Social media has largely influenced the buying decisions of many people. More than 54% of social media users are searching for products and services online. Social media also drive 71% of online shoppers to make a purchase. 71% of those who had a positive experience with a brand are likely to recommend it to family and friends.
According to a social media agency Hong Kong, social media networks are the perfect opportunities for brands and businesses to connect with their target audiences. It is a place for advertising and content marketing. So, every marketer should be familiar with the dos and don’ts of social media management. They serve as a guide on making a brand, product, or service a superstar. Let’s have a peek!
WHAT IS SOCIAL MEDIA MANAGEMENT?
A digital marketing speaker Hong Kong defines social media management as creating and implementing strategies and tactics to connect and engage with your target audiences online. It offers a lot of benefits once executed properly. These include:
- Boosting brand awareness
- Expanding customer reach
- Improving the customer experience
- Uplifting a brand reputation
With 4.48 billion global social media users, a social media manager needs to keep an eye on content trends to evolve a brand’s style as needed.
A social media manager typically creates and posts social media content. He or she communicates strategically with customers, followers, and users. It is also the responsibility of a social media manager to conduct analyses and produce reports about current topics and trends. So, he or she should be community-oriented, creative, data-driven, and organize. For smoother social media management, here are some Do’s and Don’ts that one should always remember.
THE DO’S AND DON’TS OF SOCIAL MEDIA MANAGEMENT
- Be active on social media sites where your target audience spends more time. There is no definite rule on what social media platform that a brand or business should use. So, the safest way is to be active on sites where your target audiences spend more time. Millions of brands and businesses use Facebook to connect with their audiences and share news & updates. The king of social media is an excellent way to build a nurtured community of captive audiences. A video marketing agency highlights that Instagram is a perfect site for brands that engage more in visuals. It is also a haven for most millennials. When it comes to video ads, YouTube has the highest conversion rates. While LinkedIn excels more on B2B marketing.
- Optimize your social media pages or profiles. To make the buying experience easier, brands and businesses should optimize their social media pages or profiles. Complete contact details like the address, email, and phone number give customers different options on how to connect with a brand or business. Knowing your operation days and hours puts proper expectations among customers. Better yet, a social media page that allows direct cart checkout or leads one to the product page can boost conversion and sales.
- Share content in a variety of formats. Social media management means continuously updating your social media pages to make a brand or business visible to its target audiences. Post content that is interesting and valuable to your target audience. Do this by sharing them in a variety of content formats.
- Track the results of your social media ads and campaigns. It is also important to measure and track the results of your ads and campaigns. These insights can help you determine which work and which don’t work. As such, they can be a guide for your future social media approach.
- Don’t forget to update your social media pages. As mentioned, the key to success in social media is continuous posting. If you forget to update your social media pages, they will end being forgotten by your target audiences.
- Don’t beg for likes, follows, or shares. A social media manager has to be creative enough to know what content resonates with their followers and prospects. Don’t beg for likes, follows, and shares. Instead, be witty enough to publish content that gets more engagement. This also means not to be too salesy or spammy and avoid over-promoting your content.
- Don’t share the same content every day. There are tons of social media content posted daily. So, your social media page should not be boring by posting the same type of content daily. Experiment with different formats and discover what resonates well with your audiences. Better yet, create a social media calendar to organize varied content.
- Don’t get into a war of words with your social media followers. Addressing bad reviews and criticism is a part of social media management. Never get into a war of words with your social media followers. It can only ruin a brand’s reputation. Instead, treat these negative reactions as an opportunity to correct anything missing or wrong with your strategy.