Tag: Social Media

Tips to Increase Social Media Engagement

Tips to Increase Social Media Engagement

After the Internet boomed, social media followed. According to a digital marketing speaker Hong Kong, when social media strategy has been properly used, it can mean a big success in the online world. A successful social media strategy, as a social media agency Hong Kong says, relies on social engagements. A video marketing agency Hong Kong defines it as a simple comment, download, like, or share. Below, we’ve got some tips to increase social media engagement.

Ask For Feedback

Good publicity can build a buzz around a brand or business. Bad publicity can help a brand or business make room for improvements. Any which way, encourage Facebook, Instagram, Google, etc., reviews. Do not be afraid to ask because it is the best way to find out how the audiences perceive a brand or business.

Create a Strategy

Planning is an important part of social media marketing. Brands and businesses can increase social media engagement by creating content and posts in advance. They can experiment with new content ideas and play around with them to test if they can drive impact.

Create Competitions and Rewards

People love competitions and rewards. It makes them feel energized and excited. That is why creating competitions and rewards can increase social engagement. Brands and businesses should, from time to time, share giveaways or premium content. Running a game on a social media page can also stir the participation of competitive followers.

Define Your Brand

Defining a brand means adopting a consistent scheme in your visuals. Using the same color and design can boost brad’s recognition and engagement. At the same time, focusing on content relevant to your niche creates a sense of authority and reputation in a given industry. Better yet, proofread all content before publishing. Little grammar mistakes can create a negative brand definition. In other words, show the brand or business as the best.

Go Live

Nowadays, live videos are the best way to connect with audiences who prefer real-time engagement. A live stream is a great way to increase engagement by providing real-time support to viewers. During a live shopping event, it cannot only boost engagement but sales, too.

Join Conversations

Social media is not a one-way road. Brands and businesses need to nurture their audiences through constant communication. Joining a conversation is one way to boost engagement. By directly conversing with the community, you can encourage them to go through your social media pages. Make time to engage. Interact with them through hot topics and industry trends.

Post High-Quality Content

If you want to boost social media engagement, make sure that you are posting high-quality content. Aim for something original, relevant, and shareable with your audiences. The key is to give them something of value to keep a high record of engagement.

Reach Out to Your Community

Growth does not come from stagnation. Brands and businesses need to keep moving up. They can do it by reaching out to the social media community. Engage in viral conversation, and do not be afraid to share your point of view. If possible, offer what solutions you have to a pain point or problem within a conversation.

Tailor Unique Content Per Platform

Every social media platform is unique. Brands and businesses should still make the most out of every post. To do so, tailoring unique content per social media platform is another great way to boost social media engagement. Based on the performance report of your ads, you can discover what type of content works for every social media platform.

Visuals are Vital

Posts with images and videos perform better than those posted without them. Social media users prefer visuals because they are faster to process in the brain. Thus, it is best to keep and increase social engagement using high-quality clips and images.

Reference: https://blog.red-website-design.co.uk/2022/05/16/ways-increase-social-media-engagement/

Essential LinkedIn Statistics That Every Marketer Should Know

Essential LinkedIn Statistics That Every Marketer Should Know

LinkedIn is the world’s largest network of professionals. According to a digital marketing speaker Hong Kong, a complete and up-to-date LinkedIn profile can help brands and businesses showcase their stories and strengthen relationships.

A social media agency Hong Kong highlights the most important LinkedIn figures in a nutshell. Being a gold mine for B2B marketing, there are lots of other essential LinkedIn statistics that every marketer should know.

AN OVERVIEW OF LINKEDIN

LinkedIn was founded by Reid Hoffman in 2002. It was officially launched on 05 May 2003 and is now under the leadership of Ryan Roslansky. The business-oriented social media platform started as a job-hunting network. Users create a profile similar to a resume. Connections are formed through invitations and acceptance. From there, the user can ask connections for character referrals and job recommendations.

Microsoft acquired LinkedIn in 2016. The acquisition brings together the world’s leading cloud network and the world’s leading professional network as one. Today, LinkedIn has diversified its business into advertising sales, member subscriptions, and recruitment solutions. Currently, with 810 million monthly active users (MAU), the platform has seen a phenomenal rise in 2021.

ESSENTIAL LINKEDIN STATISTICS

Here are some essential LinkedIn statistics that every marketer should know. They can help brands and businesses decide if it is worth focusing on LinkedIn marketing.

Every week, LinkedIn received 9 billion impressions on the newsfeed.

