The Right Number of Hashtags You Should Use

The Right Number of Hashtags You Should Use on Instagram

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Do you know that a hashtag can make or break your Instagram strategy? Being able to use them correctly can expand your reach to larger audiences. But using them improperly can make your IG posts appear spammy. So, what is the right number of hashtags you should use on Instagram? Let’s find out!

First, what are hashtags?

A social media agency Hong Kong defines hashtags as a word or phrase preceded by a hash or pound sign. On Instagram, they are a combination of letters, numbers, and emojis that is used to categorize the content. Instagram hashtags are clickable. A page showing all posts using a similar hashtag will appear after clicking them. As such, it boosts the discovery of content. 

Instagram hashtags are important to get more reach among the Instagram audience, as a digital marketing speaker Hong Kong has highlighted. If you use hashtags, the content will appear on the page for a specific hashtag. It will also show relevant stories hashtags if you use them on IG Stories. If an Instagrammer is following a specific hashtag, they can also view your content on their hashtag feeds. For brands who want to build Instagram communities, using branded hashtags is an effective strategy. 

How do Instagram hashtags work?

According to a video marketing agency Hong Kong, an Instagram hashtag is the simplest way to categorize and label IG content. They can help searchers find specific Instagram content. They can also help accounts serve a post to relevant users. 

Hashtags fuel search results on the Instagram Explore tab. They are also used as a reference on the Instagram algorithm. In its simplest function, Instagram will suggest the content to users with a high interest in a specific hashtag.

Today, Instagram now allows semantic keyword searches. This opens up a new world of opportunities for Instagram content to get discovered via hashtags. When paired with a strong content strategy, hashtags can yield impressive Instagram conversions. 

What is the right number of hashtags you should use on Instagram?

Instagram allows up to 30 hashtags for every content you upload on your account or page. So, it might be tempting to overboard IG content with a lot of hashtags. This is because most people think that the more hashtag you have, the merrier it is to boost discoverability in different categories, niches, and topics. 

Even though Instagram allows the use of 30 hashtags per post, never overboard on hashtags! It is better to spend tons of research to find a handful of specific hashtags relevant to your niche. That is instead of stockpiling a ton of irrelevant hashtags in an IG post. 

Tossing 30 hashtags on a post does not yield better results among brands and businesses on Instagram. It gets to overkill the post pretty quickly. Instagrammers may find your content spammy. Instagram may also punish you for certain policy violations. The best way is to use hashtags by focusing on the goals of brands and businesses. Invest your valuable marketing time by being a lot pickier in their hashtag game. 

When Instagram launched its digital magazine last April, it featured an FAQ corner via “Ask Elisa.” On the said feature, an alleged Instagram study, using 8 to 15 hashtags per post will give the algorithm a more focused identity for a brand or business. While using up to 30 hashtags will just confuse the Instagram algorithm. This was further supported by recent research and studies showing that the optimal number of effective hashtags per post is around 11. 

Recently, Instagram’s @creators account, posted that using 3-5 hashtags can allow more content discovery than using more numbers of hashtags. This means thinking of hashtags as more of a tool to define the context of your post and support topic research for specific people interested in it. 

THE BOTTOM LINE

Instagram hashtags should never be considered as a source of instant engagement and reach. It is a long game strategy among brands and businesses. The key to successful hashtagging on Instagram is to identify your account or page plus its niche so that the algorithm will know which audiences they can show your content to.

Reference: https://later.com/blog/how-many-hashtags-on-instagram

Tips to Increase Social Media Engagement

Tips to Increase Social Media Engagement

After the Internet boomed, social media followed. According to a digital marketing speaker Hong Kong, when social media strategy has been properly used, it can mean a big success in the online world. A successful social media strategy, as a social media agency Hong Kong says, relies on social engagements. A video marketing agency Hong Kong defines it as a simple comment, download, like, or share. Below, we’ve got some tips to increase social media engagement.

Ask For Feedback

Good publicity can build a buzz around a brand or business. Bad publicity can help a brand or business make room for improvements. Any which way, encourage Facebook, Instagram, Google, etc., reviews. Do not be afraid to ask because it is the best way to find out how the audiences perceive a brand or business.

