Tag: Social Media Marketing

Social Media Management

The Do’s and Don’ts of Social Media Management

Social media has largely influenced the buying decisions of many people. More than 54% of social media users are searching for products and services online. Social media also drive 71% of online shoppers to make a purchase. 71% of those who had a positive experience with a brand are likely to recommend it to family and friends. 

According to a social media agency Hong Kong, social media networks are the perfect opportunities for brands and businesses to connect with their target audiences. It is a place for advertising and content marketing. So, every marketer should be familiar with the dos and don’ts of social media management. They serve as a guide on making a brand, product, or service a superstar. Let’s have a peek!

WHAT IS SOCIAL MEDIA MANAGEMENT?

A digital marketing speaker Hong Kong defines social media management as creating and implementing strategies and tactics to connect and engage with your target audiences online. It offers a lot of benefits once executed properly. These include:

  • Boosting brand awareness
  • Expanding customer reach
  • Improving the customer experience
  • Uplifting a brand reputation

With 4.48 billion global social media users, a social media manager needs to keep an eye on content trends to evolve a brand’s style as needed. 

A social media manager typically creates and posts social media content. He or she communicates strategically with customers, followers, and users. It is also the responsibility of a social media manager to conduct analyses and produce reports about current topics and trends. So, he or she should be community-oriented, creative, data-driven, and organize. For smoother social media management, here are some Do’s and Don’ts that one should always remember.

THE DO’S AND DON’TS OF SOCIAL MEDIA MANAGEMENT

DO’S

  • Be active on social media sites where your target audience spends more time. There is no definite rule on what social media platform that a brand or business should use. So, the safest way is to be active on sites where your target audiences spend more time. Millions of brands and businesses use Facebook to connect with their audiences and share news & updates. The king of social media is an excellent way to build a nurtured community of captive audiences. A video marketing agency highlights that Instagram is a perfect site for brands that engage more in visuals. It is also a haven for most millennials. When it comes to video ads, YouTube has the highest conversion rates. While LinkedIn excels more on B2B marketing.
  • Optimize your social media pages or profiles. To make the buying experience easier, brands and businesses should optimize their social media pages or profiles. Complete contact details like the address, email, and phone number give customers different options on how to connect with a brand or business. Knowing your operation days and hours puts proper expectations among customers. Better yet, a social media page that allows direct cart checkout or leads one to the product page can boost conversion and sales.
  • Share content in a variety of formats. Social media management means continuously updating your social media pages to make a brand or business visible to its target audiences. Post content that is interesting and valuable to your target audience. Do this by sharing them in a variety of content formats. 
  • Track the results of your social media ads and campaigns. It is also important to measure and track the results of your ads and campaigns. These insights can help you determine which work and which don’t work. As such, they can be a guide for your future social media approach. 

DON’TS

  • Don’t forget to update your social media pages. As mentioned, the key to success in social media is continuous posting. If you forget to update your social media pages, they will end being forgotten by your target audiences. 
  • Don’t beg for likes, follows, or shares. A social media manager has to be creative enough to know what content resonates with their followers and prospects. Don’t beg for likes, follows, and shares. Instead, be witty enough to publish content that gets more engagement. This also means not to be too salesy or spammy and avoid over-promoting your content.
  • Don’t share the same content every day. There are tons of social media content posted daily. So, your social media page should not be boring by posting the same type of content daily. Experiment with different formats and discover what resonates well with your audiences. Better yet, create a social media calendar to organize varied content.
  • Don’t get into a war of words with your social media followers. Addressing bad reviews and criticism is a part of social media management. Never get into a war of words with your social media followers. It can only ruin a brand’s reputation. Instead, treat these negative reactions as an opportunity to correct anything missing or wrong with your strategy. 

