Tag: Social Media

Automation

How Small Businesses Approach Automation

In this world of digital transformation, automation becomes an essential part of the business workflow. It drives growth by boosting accuracy, efficiency, and productivity. A digital marketing speaker Hong Kong notes that around 45% of work activities can be automated through existing advancements in technology. Businesses can cut back errors, lower processing costs, and reduce repetitive tasks by using automated tools. Below, let us discuss how small businesses approach automation.

SOME KEY AUTOMATION STATISTICS FOR BUSINESSES

Here are some key automation statistics for businesses according to a social media agency Hong Kong

Many brands ad businesses are now using automation software to lighten the burden of repetitive tasks. As they shift to remote work setup, 80% of organizations expanded the use of automation. More than 50% agree that business process automation (BPA) cuts back human error in the workflow. Around 78% believe that it lowers processing costs as it increases productivity. And 85% notes that it gives their employees more time to focus on their goals as automation tools reduce repetitive tasks. 

Artificial Intelligence (AI) and Machine Learning (ML) both transform social media marketing strategies for the better. AI tools help create social media ads and posts faster. Recently, video marketing agency Hong Kong highlights a new Instagram feature under testing called Montage. It allows converting Instagram Stories into Reels. It also makes it easier for marketers to compose video ads directly on Instagram.

Machine learning has also been powering up business analytics and insights among social media platforms. From 3rd party data, it now focuses on 1st party user data after Apple implemented the IDFA. As such, big data has driven growth to 95% of businesses. 

Around three-quarters of businesses use marketing automation software. Today, more than 83% of marketers use automation when posting on social media. There are also 300,000 active Facebook chatbots at the moment, handling 68.9% of conversations from start to end. With 67% of global consumers having experience with a chatbot, 87.2% favor the positive experience of getting a quick answer to their queries. 

HOW SMALL BUSINESSES APPROACH AUTOMATION

More and more automation software and tools have taken place in a range of different functions daily. Here’s how small businesses approach automation.

  • Most commonly automated functions. Email marketing tops the list of most commonly automated functions, with 47% of small businesses adopting it. Social media marketing ranks 2nd at 37%, and payrolling ranks 3rd at 31%. Data analysis and social media management rank 4th and 5th, respectively. In the near future, 67% of small businesses plan to automate more business functions.
  • Top business functions needing human interaction. There are top business functions that still need human interaction. They are the main reason why businesses do not apply or resist full automation in these workflows. These are customer service, customer management, human resources, payroll, and project management. Among the top drivers of such a decision is the lack of interest in technology and the cost of the automation software or tool.
  • Benefits of automation among small businesses. More than 69% of small businesses reported productivity as one of the top benefits of automation. Around 38% positively showed an impact on customer satisfaction. While 34% highlighted profit increase. Automation also reduces business costs among 31% of small businesses and boost employee satisfaction by 25%. Only 6% of small businesses reported that automation does not yield any impact on their end. 
  • Drawbacks of automation among small businesses. Automation also has some drawbacks among small businesses. More than 29% of small businesses find it hard to adapt to automation, resulting in the need for technical support. Around 27% reported the challenge of integrating automation with their business systems. 27% of employees also resisted automation because they did not function the way they are advertised. They are also oftentimes difficult to understand. 
  • How do small businesses value automation? Around 75% of small businesses reported a positive impact of automation on their revenues. 53% of small businesses agreed that automation software and tools are well-worth what they paid for. 11% said that they are less expensive than their worth. 6% even said that they are much less expensive than their worth.

THE BOTTOM LINE

In general, a majority of small businesses favored automation. They describe the value of such software and tools as equal or greater to their investment costs. So, they ultimately find automation worth both as a marketing and workflow approach. It means that small businesses can integrate automation to drive efficiency and productivity. Small businesses should also keep an eye on the latest automation tools. It is because technology continuously provides wonders in mimicking the human touch. A small business approach to automation should focus on making things easier and faster. But still, automation software and tools should never forget the importance of a human being that powers them.