Create a Strategy

Planning is an important part of social media marketing. Brands and businesses can increase social media engagement by creating content and posts in advance. They can experiment with new content ideas and play around with them to test if they can drive impact.

Create Competitions and Rewards

People love competitions and rewards. It makes them feel energized and excited. That is why creating competitions and rewards can increase social engagement. Brands and businesses should, from time to time, share giveaways or premium content. Running a game on a social media page can also stir the participation of competitive followers.

Define Your Brand

Defining a brand means adopting a consistent scheme in your visuals. Using the same color and design can boost brad’s recognition and engagement. At the same time, focusing on content relevant to your niche creates a sense of authority and reputation in a given industry. Better yet, proofread all content before publishing. Little grammar mistakes can create a negative brand definition. In other words, show the brand or business as the best.

Go Live

Nowadays, live videos are the best way to connect with audiences who prefer real-time engagement. A live stream is a great way to increase engagement by providing real-time support to viewers. During a live shopping event, it cannot only boost engagement but sales, too.

Join Conversations

Social media is not a one-way road. Brands and businesses need to nurture their audiences through constant communication. Joining a conversation is one way to boost engagement. By directly conversing with the community, you can encourage them to go through your social media pages. Make time to engage. Interact with them through hot topics and industry trends.

Post High-Quality Content

If you want to boost social media engagement, make sure that you are posting high-quality content. Aim for something original, relevant, and shareable with your audiences. The key is to give them something of value to keep a high record of engagement.

Reach Out to Your Community

Growth does not come from stagnation. Brands and businesses need to keep moving up. They can do it by reaching out to the social media community. Engage in viral conversation, and do not be afraid to share your point of view. If possible, offer what solutions you have to a pain point or problem within a conversation.

Tailor Unique Content Per Platform

Every social media platform is unique. Brands and businesses should still make the most out of every post. To do so, tailoring unique content per social media platform is another great way to boost social media engagement. Based on the performance report of your ads, you can discover what type of content works for every social media platform.

Visuals are Vital

Posts with images and videos perform better than those posted without them. Social media users prefer visuals because they are faster to process in the brain. Thus, it is best to keep and increase social engagement using high-quality clips and images.

Reference: https://blog.red-website-design.co.uk/2022/05/16/ways-increase-social-media-engagement/

What to Expect After Elon Musk Takeover Twitter

What to Expect After Elon Musk’s Twitter Takeover

In their latest performance update, Twitter gained 12 million users. But a social media agency Hong Kong highlights that the platform’s subscription revenue dropped down to $94 million. It was a 31% YOT decline. For a digital marketing speaker Hong Kong, such a number shows that Twitter needs a major revamp. Even if the platform strengthened its video ads and campaigns, a video marketing agency Hong Kong noted that there is still a lot of work to be done.

The world was shocked that in a matter of less than one month, Elon Musk acquired Twitter. First, he became the largest Twitter stakeholder by buying 9.8% of shares last 5th of April. He was even offered a board seat but did not accept it. After a week, he made an offer to buy Twitter, Inc. It was then accepted by Twitter 3 days after the offer. So, what can we expect after Elon Musk’s takeover of Twitter?

WHO IS ELON MUSK?

One of the greatest innovation entrepreneurs of the 21st century is Elon Musk. He is a co-founder of PayPal, a financial technology company in the United States. He is also a co-founder and the CEO of Tesla, a global manufacturer of electric cars. In 2002, Elon Musk is on the brim of bankruptcy when he founded Space X. But NASA founded the project with $2.9 billion. It was an advanced space exploration targeting to provide space flights. Just recently, a Space X rocket ship carried a crew of four astronauts for a 10-day mission into space.

Elon Musk is also famous for being an extremist on social media, especially on his Twitter account. He openly criticized the US government’s lockdown restrictions during the COVID-19 outbreak. His tweet “FREE AMERICA NOW” stirred conversations on the legality of lockdown as an infringement of people’s freedom. After Donald Trump was banned from Twitter last year, Elon Musk started attacking Twitter for the censorship of free speech. The attack continued until he became the largest stakeholder on the platform. Then, the big surprise happened! Elon Musk is now the owner of Twitter.

WHAT TO EXPECT AFTER ELON MUSK TAKEOVER OF TWITTER?