Reference: https://www.meltwater.com/en/blog/social-media-management

Social Media Marketing

Smart Tips to Supercharge Social Media Marketing

The Internet has greatly changed the world today. Out of more than 7 billion people in the world, 4.33 billion are social media users. This is why brands and marketers always incorporate their digital marketing strategies with social media marketing. Social media marketing means creating social media pages to connect and engage with social media communities. Today, the best social media platforms for marketing are:

  • Facebook with 2.7 billion monthly active users
  • Instagram with 1.16 billion monthly active users
  • TikTok with 689 million monthly active users
  • Pinterest with 442 million monthly active users
  • Reddit with 430 million monthly active users
  • Twitter with 353 million monthly active users
  • LinkedIn with 350 million monthly active users
  • Snapchat with 238 million monthly active users

 If you are considering a social attack within these platforms, here are some smart tips to supercharge social media marketing. 

Apply Social Listening

Social listening for a digital marketing speaker Hong Kong means identifying potential growths and opportunities among brands. It is the process of tracking comments and mentions about a brand, its competitors, products, and services. By understanding the what, when, where, and why of these data, brands can turn their social media posts into a profit inside and out. Social listening is a continuous process of connecting and engaging with your audiences and followers. Brands should focus on knowing what their audiences desire, need, or want. Here are some ways to use social listening in supercharging your social media marketing:

  • Conduct audience surveys to learn their pain points. 
  • Participate in industry forums to be aware of the trends. 
  • Respond to customer comments and mentions.
  • Use a feedback tool to encourage feedback collection on your social media pages.

Build Communities Within Social Media

The smartest tip we can give brands to supercharge social media marketing is to build communities. Algorithms and analytics among social media platforms constantly change. But if a brand builds a community, the control remains the same. Facebook Group is a perfect way to build a community of followers. They can grow a business in a non-salesy way and increase website traffic through authentic connections. Interact in Twitter chats and retweet relevant content. Craft pin-worthy graphics to inspire others on Pinterest. Reach out to your LinkedIn network through content marketing and direct messaging. The key to building a social media community is continuously connecting to your audiences.

Craft Engaging Contests on Your Social Media Pages

One of the most alluring tactics to supercharge social media marketing is to craft engaging contests. Contests hit 3 birds in 1 stone – awareness, engagement, and reach. The first goal of a social media contest is to increase brand awareness by encouraging sharing of branded content. The second goal is increasing engagement through user participation. Lastly, the third goal is boosting reach through exposure in different social media accounts. There are a variety of social media tools brands can use to run a contest. Among the most popular today are: 

  • Gleam
  • Outgrow
  • Shortstack
  • SweepWidget
  • Vyper

Follow the Rule of Thirds

Social media marketing is more than just promoting your content. Every piece should be carefully thought-out. Following the rule of thirds can supercharge a social media marketing strategy. This means:

  • 1/3 creation to promote a brand and drive traffic
  • 1/3 of curation to network with industry or niche
  • 1/3 of conversation to build communities

Based on the rule of thirds, a social media agency Hong Kong posts different types of social media content. These include blog posts, infographics, images, and videos. Content marketing is one great way to craft compelling social media content. With the rule of thirds, brands do not need to be salesy. They should educate the audience first to turn them into customers.

Harness the Power of Videos

A video marketing agency Hong Kong highlights the importance of harnessing the power of video to supercharge your social media marketing. Today 66% of online shoppers prefer watching videos to know more about a product or service. Short-form videos are on the rise. Facebook Stories, Instagram Reels, Snapchat Spotlights, TikTok clips, and YouTube Shorts are the latest examples of these short video clips today. Facebook Live is also raging at the moment. Here, brands can quickly connect to the viewers by answering their queries in real-time. Live videos get 6x more engagement than recorded ones. What makes Facebook Live unique is the ability to repurpose it. By saving recorded live videos, the video can be shared and re-shared among Facebook Groups. 

The Bottom Line

Supercharging your social media marketing means hard work. Brands should take the above smart tips seriously. A winning strategy means 

  • Applying social listening.
  • Building social media communities.
  • Crafting engaging contests.
  • Following the rule of thirds.
  • Harnessing the power of videos.

All these 5 tips evolve around continuous connection and engagement with your audiences. 

Reference: https://bloggingwizard.com/social-media-marketing-tips/

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