Reference: https://www.skynova.com/blog/automation-in-small-business

Social Media Marketing

Smart Tips to Supercharge Social Media Marketing

The Internet has greatly changed the world today. Out of more than 7 billion people in the world, 4.33 billion are social media users. This is why brands and marketers always incorporate their digital marketing strategies with social media marketing. Social media marketing means creating social media pages to connect and engage with social media communities. Today, the best social media platforms for marketing are:

  • Facebook with 2.7 billion monthly active users
  • Instagram with 1.16 billion monthly active users
  • TikTok with 689 million monthly active users
  • Pinterest with 442 million monthly active users
  • Reddit with 430 million monthly active users
  • Twitter with 353 million monthly active users
  • LinkedIn with 350 million monthly active users
  • Snapchat with 238 million monthly active users

 If you are considering a social attack within these platforms, here are some smart tips to supercharge social media marketing. 

Apply Social Listening

Social listening for a digital marketing speaker Hong Kong means identifying potential growths and opportunities among brands. It is the process of tracking comments and mentions about a brand, its competitors, products, and services. By understanding the what, when, where, and why of these data, brands can turn their social media posts into a profit inside and out. Social listening is a continuous process of connecting and engaging with your audiences and followers. Brands should focus on knowing what their audiences desire, need, or want. Here are some ways to use social listening in supercharging your social media marketing:

  • Conduct audience surveys to learn their pain points. 
  • Participate in industry forums to be aware of the trends. 
  • Respond to customer comments and mentions.
  • Use a feedback tool to encourage feedback collection on your social media pages.

Build Communities Within Social Media

The smartest tip we can give brands to supercharge social media marketing is to build communities. Algorithms and analytics among social media platforms constantly change. But if a brand builds a community, the control remains the same. Facebook Group is a perfect way to build a community of followers. They can grow a business in a non-salesy way and increase website traffic through authentic connections. Interact in Twitter chats and retweet relevant content. Craft pin-worthy graphics to inspire others on Pinterest. Reach out to your LinkedIn network through content marketing and direct messaging. The key to building a social media community is continuously connecting to your audiences.

Craft Engaging Contests on Your Social Media Pages

One of the most alluring tactics to supercharge social media marketing is to craft engaging contests. Contests hit 3 birds in 1 stone – awareness, engagement, and reach. The first goal of a social media contest is to increase brand awareness by encouraging sharing of branded content. The second goal is increasing engagement through user participation. Lastly, the third goal is boosting reach through exposure in different social media accounts. There are a variety of social media tools brands can use to run a contest. Among the most popular today are: 

  • Gleam
  • Outgrow
  • Shortstack
  • SweepWidget
  • Vyper

Follow the Rule of Thirds

Social media marketing is more than just promoting your content. Every piece should be carefully thought-out. Following the rule of thirds can supercharge a social media marketing strategy. This means:

  • 1/3 creation to promote a brand and drive traffic
  • 1/3 of curation to network with industry or niche
  • 1/3 of conversation to build communities

Based on the rule of thirds, a social media agency Hong Kong posts different types of social media content. These include blog posts, infographics, images, and videos. Content marketing is one great way to craft compelling social media content. With the rule of thirds, brands do not need to be salesy. They should educate the audience first to turn them into customers.

Harness the Power of Videos

A video marketing agency Hong Kong highlights the importance of harnessing the power of video to supercharge your social media marketing. Today 66% of online shoppers prefer watching videos to know more about a product or service. Short-form videos are on the rise. Facebook Stories, Instagram Reels, Snapchat Spotlights, TikTok clips, and YouTube Shorts are the latest examples of these short video clips today. Facebook Live is also raging at the moment. Here, brands can quickly connect to the viewers by answering their queries in real-time. Live videos get 6x more engagement than recorded ones. What makes Facebook Live unique is the ability to repurpose it. By saving recorded live videos, the video can be shared and re-shared among Facebook Groups. 

The Bottom Line

Supercharging your social media marketing means hard work. Brands should take the above smart tips seriously. A winning strategy means 

  • Applying social listening.
  • Building social media communities.
  • Crafting engaging contests.
  • Following the rule of thirds.
  • Harnessing the power of videos.

All these 5 tips evolve around continuous connection and engagement with your audiences. 

Reference: https://bloggingwizard.com/social-media-marketing-tips/

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