On the last 25th of April, Twitter accepted the richest person in the world’s offer to buy out the company for $44 billion. Twitter will then become a private company. It means that the platform will have less financial and operational transparency. Twitter’s landscape could dramatically change as Musk suggested major changes for the social media platform.

Impact on Investors and Shareholders

Once Elon Musk’s acquisition of Twitter closes, its investors and shareholders will receive an influx of cash as their individual shares will be paid $54.20 each. Investors who do not have Twitter stocks, especially on other social media companies like Meta, the parent company of Facebook, Instagram, Messenger, and WhatsApp, will experience a rippling effect. The influence and power of Elon Musk can pressure these companies to perform better as the competition level up.

Impact on Twitter Users

Expect that Twitter, being influential in public discourse, will get stronger. As an advocate of free speech, he plans to open-source Twitter’s algorithm to make it more authentic and trusted by the public. The platform may also enact a variety of changes. These include the edit button, where Twitter users can go back and change the tweet that they have already posted. It is also possible that users may need to submit extra information to be allowed on the platform.

For now, it is difficult to say what will possibly happen to Twitter. But one thing is clear! Everybody is hoping for the better as Elon Musk takeover Twitter.

Reference: https://edition.cnn.com/2022/04/26/tech/importance-of-musk-buying-twitter/index.html

Elon Musk on Twitter

What Can Elon Musk Do as Twitter’s Largest Shareholder?

Last 4th of April, Elon Musk jumped on Twitter’s board. The owner of Tesla and Space X is now Twitter’s biggest shareholder after buying shares worth nearly $3 billion. That’s equivalent to a 9.2% stake at Twitter, Inc. A social media agency Hong Kong highlights to expect big changes on the platform in the coming months. This is because Elon Musk is known as a game-changer.

For a digital marketing speaker Hong Kong, it just showed that money can be a great asset to make an impact. Before the Tesla Chief acquired Twitter shares, he was a big fanatic of social media platforms. He even polled the Twitter nation about free speech on social media. He noted the plans of launching his own social media platform after Twitter failed to adhere to free speech. So, what can Elon Musk do as Twitter’s largest stakeholder?

Pushing the Edit Button on Twitter

After his appointment as one of Twitter’s board of directors, Elon Musk polled his 80 million followers if they want the edit button for their tweets. Twitter CEO, Parag Agrawal, retweeted the poll with a note that the consequences of such a survey are important. Nearly 4 million favored having an edit button. That is around 73.5% of Musk’s followers.

It seems that Elon Musk is the key to making tweet editing a reality. After repeated buffs and years of longing, the Twitter nation can now expect speeding up by having an edit button on tweets. As one of the board of directors, he is now swaying the platform to expedite rolling out such a feature.

Twitter has noted working on the edit button even before Musk became a member of the board of directors. That was based on the statement of a new Twitter ambassador, Michael Sayman. The statement seems unclear but it is good to hear that Twitter is working on the edit option once again. With Elon Musk and Parag Agrawal’s push, it can be a saving grace to Twitter’s post-Jack Dorsey era.

Massive Move Towards Free Speech

Elon Musk is a popular advocate of free speech. That is why he polled the Twitter nation about it. After the poll, Elon thought of launching a new social media platform to promote freedom of expression. This is to fulfill his dream of no censorship or standards to adhere to. But the tides have changed. Elon Musk, instead, acquired Twitter shares.

Right after Musk bought shares on Twitter, Inc., the company’s stock shares surged by 27%. It seems clear that Twitter and Musk have agreed to boost Twitter’s sales price in exchange for a massive move toward freedom of speech. Twitter’s goal is to reach 315 million daily active users (DAU) before the end of 2023. Musk’s goal is to ease up Twitter’s censorship. In the end, will it be more beneficial if Twitter takes a step back in allowing more misinformation and curbing concerning movements and trends? That is one thing we need to wait for.

Reference:  https://www.linkedin.com/news/story/elon-musk-invests-in-twitter-4745361/

Essential LinkedIn Statistics That Every Marketer Should Know

Essential LinkedIn Statistics That Every Marketer Should Know

LinkedIn is the world’s largest network of professionals. According to a digital marketing speaker Hong Kong, a complete and up-to-date LinkedIn profile can help brands and businesses showcase their stories and strengthen relationships.

