The Internet has greatly changed the world today. Out of more than 7 billion people in the world, 4.33 billion are social media users. This is why brands and marketers always incorporate their digital marketing strategies with social media marketing. Social media marketing means creating social media pages to connect and engage with social media communities. Today, the best social media platforms for marketing are:
- Facebook with 2.7 billion monthly active users
- Instagram with 1.16 billion monthly active users
- TikTok with 689 million monthly active users
- Pinterest with 442 million monthly active users
- Reddit with 430 million monthly active users
- Twitter with 353 million monthly active users
- LinkedIn with 350 million monthly active users
- Snapchat with 238 million monthly active users
If you are considering a social attack within these platforms, here are some smart tips to supercharge social media marketing.
Apply Social Listening
Social listening for a digital marketing speaker Hong Kong means identifying potential growths and opportunities among brands. It is the process of tracking comments and mentions about a brand, its competitors, products, and services. By understanding the what, when, where, and why of these data, brands can turn their social media posts into a profit inside and out. Social listening is a continuous process of connecting and engaging with your audiences and followers. Brands should focus on knowing what their audiences desire, need, or want. Here are some ways to use social listening in supercharging your social media marketing:
- Conduct audience surveys to learn their pain points.
- Participate in industry forums to be aware of the trends.
- Respond to customer comments and mentions.
- Use a feedback tool to encourage feedback collection on your social media pages.
Build Communities Within Social Media
The smartest tip we can give brands to supercharge social media marketing is to build communities. Algorithms and analytics among social media platforms constantly change. But if a brand builds a community, the control remains the same. Facebook Group is a perfect way to build a community of followers. They can grow a business in a non-salesy way and increase website traffic through authentic connections. Interact in Twitter chats and retweet relevant content. Craft pin-worthy graphics to inspire others on Pinterest. Reach out to your LinkedIn network through content marketing and direct messaging. The key to building a social media community is continuously connecting to your audiences.
Craft Engaging Contests on Your Social Media Pages
One of the most alluring tactics to supercharge social media marketing is to craft engaging contests. Contests hit 3 birds in 1 stone – awareness, engagement, and reach. The first goal of a social media contest is to increase brand awareness by encouraging sharing of branded content. The second goal is increasing engagement through user participation. Lastly, the third goal is boosting reach through exposure in different social media accounts. There are a variety of social media tools brands can use to run a contest. Among the most popular today are:
Follow the Rule of Thirds
Social media marketing is more than just promoting your content. Every piece should be carefully thought-out. Following the rule of thirds can supercharge a social media marketing strategy. This means:
- 1/3 creation to promote a brand and drive traffic
- 1/3 of curation to network with industry or niche
- 1/3 of conversation to build communities
Based on the rule of thirds, a social media agency Hong Kong posts different types of social media content. These include blog posts, infographics, images, and videos. Content marketing is one great way to craft compelling social media content. With the rule of thirds, brands do not need to be salesy. They should educate the audience first to turn them into customers.
Harness the Power of Videos
A video marketing agency Hong Kong highlights the importance of harnessing the power of video to supercharge your social media marketing. Today 66% of online shoppers prefer watching videos to know more about a product or service. Short-form videos are on the rise. Facebook Stories, Instagram Reels, Snapchat Spotlights, TikTok clips, and YouTube Shorts are the latest examples of these short video clips today. Facebook Live is also raging at the moment. Here, brands can quickly connect to the viewers by answering their queries in real-time. Live videos get 6x more engagement than recorded ones. What makes Facebook Live unique is the ability to repurpose it. By saving recorded live videos, the video can be shared and re-shared among Facebook Groups.
The Bottom Line
Supercharging your social media marketing means hard work. Brands should take the above smart tips seriously. A winning strategy means
- Applying social listening.
- Building social media communities.
- Crafting engaging contests.
- Following the rule of thirds.
- Harnessing the power of videos.
All these 5 tips evolve around continuous connection and engagement with your audiences.