Only 310 million LinkedIn users actively posted on the platform. These published posts amount to 3 million of published content weekly. But despite having less than 1% of monthly active users posting in the platform, LinkedIn receives 9 billion impressions on the newsfeed every week. That is equivalent to 36 billion impressions per month and 468 billion impressions per year. This essential LinkedIn statistic just showed that it is highly likely for a brand or business to get noticed on LinkedIn if they regularly share content.

More than 50% of social traffic comes from LinkedIn.

LinkedIn is the best platform if you are aiming for website traffic. More than 50% of the social traffic on B2B websites and blogs comes from LinkedIn. Facebook and Twitter rank 2nd and 3rd even though they have more active users every month. This is because LinkedIn has fully cemented itself as the go-to platform for people looking for interesting and valuable content. It may be the reason why 92% of B2B marketers used LinkedIn in their marketing mix.

Over 57 million companies are on LinkedIn.

LinkedIn is where 40 million company decision-makers and executives spend their free time. People from the Fortune 500 companies, self-employed, and SMBs are actively scrolling on LinkedIn newsfeeds to look for interesting and valuable content. At LinkedIn, you tend to get high-quality content. It is very unlikely to show cat videos, memes, and wedding photos on the platform. Recently, LinkedIn announced that it does not rest on half a billion users. It targets to be a central point of contact for 3 billion people, the current global workforce estimate.

Over 59% of LinkedIn users are between 25 and 34 years old.

Anyone born from 1981 to 1996 is called a millennial. As of 2022, over 59% of LinkedIn users are millennials – people aged 25 to 34 years old. Out of 2 billion millennials in the world, 87 million are on LinkedIn. It means that brands and businesses can reach future decision-makers via LinkedIn. Whenever we think of social media, Facebook, Instagram, TikTok, and Twitter are the leading platforms that come to our minds. But the millennial generation is using LinkedIn as a hub for advice. It is a good resource for building a community, promoting brands, and sharing legitimate news.

Reference: https://findstack.com/linkedin-statistics/#:~:text=LinkedIn%20in%20a%20nutshell%20%E2%80%93%20The%20most%20important%20figures,-You’re%20in&text=Only%203%20million%20users%20share%20content%20on%20LinkedIn%20every%20week,more%20conversions%20than%20Twitter%20%26%20Facebook

The Most Visited Websites

The Most Visited Websites in the US

In the modern age, having a website makes it easier for people to discover brands and businesses. A digital marketing speaker Hong Kong highlights the importance of having a website to promote products and services online. It is because 93% of online purchases started with a search engine. Having a business website is a competitive edge to rank on SEO.

Even a social media agency Hong Kong notes the importance of linking social media pages on the business website. It can make the buying experience easier and boost sales. For a video marketing agency Hong Kong, linking the website to a video ad allows brands and businesses to highlight the details of their offerings. Below, here’s a list of the most visited websites in the US. Let us also have an overview of the top 5.

THE TOP 10 MOST VISITED WEBSITES IN THE UNITED STATES

According to Semrush, the top 10 most visited websites in the United States are:

  1. Google with 15.63 billion visits
  2. YouTube with 4.11 billion visits
  3. Facebook with 3.36 billion visits
  4. Amazon with 2.69 billion visits
  5. Yahoo with 1.5 billion visits
  6. Wikipedia.Org with 1.46 billion visits
  7. Reddit.com with 1.35 billion visits
  8. Pornhub.com with 1.02 billion visits
  9. Walmart.com with 831.85 million visits
  10. Ebay.com with 841.69 million visits

Wikipedia and Yahoo have been taking turns in occupying the 5th and 6th place every year.

AN OVERVIEW OF THE TOP 5 MOST VISITED US WEBSITES

Google

Google LLC, formerly Google Inc., is currently the largest global search engine under Alphabet Holdings. . It was founded by Larry Page and Sergey Brin in 1998. The two met as graduate students at Stanford University. Intrigued with the idea of extracting meaning from mass data, the two experimented with the search technology called “backrub.” It ranked websites based on the number of backlinks or web pages that link to a webpage. Today, Google handles 92.01% of online search requests. It processes 85 billion searches daily.

YouTube

Also under Alphabet Holdings, YouTube is a free video-sharing website. It is also the largest and most popular video-sharing platform today. YouTube was the brainchild of Chad Harley, Jawed Karim, and Steve Chen. It was launched on Valentine’s Day of 2005. Today, around 95% of the global internet population watch on YouTube monthly. Around 500 hours of videos are uploaded every minute, and 5 billion videos are watched daily.