A social media agency Hong Kong highlights the most important LinkedIn figures in a nutshell. Being a gold mine for B2B marketing, there are lots of other essential LinkedIn statistics that every marketer should know.

AN OVERVIEW OF LINKEDIN

LinkedIn was founded by Reid Hoffman in 2002. It was officially launched on 05 May 2003 and is now under the leadership of Ryan Roslansky. The business-oriented social media platform started as a job-hunting network. Users create a profile similar to a resume. Connections are formed through invitations and acceptance. From there, the user can ask connections for character referrals and job recommendations.

Microsoft acquired LinkedIn in 2016. The acquisition brings together the world’s leading cloud network and the world’s leading professional network as one. Today, LinkedIn has diversified its business into advertising sales, member subscriptions, and recruitment solutions. Currently, with 810 million monthly active users (MAU), the platform has seen a phenomenal rise in 2021.

ESSENTIAL LINKEDIN STATISTICS

Here are some essential LinkedIn statistics that every marketer should know. They can help brands and businesses decide if it is worth focusing on LinkedIn marketing.

Every week, LinkedIn received 9 billion impressions on the newsfeed.

Only 310 million LinkedIn users actively posted on the platform. These published posts amount to 3 million of published content weekly. But despite having less than 1% of monthly active users posting in the platform, LinkedIn receives 9 billion impressions on the newsfeed every week. That is equivalent to 36 billion impressions per month and 468 billion impressions per year. This essential LinkedIn statistic just showed that it is highly likely for a brand or business to get noticed on LinkedIn if they regularly share content.

More than 50% of social traffic comes from LinkedIn.

LinkedIn is the best platform if you are aiming for website traffic. More than 50% of the social traffic on B2B websites and blogs comes from LinkedIn. Facebook and Twitter rank 2nd and 3rd even though they have more active users every month. This is because LinkedIn has fully cemented itself as the go-to platform for people looking for interesting and valuable content. It may be the reason why 92% of B2B marketers used LinkedIn in their marketing mix.

Over 57 million companies are on LinkedIn.

LinkedIn is where 40 million company decision-makers and executives spend their free time. People from the Fortune 500 companies, self-employed, and SMBs are actively scrolling on LinkedIn newsfeeds to look for interesting and valuable content. At LinkedIn, you tend to get high-quality content. It is very unlikely to show cat videos, memes, and wedding photos on the platform. Recently, LinkedIn announced that it does not rest on half a billion users. It targets to be a central point of contact for 3 billion people, the current global workforce estimate.

Over 59% of LinkedIn users are between 25 and 34 years old.

Anyone born from 1981 to 1996 is called a millennial. As of 2022, over 59% of LinkedIn users are millennials – people aged 25 to 34 years old. Out of 2 billion millennials in the world, 87 million are on LinkedIn. It means that brands and businesses can reach future decision-makers via LinkedIn. Whenever we think of social media, Facebook, Instagram, TikTok, and Twitter are the leading platforms that come to our minds. But the millennial generation is using LinkedIn as a hub for advice. It is a good resource for building a community, promoting brands, and sharing legitimate news.

Reference: https://findstack.com/linkedin-statistics/#:~:text=LinkedIn%20in%20a%20nutshell%20%E2%80%93%20The%20most%20important%20figures,-You’re%20in&text=Only%203%20million%20users%20share%20content%20on%20LinkedIn%20every%20week,more%20conversions%20than%20Twitter%20%26%20Facebook

The Most Visited Websites

The Most Visited Websites in the US

In the modern age, having a website makes it easier for people to discover brands and businesses. A digital marketing speaker Hong Kong highlights the importance of having a website to promote products and services online. It is because 93% of online purchases started with a search engine. Having a business website is a competitive edge to rank on SEO.

Even a social media agency Hong Kong notes the importance of linking social media pages on the business website. It can make the buying experience easier and boost sales. For a video marketing agency Hong Kong, linking the website to a video ad allows brands and businesses to highlight the details of their offerings. Below, here’s a list of the most visited websites in the US. Let us also have an overview of the top 5.

