Tag: Messenger

Social Media Giants of 2021

Social Media Giants of 2021

Today, around 9 out of 10 users of the Internet use social media. That equates to 4.55 billion people. The current global population stands at around 7.9 billion. As such, social media dominates 57.6 percent of all people in the world. Below, let us have a basic look at the social media giants of 2021.

A digital marketing speaker Hong Kong highlights that technology largely contributed to the social media boom. Many social media users go to these platforms to connect to family, friends, and the world. Various applications allow them to earn money or find a career. They were also adopted by brands and businesses to promote products and services. For a social media agency Hong Kong, social media is powerful because of its ability to connect and share information with anyone on Earth.

THE MOST POPULAR SOCIAL MEDIA GIANTS

video marketing agency Hong Kong has noted that an average person spends around 2.5 hours browsing social media daily. Here is a list of the most popular social media networks they use:

  • Facebook with 2.910 billion monthly active users (MAU)
  • YouTube with 2.291 billion MAU
  • WhatsApp with 2 billion MAU
  • Messenger with 1.3 billion MAU
  • Instagram with 1.287 billion MAU
  • WeChat with 1.225 billion MAU
  • Kuaishou with 1 billion MAU
  • TikTok with 1 billion MAU
  • Telegram with 600 million MAU
  • Qzone with 600 million MAU

Based on its current standing, Facebook still holds the title of “king of social media.” Its biggest user base comes from India, with 350 million members. The United States ranks next at 193.9 million members. While Indonesia ranks third at 142.5 million users.

Meta is the parent company of Facebook, Instagram, Messenger, and WhatsApp. Tencent owns WeChat and Qzone. Alphabet owns YouTube. Bytedance own TikTok. Kuaishou stands on its own corporation. These companies form the “Billion Users Club.”

THE BILLION USERS CLUB

Meta

The Facebook Company rebranded its name into “Meta” last October 2021. It was announced during Facebook Connect 2021. Mark Zuckerberg, the founder of Facebook, formed the network in 2004 as a college website. Little did he know that it will become a multinational technology today. 

Facebook acquired Instagram in 2012. Instagram was launched in October 2010 as a photo-sharing app by Kevin Systrom and Mike Krieger. Its story was like a fairy tale in Silicon Valley because the company gain momentum a few months after it was launched. Instagram racked up to 25,000 additional users daily in its first year.

Messenger was an instant messaging platform launched by Facebook in 2011. It is a stand-alone messaging app that replaced Facebook chat. This means that anybody can have a Messenger account even without a Facebook account. Through Messenger, people can send images, files, texts, and videos to other users. Messenger users can also make video and voice calls.

No ads, no games, no gimmicks! That is the value proposition of WhatsApp when Brian Acton and Jan Koum founded WhatsApp in 2009. The main purpose of the app is to show the statuses of users – whether they are currently online or not. WhatsApp paved the way for many successful entrepreneurs’ journeys. That is why Facebook bought it in 2014. 

As a social media giant, Meta’s combined MAU is 7.5 billion.

Tencent

Tencent is one of the social media giants of 2021 without any advertising needs. But it sits as a goldmine in marketing. It was founded Ma Huateng (better known as Pony Ma) together with four friends in 1998. It landed on the Hong Kong Stock Exchange three years later.

 In 2005, Tencent launched its multimedia social network called Qzone. Qzone became the largest social media network in China. Tencent launched WeChat in 2011, capitalizing on the growth of Qzone. It became a central part of modern Chinese life, catering to game centers, office chats, and payment services. 

As a social media giant, Tencent’s combined MAU is 2.4 billion.

Alphabet

Alphabet is Google’s parent company, owning both Google and YouTube. As we all know, Google is the world’s largest search engine. It is the target of every brand and business to rank on Google. Google reinvented the way people access information. Initially known as “Backrub” in 1996, Larry Page and Sergey Brin launched Google in 1998.

Alphabet acquired YouTube in 2006, a year after Chad Hurley, Jawed Karim, and Steve Chen founded it. They have the idea of allowing ordinary people to share home videos. YouTube attracted 30,000 visitors and served more than 2 million views daily during its launch. That is why Google saw its potential to become the largest video-sharing network.

As a social media giant, Alphabet’s combined MAU is 2.3 billion.

ByteDance

Bytedance is a Chinese multinational technology company founded by Liang Rubo, Zhang Yiming, and a team of others in 2012. Its first app focuses on humorous memes and videos – Neihn Duanzi. Its second app was the news platform Toutiao, which became its core product. ByteDance launched Douyin in 2016. This became the revolutionary TikTok, an app for sharing 15-seconds music clips on mobile devices.

As a social media giant, Bytedance’s combined MAU is 1.6 billion.

