marketing 2021.

Create an Online Blog Site

A digital marketing speaker Hong Kong quoted that “content is king.” This means that the best creative idea for digital marketing 2021 is to educate your prospects to turn them into happy and loyal customers. Modern consumers are smart. They want to know more about a product before they make a purchase. Because of the many products available online, they want to make a comparison and choose the best that fits their needs. Blogging is the easiest way to drive traffic to your eCommerce websites and social media pages. They make a brand a trusted source by providing helpful and valuable content. They are also a great way to stir conversations among followers and potential customers. 

It is pretty simple to create a blog site. WordPress offers a lot of blog hosting services. All you need to do is choose your blog’s name and theme. You can also add plugins to find your target readers and track stats. There are lots of people who write good stuff. But when maintaining a blog site, consistency is the key to successful branding. You can start creating content relevant to your audiences, brand voice, and industry topics and trends. By having a successful blog site, a brand increases its online presence.  

Have a YouTube Channel

YouTube has around 1.86 billion monthly users. According to a video marketing agency Hong Kong, having a YouTube channel is another creative idea for digital marketing in 2021. Being a home to billions of creators and viewers, this video-sharing platform capture people’s attention. It also has a great influence on their buying experience. YouTube videos can be shared across different channels, and this can bring a lot of traffic to your website. They are a powerful way to educate and engage your potential customers.

You only need to perform 3 simple steps to create a YouTube channel. First, go to YouTube.com and register for an account. You can use your Google account to sign up for the service. Second, head over to your YouTube settings and click “Create a Channel.” Third, you will need to choose between a business or personal channel type. A business YouTube channel is best recommended among brands. It allows brands to build an email list on YouTube, grow their audiences worldwide, and target audiences using Google AdWords. 

Publish Google My Business Posts

Google My Business is a free online listing tool. It allows you to promote your business profile and website on Google Maps and Google Search. Using the account, brands and businesses can connect to their customers directly. They can also post updates and see how their customers interact with these updates. These include announcing an event or product launch, highlighting new finds, posting special offers and promotions, or sharing industry news. 

To create a Google My Business account, you will need to go to Google My Business and sign up using your business information. It may take a few weeks to verify the account either by email, mail, phone, or search console. After a successful verification, you can start connecting to your customers by calling, messaging, or requesting quotes. Keeping a fresh Google My Business account means consistently updating your information and photos. It makes it easier for online searchers to choose and find your business. 

Run Social Media Contests

A social media agency Hong Kong recommends running social media contests as a creative idea for digital marketing 2021. They offer several major benefits to brands and businesses. First, it helps build awareness and engagement among social media followers. By asking for comments, likes, and shares during the social media contest, a page can increase its number of followers and sales conversions. 

To run a successful social media contest, you have to set a clear goal first. From that goal, you can choose the right social media platform and target audience on where and whom to run the contest. Decide what to give away and set clear guidelines and rules. Constantly promote the contest on your social media posts for a larger reach. Check its progress and announce the winner promptly at the designated time. Always remember that incentivizing people makes them more engaged in your social media page. That’s how contests work!

Send Regular Email Blasts

Email marketing is never dead. Around 4.03  billion people have an email address. Sending a regular email blast to potential customers still holds value for D2C marketing. The key is to creatively design an email with varied posts. These may include catchy phrases, relevant quotes, slogans, social media images, and videos. Avoid being too salesy, and see to it not to spam your potential customers’ email. It may be a good approach to send emails once a week or twice a month


Reference: https://businessingmag.com/14710/marketing/creative-ideas/

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