THE TOP 10 MOST VISITED WEBSITES IN THE UNITED STATES

According to Semrush, the top 10 most visited websites in the United States are:

  1. Google with 15.63 billion visits
  2. YouTube with 4.11 billion visits
  3. Facebook with 3.36 billion visits
  4. Amazon with 2.69 billion visits
  5. Yahoo with 1.5 billion visits
  6. Wikipedia.Org with 1.46 billion visits
  7. Reddit.com with 1.35 billion visits
  8. Pornhub.com with 1.02 billion visits
  9. Walmart.com with 831.85 million visits
  10. Ebay.com with 841.69 million visits

Wikipedia and Yahoo have been taking turns in occupying the 5th and 6th place every year.

AN OVERVIEW OF THE TOP 5 MOST VISITED US WEBSITES

Google

Google LLC, formerly Google Inc., is currently the largest global search engine under Alphabet Holdings. . It was founded by Larry Page and Sergey Brin in 1998. The two met as graduate students at Stanford University. Intrigued with the idea of extracting meaning from mass data, the two experimented with the search technology called “backrub.” It ranked websites based on the number of backlinks or web pages that link to a webpage. Today, Google handles 92.01% of online search requests. It processes 85 billion searches daily.

YouTube

Also under Alphabet Holdings, YouTube is a free video-sharing website. It is also the largest and most popular video-sharing platform today. YouTube was the brainchild of Chad Harley, Jawed Karim, and Steve Chen. It was launched on Valentine’s Day of 2005. Today, around 95% of the global internet population watch on YouTube monthly. Around 500 hours of videos are uploaded every minute, and 5 billion videos are watched daily.

Facebook

The king of social media recently rebranded its company name into Meta. Facebook is now a social tech company dedicated to leveling up the AR & VR experience. Founded by Mark Zuckerberg in 2004, in collaboration with Chris Hughes, Dustin Moskovitz, and Eduardo Saverin, Facebook now has  2.91 billion monthly average users (MAU). Today, around 93% of social media marketers use Facebook. It is because Facebook ads can reach up to 1.9 billion impressions.

Amazon

Amazon is the largest global eCommerce website. With around 9.5 million sellers all over the world, its average monthly traffic is recorded at 3.68 billion. In 1994, Jeff Bezos founded Amazon as an online bookseller. As it uses a simple online transaction technology, retailers began to venture into Amazon. In December 1996, the company fully operated as an online retailing platform. It leads by a wide margin over its competitors including eBay, Etsy, Kohl’s, Target, and Walmart.

Yahoo

In 1994, David Filo and Jerry Yang created a directory of websites. Later, it was renamed “Yahoo.” Yahoo is a global search engine based on Internet portals. With millions of web pages and thousands of websites, it provides the best way to search for a given topic. According to the site’s FAQs, the word Yahoo literally stands for “Yet Another Hierarchical Officious Oracle.”

Reference: https://www.semrush.com/blog/most-visited-websites/

Image Size

An Ultimate Image Size Guide for 2022 Social Media Posting

An image can make or break a social media post. As a digital marketing speaker Hong Kong notes, social media users encounter a lot of noise from 90% of brands and businesses in social media. Besides, the attention span of modern consumers gets shorter. So, an eye-catching photo can do the trick to attract them.

According to a social media agency Hong Kong, the size of social media images seems to constantly change. It is because social media platforms continuously update their technology. Even on YouTube, a

video marketing agency Hong Kong highlights the importance of uploading even the right size thumbnail images. Below is an ultimate guide for 2022 social media posting.

Facebook

The recommended size for a Facebook cover photo is 1200 x 629 pixels and 170 x 170 pixels for a Facebook profile image. A panorama or 360-degree image should be at 1080 x 1920 pixels. Facebook posts and timeline images look best at 1200 x 630 pixels.

For Facebook Ads, the recommended dimensions are as follows:

  • Feed ads, Instant Articles, Search Ads, and Sponsored Messages should be 1080 x 1080 pixels at a 1.91:1 to 1:1 aspect ratio.
  • Marketplace Ads and Right Column Ads should be 1080 x 1080 pixels at a 1:1 aspect ratio.
  • Messenger Inbox Ads should be 1080 x 1080 pixels at a 1:1 aspect ratio.
  • Messenger Stories Ads should be 1080 x 1080 pixels at a 9:16 aspect ratio.

