Have you ever wondered how digital marketing was born or how creativity in marketing led to the rise of online stores? Digital marketing means promoting goods and services online. So, its history can be traced back to when the Internet was discovered in 1983. It was in 1990 when the first World Wide Web (www) was made public. Most websites during that time used static HTML pages. During that time, the term “digital marketing” was also coined. Businesses run online ads and call them as such.
In 1994, the first commercial online magazine, HotWired, was launched. It prompted new technologies to enter the digital market, the very first one of which is Yahoo. This was followed by other search engines such as Alexa, HotBot, and LookSmart. After the birth of Google in 1998 came Web 2.0. It allows dynamic pages to be displayed online. Then, the rest was history. Digital marketing has evolved fast because of technology. Below are 5 creative ideas for digital marketing 2021.
Create an Online Blog Site
A digital marketing speaker Hong Kong quoted that “content is king.” This means that the best creative idea for digital marketing 2021 is to educate your prospects to turn them into happy and loyal customers. Modern consumers are smart. They want to know more about a product before they make a purchase. Because of the many products available online, they want to make a comparison and choose the best that fits their needs. Blogging is the easiest way to drive traffic to your eCommerce websites and social media pages. They make a brand a trusted source by providing helpful and valuable content. They are also a great way to stir conversations among followers and potential customers.
It is pretty simple to create a blog site. WordPress offers a lot of blog hosting services. All you need to do is choose your blog’s name and theme. You can also add plugins to find your target readers and track stats. There are lots of people who write good stuff. But when maintaining a blog site, consistency is the key to successful branding. You can start creating content relevant to your audiences, brand voice, and industry topics and trends. By having a successful blog site, a brand increases its online presence.
Have a YouTube Channel
YouTube has around 1.86 billion monthly users. According to a video marketing agency Hong Kong, having a YouTube channel is another creative idea for digital marketing in 2021. Being a home to billions of creators and viewers, this video-sharing platform capture people’s attention. It also has a great influence on their buying experience. YouTube videos can be shared across different channels, and this can bring a lot of traffic to your website. They are a powerful way to educate and engage your potential customers.
You only need to perform 3 simple steps to create a YouTube channel. First, go to YouTube.com and register for an account. You can use your Google account to sign up for the service. Second, head over to your YouTube settings and click “Create a Channel.” Third, you will need to choose between a business or personal channel type. A business YouTube channel is best recommended among brands. It allows brands to build an email list on YouTube, grow their audiences worldwide, and target audiences using Google AdWords.
Publish Google My Business Posts
Google My Business is a free online listing tool. It allows you to promote your business profile and website on Google Maps and Google Search. Using the account, brands and businesses can connect to their customers directly. They can also post updates and see how their customers interact with these updates. These include announcing an event or product launch, highlighting new finds, posting special offers and promotions, or sharing industry news.
To create a Google My Business account, you will need to go to Google My Business and sign up using your business information. It may take a few weeks to verify the account either by email, mail, phone, or search console. After a successful verification, you can start connecting to your customers by calling, messaging, or requesting quotes. Keeping a fresh Google My Business account means consistently updating your information and photos. It makes it easier for online searchers to choose and find your business.
Run Social Media Contests
A social media agency Hong Kong recommends running social media contests as a creative idea for digital marketing 2021. They offer several major benefits to brands and businesses. First, it helps build awareness and engagement among social media followers. By asking for comments, likes, and shares during the social media contest, a page can increase its number of followers and sales conversions.
To run a successful social media contest, you have to set a clear goal first. From that goal, you can choose the right social media platform and target audience on where and whom to run the contest. Decide what to give away and set clear guidelines and rules. Constantly promote the contest on your social media posts for a larger reach. Check its progress and announce the winner promptly at the designated time. Always remember that incentivizing people makes them more engaged in your social media page. That’s how contests work!
Send Regular Email Blasts
Email marketing is never dead. Around 4.03 billion people have an email address. Sending a regular email blast to potential customers still holds value for D2C marketing. The key is to creatively design an email with varied posts. These may include catchy phrases, relevant quotes, slogans, social media images, and videos. Avoid being too salesy, and see to it not to spam your potential customers’ email. It may be a good approach to send emails once a week or twice a month.