Kuaishou

Kuaishou was a Chinese video-sharing mobile app founded by Cheng Yixiao and Su Hua in 2011. Being a short-video platform, its core mission is to embrace all lifestyles. That is why the app is relatively more popular among older generations.

As a social media giant, Kuaishou’s MAU is 1 billion.

Reference: https://www.visualcapitalist.com/ranked-social-networks-worldwide-by-users/

Grow Your Business Through Messaging

Grow Your Business Through Messaging

The year 2020 propelled the use of Facebook Messenger among social media users. Today, 1.3 billion people use Facebook Messenger all over the world. A digital marketing speaker Hong Kong has noted that Messenger has everything you need to feel closer to your favorite people and the world. It powers conversation on Facebook, Instagram, and Portal with Oculus integration soon to come. Through it, family and friends can watch TV and videos together through video chats. You can also launch both audio and chat rooms of up to 50 participants. Facebook Messenger also allows its users to express themselves via AR effects, emojis, stickers, and themed content. It lets conversation show with utmost security. So how can you grow your business through messaging? Here are some tips. 

Facebook’s family of apps houses 3 messaging features. These are Instagram Direct, Messenger, and WhatsApp. Recently, the platform allows integration of these 3 apps into one API. This makes it easier for brands and businesses to manage the messages they have received and puts them in priority. According to a social media agency Hong Kong, around 66% of consumers online use Facebook’s messaging apps to connect with brands and businesses. This year, people are more eager to connect via messaging with brands and businesses. This gives marketers a chance to move customers into action. Below are best practices on how to grow your business through messaging.

Make It Easy for Customers to Get in Touch

Most brands and businesses received an overwhelming number of messages on Messenger, Instagram Direct, and WhatsApp. Managing these messages is somewhat challenging, stressful, and time-consuming. There are several ways to make it easy for customers to get in touch. A 24/7 chatbot can serve as a customer service agent answering frequently asked questions and directing people to the best person or team that can answer his or her query. Such automation can be integrated through Inbox in Facebook Business Suite. This Facebook business tool offers Automated ResponsesLabels, and Saved Replies. It can help brands and businesses manage to message in an organized way and save time interacting in both Messenger and IG Direct. For WhatsApp brands and businesses, the WhatsApp Business app allows automated greetings, FAQ shortcuts, and instant customer replies when you are not available.

Another way to make it easier for customers to get in touch is by adding a “Send Message” button on a Facebook or Instagram profile or post. Customers tapping into such features will be directed to Messenger or IG Direct ads and shops. These allow customers to browse product details and send direct queries about them. Last, setting up QR codes via Facebook Chat Plugin on a business website also makes it easier for customers to reach brands and businesses the moment they need them. All these features and tools are clear innovations for the Facebook team to boost eCommerce.

Drive Discovery and Consideration Through Conversation

Grow your business through messaging by combining the power of Facebook advertising and messaging apps to drive 1-on-1 conversation. Modern consumers prefer shopping on brands and businesses that reply to them quickly. They love brands and businesses that they can message anytime to address their concerns. Recent reports showed that 1/3 of consumers who use messaging apps and are contacted by businesses during the buying experiences are most likely to convert into sales.

Facebook Messenger, Instagram Direct, and WhatsApp also make it easier for brands and businesses to find the right customers for their products and services. Ads with the click to button to MessengerIG Direct, or WhatsApp continue the conversation beyond a customer’s initial query. To drive quality leads, Facebook’s Lead Generation in Messenger allows brands and businesses to drive quality leads at scale. It helps them quickly and seamlessly follow up leads in just one channel. On the other hand, WhatsApp business tools make the buying transaction easier for customers via WhatsApp’s Catalog and Cart. Through these features, brands and businesses can:

  • Add and remove products or services on a digital shop.
  • Set prices for each product or service.
  • Share items with customers in just a few taps.

Grow Sales and Repeat Customers

One great feature of Facebook’s messaging apps is the ability to retarget customers. Brands and businesses can reconnect with previously engaged audiences through click-to-ads. These types of ads direct them to Messenger, IG Direct, or WhatsApp. To do this, one must create a custom audience of people who have previously had an engagement with a brand or business. These are people who have commented, downloaded, liked, saved, or shared a post. After creating a custom audience, they can now start retargeting these audiences based on their activities, demographics, interests, and preferences.

THE BOTTOM LINE

Communication is very essential for brands and businesses marketing in Facebook, Instagram, and WhatsApp. Modern consumers want to build confidence first before anything else. Big or small, they should find ways to boost awareness, conversion, discovery, and engagement even through messaging apps.


Reference:https://www.facebook.com/business/news/build-relationships-and-grow-your-business-with-messaging#

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