Instagram

An Instagram profile picture displays as a circle even though it is uploaded in a square format. The recommended dimension of the photo is displayed at 110 x 100 pixels but they should be uploaded at 320 x 320 pixels. Instagram landscape feed photos are sized at 1080 x 566 pixels. Instagram portrait feed photos are sized at 1080 x 1350 pixels. Instagram square feed photos are sized at 1080 x 1080 pixels.

For Instagram ads, the width should be between 320 pixels and 1080 pixels. The best landscape image size for IG ads is 1080 x 566 pixels. The best square image size for IG ads is 1080 x 1080 pixels. For Carousels, a landscape image should be 1080 x 566 pixels, a portrait image should be 1080 x 1350 pixels, and a square image should be 1080 x 1080 pixels. The best image size for Instagram Stories and Stories Ads is 1080 x 1920 pixels. The size of IG thumbnails displays at 161 x 161 pixels but they should be uploaded with a size of at least 1080 pixels wide.

LinkedIn

The recommended size for a LinkedIn profile cover image is 1584 x 396 pixels and 400 x 400 pixels for the profile photo. You adjust or crop the photos after uploading. LinkedIn blog posts and update images display best at 1200 x 627 pixels. LinkedIn Stories should have a 1080 x 1920 pixels resolution at a 9:16 aspect ratio.

The company logo of LinkedIn Pages should be 300 x 300 pixels. The recommended size for a Page cover photo is 1128 x 191 pixels. Square logos should be at least 60 x 60 pixels. For the main image of a life tab, the size should be 1128 x 376 pixels. For the company photos of a life tab, the size should be 900 x 600 pixels. For the custom module images of a life tab, the size should be 502 x 282 pixels.

The following are the recommended dimension for LinkedIn Ads:

  • Company Logo and Spotlight Ads logo should be 100 x 100 pixels.
  • Sponsored Content image size should be 1200 x 627 pixels at a 1.91:1 aspect ratio.
  • Sponsored Carousel images should be 1080 x 1080 pixels at a 1:1 aspect ratio.
  • Spotlight Ads images should be 300 x 250 pixels.

Twitter

The recommended dimension for a Twitter profile picture is 400 x 400 pixels. But users can upload a minimum size of 200 x 200 pixels. A Twitter card image should be at 120 x 120 pixels. Fleets should be at 1080 to 1920 pixels. Header images should be at 1500 x 500 pixels. The recommended size for in-stream photos is 1600 x 1900 pixels. But users can upload a minimum size of 600 x 335 pixels.

For Twitter Ads, the recommended size for app card images, carousel, and website card is 800 x 418 pixels for a 1.91:1 aspect ratio and 800 x 800 pixels for a 1:1 aspect ratio. Conversation and direct message cards should be at 800 x 800 pixels for a 1:1 aspect ratio. While single & multi-image tweets must be 600 x 335 pixels.

YouTube

The recommended banner images for a YouTube channel are at least 2048 x 1152 pixels. For a YouTube profile photo, it should be 800 x 800 pixels. YouTube thumbnail and video images should be 1280 x 720 pixels.

Reference: https://blog.red-website-design.co.uk/2022/01/18/social-media-image-sizes-2022/

Social Media Giants of 2021

Social Media Giants of 2021

Today, around 9 out of 10 users of the Internet use social media. That equates to 4.55 billion people. The current global population stands at around 7.9 billion. As such, social media dominates 57.6 percent of all people in the world. Below, let us have a basic look at the social media giants of 2021.

A digital marketing speaker Hong Kong highlights that technology largely contributed to the social media boom. Many social media users go to these platforms to connect to family, friends, and the world. Various applications allow them to earn money or find a career. They were also adopted by brands and businesses to promote products and services. For a social media agency Hong Kong, social media is powerful because of its ability to connect and share information with anyone on Earth.