Facebook

The king of social media recently rebranded its company name into Meta. Facebook is now a social tech company dedicated to leveling up the AR & VR experience. Founded by Mark Zuckerberg in 2004, in collaboration with Chris Hughes, Dustin Moskovitz, and Eduardo Saverin, Facebook now has  2.91 billion monthly average users (MAU). Today, around 93% of social media marketers use Facebook. It is because Facebook ads can reach up to 1.9 billion impressions.

Amazon

Amazon is the largest global eCommerce website. With around 9.5 million sellers all over the world, its average monthly traffic is recorded at 3.68 billion. In 1994, Jeff Bezos founded Amazon as an online bookseller. As it uses a simple online transaction technology, retailers began to venture into Amazon. In December 1996, the company fully operated as an online retailing platform. It leads by a wide margin over its competitors including eBay, Etsy, Kohl’s, Target, and Walmart.

Yahoo

In 1994, David Filo and Jerry Yang created a directory of websites. Later, it was renamed “Yahoo.” Yahoo is a global search engine based on Internet portals. With millions of web pages and thousands of websites, it provides the best way to search for a given topic. According to the site’s FAQs, the word Yahoo literally stands for “Yet Another Hierarchical Officious Oracle.”

Reference: https://www.semrush.com/blog/most-visited-websites/

Hashtags

How to Use Hashtags Effectively

Ever wonder how hashtags started? Do you know its original name?

In 2007, Biz Stone, a co-founder of Twitter was fixing a tech issue. His friend Chris Messina, walked in and suggested using a hashtag to solve the issue. Thus, the first Twitter hashtag, #barcamp, was used in a tweet. It was initially called “Octhotorpe.” But in 2014, the Oxford dictionary officially included the word hashtag.

A digital marketing speaker Hong Kong notes that tweets with hashtags can increase engagement by 100%. Furthermore, a social media agency Hong Kong highlights the following statistics about the impact of hashtags on top social platforms. 

  • On Facebook, hashtags are very useful to position a public campaign. Relevant hashtags allow the discovery of a brand or business. Posts with only 1 hashtag get the highest engagement at 593. While posts with more than 10 hashtags only received 188 engagements.
  • On Instagram, 7 out of 10 hashtags are branded. IG posts with at least 1 hashtag receive 29% more engagement while IG posts will 11+ hashtags receive 79% more engagement. 
  • On Twitter, general hashtags like #food, #fashion, #style, #travel, etc. rank well. Around 125 million hashtags are used daily that increase rand engagement by 50%.
  • Even on Google descriptive hashtags have significantly helped in SEO.

Below, let us explore how to use hashtags effectively.

Why Use Hashtags?

  • Hashtags are used by social media platforms to categorize the content. It gives brands and businesses the chance to be discovered among newsfeeds.
  • Hashtags help you reach your target audiences. A distinctive hashtag simplifies the users’ search in finding the right brand, product, or service. As they are easy to use, they will help you reach more people.
  • Hashtags increase the visibility of content. It allows the discovery of a social media account and boosts brand awareness.

Selecting the Right Hashtag

  • Find an ACTIVE hashtag currently used by most industries and people.
  • Use a NICHE hashtag related to your line of business.
  • Use hashtags RELEVANT to the content you shared.
  • A MIXED of popular and small niche hashtags can make you stand out. 

It would be smart for brands and businesses to create multiple lists of hashtags that they could use for each social media platform. Moreover, it is best to note when each is appropriate to use them.

What Makes a Good Hashtag?

Hashtags can be used to identify a brand, message, niche, product, service, or topic. To connect with your target audiences, a good hashtag should be industry-related. Using more specific hashtags gives brands and businesses a better chance to grow their audience. 

The best practice in creating a good hashtag is to experiment. Use both general and specific hashtags. Be consistent in their social media usage to find out which works and which doesn’t work. If t is not catching, or if your audiences are not receptive to it, have the patience to use it for a month and that’s it. Sometimes, it may take time for a good hashtag to catch up. Remember, the consistency of using it is the key.

A good hashtag is not overly used. Albeit, using too many hashtags in a post can only confuse your audience. It will make a brand or business appear uncluttered or unprofessional. One to three hashtags in a post will do. 

What’s most important is to check your analytics. By knowing what works and what doesn’t work, you can create a better hashtag that your audience engages in. 

Other Uses of Hashtags

Use a hashtag to get pertinent information right at your fingertips. Through hashtag searches, you will spend less time finding information.