THE MOST POPULAR SOCIAL MEDIA GIANTS

video marketing agency Hong Kong has noted that an average person spends around 2.5 hours browsing social media daily. Here is a list of the most popular social media networks they use:

  • Facebook with 2.910 billion monthly active users (MAU)
  • YouTube with 2.291 billion MAU
  • WhatsApp with 2 billion MAU
  • Messenger with 1.3 billion MAU
  • Instagram with 1.287 billion MAU
  • WeChat with 1.225 billion MAU
  • Kuaishou with 1 billion MAU
  • TikTok with 1 billion MAU
  • Telegram with 600 million MAU
  • Qzone with 600 million MAU

Based on its current standing, Facebook still holds the title of “king of social media.” Its biggest user base comes from India, with 350 million members. The United States ranks next at 193.9 million members. While Indonesia ranks third at 142.5 million users.

Meta is the parent company of Facebook, Instagram, Messenger, and WhatsApp. Tencent owns WeChat and Qzone. Alphabet owns YouTube. Bytedance own TikTok. Kuaishou stands on its own corporation. These companies form the “Billion Users Club.”

THE BILLION USERS CLUB

Meta

The Facebook Company rebranded its name into “Meta” last October 2021. It was announced during Facebook Connect 2021. Mark Zuckerberg, the founder of Facebook, formed the network in 2004 as a college website. Little did he know that it will become a multinational technology today. 

Facebook acquired Instagram in 2012. Instagram was launched in October 2010 as a photo-sharing app by Kevin Systrom and Mike Krieger. Its story was like a fairy tale in Silicon Valley because the company gain momentum a few months after it was launched. Instagram racked up to 25,000 additional users daily in its first year.

Messenger was an instant messaging platform launched by Facebook in 2011. It is a stand-alone messaging app that replaced Facebook chat. This means that anybody can have a Messenger account even without a Facebook account. Through Messenger, people can send images, files, texts, and videos to other users. Messenger users can also make video and voice calls.

No ads, no games, no gimmicks! That is the value proposition of WhatsApp when Brian Acton and Jan Koum founded WhatsApp in 2009. The main purpose of the app is to show the statuses of users – whether they are currently online or not. WhatsApp paved the way for many successful entrepreneurs’ journeys. That is why Facebook bought it in 2014. 

As a social media giant, Meta’s combined MAU is 7.5 billion.

Tencent

Tencent is one of the social media giants of 2021 without any advertising needs. But it sits as a goldmine in marketing. It was founded Ma Huateng (better known as Pony Ma) together with four friends in 1998. It landed on the Hong Kong Stock Exchange three years later.

 In 2005, Tencent launched its multimedia social network called Qzone. Qzone became the largest social media network in China. Tencent launched WeChat in 2011, capitalizing on the growth of Qzone. It became a central part of modern Chinese life, catering to game centers, office chats, and payment services. 

As a social media giant, Tencent’s combined MAU is 2.4 billion.

Alphabet

Alphabet is Google’s parent company, owning both Google and YouTube. As we all know, Google is the world’s largest search engine. It is the target of every brand and business to rank on Google. Google reinvented the way people access information. Initially known as “Backrub” in 1996, Larry Page and Sergey Brin launched Google in 1998.

Alphabet acquired YouTube in 2006, a year after Chad Hurley, Jawed Karim, and Steve Chen founded it. They have the idea of allowing ordinary people to share home videos. YouTube attracted 30,000 visitors and served more than 2 million views daily during its launch. That is why Google saw its potential to become the largest video-sharing network.

As a social media giant, Alphabet’s combined MAU is 2.3 billion.

ByteDance

Bytedance is a Chinese multinational technology company founded by Liang Rubo, Zhang Yiming, and a team of others in 2012. Its first app focuses on humorous memes and videos – Neihn Duanzi. Its second app was the news platform Toutiao, which became its core product. ByteDance launched Douyin in 2016. This became the revolutionary TikTok, an app for sharing 15-seconds music clips on mobile devices.

As a social media giant, Bytedance’s combined MAU is 1.6 billion.

Kuaishou

Kuaishou was a Chinese video-sharing mobile app founded by Cheng Yixiao and Su Hua in 2011. Being a short-video platform, its core mission is to embrace all lifestyles. That is why the app is relatively more popular among older generations.

As a social media giant, Kuaishou’s MAU is 1 billion.

Reference: https://www.visualcapitalist.com/ranked-social-networks-worldwide-by-users/

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