Including hashtags can be a great way to boost the following:

  • Achievement
  • Asking Questions
  • Celebratory/ Congratulatory Tweets
  • Digital Announcements 
  • Digital Publications
  • Event Images
  • Event Information 
  • Group Favorites, Replies, and Retweets 
  • Marketing Industry Topics
  • Media Kits 
  • Personal Thoughts
  • Special Offers
  • Tradeshow
  • Trending Events
  • Trending Industry Articles
  • Trending Topics 
  • Updates

A video marketing agency Hong Kong also notes that hashtags are a great way to boost the discovery of video content. Hashtags on YouTube assist in categorizing and classifying video content. You can use them above the title, within a video title, or in the video description section. They can help marketing videos appear on related searches. 

Reference: 

https://www.socialmediatoday.com/news/a-quick-guide-to-effective-hashtag-use-infographic/609191/

Automation

How Small Businesses Approach Automation

In this world of digital transformation, automation becomes an essential part of the business workflow. It drives growth by boosting accuracy, efficiency, and productivity. A digital marketing speaker Hong Kong notes that around 45% of work activities can be automated through existing advancements in technology. Businesses can cut back errors, lower processing costs, and reduce repetitive tasks by using automated tools. Below, let us discuss how small businesses approach automation.

SOME KEY AUTOMATION STATISTICS FOR BUSINESSES

Here are some key automation statistics for businesses according to a social media agency Hong Kong

Many brands ad businesses are now using automation software to lighten the burden of repetitive tasks. As they shift to remote work setup, 80% of organizations expanded the use of automation. More than 50% agree that business process automation (BPA) cuts back human error in the workflow. Around 78% believe that it lowers processing costs as it increases productivity. And 85% notes that it gives their employees more time to focus on their goals as automation tools reduce repetitive tasks. 

Artificial Intelligence (AI) and Machine Learning (ML) both transform social media marketing strategies for the better. AI tools help create social media ads and posts faster. Recently, video marketing agency Hong Kong highlights a new Instagram feature under testing called Montage. It allows converting Instagram Stories into Reels. It also makes it easier for marketers to compose video ads directly on Instagram.

Machine learning has also been powering up business analytics and insights among social media platforms. From 3rd party data, it now focuses on 1st party user data after Apple implemented the IDFA. As such, big data has driven growth to 95% of businesses. 

Around three-quarters of businesses use marketing automation software. Today, more than 83% of marketers use automation when posting on social media. There are also 300,000 active Facebook chatbots at the moment, handling 68.9% of conversations from start to end. With 67% of global consumers having experience with a chatbot, 87.2% favor the positive experience of getting a quick answer to their queries. 

HOW SMALL BUSINESSES APPROACH AUTOMATION

More and more automation software and tools have taken place in a range of different functions daily. Here’s how small businesses approach automation.

  • Most commonly automated functions. Email marketing tops the list of most commonly automated functions, with 47% of small businesses adopting it. Social media marketing ranks 2nd at 37%, and payrolling ranks 3rd at 31%. Data analysis and social media management rank 4th and 5th, respectively. In the near future, 67% of small businesses plan to automate more business functions.
  • Top business functions needing human interaction. There are top business functions that still need human interaction. They are the main reason why businesses do not apply or resist full automation in these workflows. These are customer service, customer management, human resources, payroll, and project management. Among the top drivers of such a decision is the lack of interest in technology and the cost of the automation software or tool.
  • Benefits of automation among small businesses. More than 69% of small businesses reported productivity as one of the top benefits of automation. Around 38% positively showed an impact on customer satisfaction. While 34% highlighted profit increase. Automation also reduces business costs among 31% of small businesses and boost employee satisfaction by 25%. Only 6% of small businesses reported that automation does not yield any impact on their end. 
  • Drawbacks of automation among small businesses. Automation also has some drawbacks among small businesses. More than 29% of small businesses find it hard to adapt to automation, resulting in the need for technical support. Around 27% reported the challenge of integrating automation with their business systems. 27% of employees also resisted automation because they did not function the way they are advertised. They are also oftentimes difficult to understand. 
  • How do small businesses value automation? Around 75% of small businesses reported a positive impact of automation on their revenues. 53% of small businesses agreed that automation software and tools are well-worth what they paid for. 11% said that they are less expensive than their worth. 6% even said that they are much less expensive than their worth.

THE BOTTOM LINE

In general, a majority of small businesses favored automation. They describe the value of such software and tools as equal or greater to their investment costs. So, they ultimately find automation worth both as a marketing and workflow approach. It means that small businesses can integrate automation to drive efficiency and productivity. Small businesses should also keep an eye on the latest automation tools. It is because technology continuously provides wonders in mimicking the human touch. A small business approach to automation should focus on making things easier and faster. But still, automation software and tools should never forget the importance of a human being that powers them.

Reference: https://www.skynova.com/blog/automation-in-small-business

Social Media Marketing

Smart Tips to Supercharge Social Media Marketing

The Internet has greatly changed the world today. Out of more than 7 billion people in the world, 4.33 billion are social media users. This is why brands and marketers always incorporate their digital marketing strategies with social media marketing. Social media marketing means creating social media pages to connect and engage with social media communities. Today, the best social media platforms for marketing are:

  • Facebook with 2.7 billion monthly active users
  • Instagram with 1.16 billion monthly active users
  • TikTok with 689 million monthly active users
  • Pinterest with 442 million monthly active users
  • Reddit with 430 million monthly active users
  • Twitter with 353 million monthly active users
  • LinkedIn with 350 million monthly active users
  • Snapchat with 238 million monthly active users

 If you are considering a social attack within these platforms, here are some smart tips to supercharge social media marketing. 

Apply Social Listening

Social listening for a digital marketing speaker Hong Kong means identifying potential growths and opportunities among brands. It is the process of tracking comments and mentions about a brand, its competitors, products, and services. By understanding the what, when, where, and why of these data, brands can turn their social media posts into a profit inside and out. Social listening is a continuous process of connecting and engaging with your audiences and followers. Brands should focus on knowing what their audiences desire, need, or want. Here are some ways to use social listening in supercharging your social media marketing:

  • Conduct audience surveys to learn their pain points. 
  • Participate in industry forums to be aware of the trends. 
  • Respond to customer comments and mentions.
  • Use a feedback tool to encourage feedback collection on your social media pages.

Build Communities Within Social Media

The smartest tip we can give brands to supercharge social media marketing is to build communities. Algorithms and analytics among social media platforms constantly change. But if a brand builds a community, the control remains the same. Facebook Group is a perfect way to build a community of followers. They can grow a business in a non-salesy way and increase website traffic through authentic connections. Interact in Twitter chats and retweet relevant content. Craft pin-worthy graphics to inspire others on Pinterest. Reach out to your LinkedIn network through content marketing and direct messaging. The key to building a social media community is continuously connecting to your audiences.

Craft Engaging Contests on Your Social Media Pages

One of the most alluring tactics to supercharge social media marketing is to craft engaging contests. Contests hit 3 birds in 1 stone – awareness, engagement, and reach. The first goal of a social media contest is to increase brand awareness by encouraging sharing of branded content. The second goal is increasing engagement through user participation. Lastly, the third goal is boosting reach through exposure in different social media accounts. There are a variety of social media tools brands can use to run a contest. Among the most popular today are: 

  • Gleam
  • Outgrow
  • Shortstack
  • SweepWidget
  • Vyper

Follow the Rule of Thirds

Social media marketing is more than just promoting your content. Every piece should be carefully thought-out. Following the rule of thirds can supercharge a social media marketing strategy. This means:

  • 1/3 creation to promote a brand and drive traffic
  • 1/3 of curation to network with industry or niche
  • 1/3 of conversation to build communities

Based on the rule of thirds, a social media agency Hong Kong posts different types of social media content. These include blog posts, infographics, images, and videos. Content marketing is one great way to craft compelling social media content. With the rule of thirds, brands do not need to be salesy. They should educate the audience first to turn them into customers.

Harness the Power of Videos

A video marketing agency Hong Kong highlights the importance of harnessing the power of video to supercharge your social media marketing. Today 66% of online shoppers prefer watching videos to know more about a product or service. Short-form videos are on the rise. Facebook Stories, Instagram Reels, Snapchat Spotlights, TikTok clips, and YouTube Shorts are the latest examples of these short video clips today. Facebook Live is also raging at the moment. Here, brands can quickly connect to the viewers by answering their queries in real-time. Live videos get 6x more engagement than recorded ones. What makes Facebook Live unique is the ability to repurpose it. By saving recorded live videos, the video can be shared and re-shared among Facebook Groups. 

The Bottom Line

Supercharging your social media marketing means hard work. Brands should take the above smart tips seriously. A winning strategy means 

  • Applying social listening.
  • Building social media communities.
  • Crafting engaging contests.
  • Following the rule of thirds.
  • Harnessing the power of videos.

All these 5 tips evolve around continuous connection and engagement with your audiences. 

Reference: https://bloggingwizard.com/social-media-marketing-tips/

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