Tag: Instagram

Image Size

An Ultimate Image Size Guide for 2022 Social Media Posting

An image can make or break a social media post. As a digital marketing speaker Hong Kong notes, social media users encounter a lot of noise from 90% of brands and businesses in social media. Besides, the attention span of modern consumers gets shorter. So, an eye-catching photo can do the trick to attract them.

According to a social media agency Hong Kong, the size of social media images seems to constantly change. It is because social media platforms continuously update their technology. Even on YouTube, a

video marketing agency Hong Kong highlights the importance of uploading even the right size thumbnail images. Below is an ultimate guide for 2022 social media posting.

Facebook

The recommended size for a Facebook cover photo is 1200 x 629 pixels and 170 x 170 pixels for a Facebook profile image. A panorama or 360-degree image should be at 1080 x 1920 pixels. Facebook posts and timeline images look best at 1200 x 630 pixels.

For Facebook Ads, the recommended dimensions are as follows:

  • Feed ads, Instant Articles, Search Ads, and Sponsored Messages should be 1080 x 1080 pixels at a 1.91:1 to 1:1 aspect ratio.
  • Marketplace Ads and Right Column Ads should be 1080 x 1080 pixels at a 1:1 aspect ratio.
  • Messenger Inbox Ads should be 1080 x 1080 pixels at a 1:1 aspect ratio.
  • Messenger Stories Ads should be 1080 x 1080 pixels at a 9:16 aspect ratio.

Instagram

An Instagram profile picture displays as a circle even though it is uploaded in a square format. The recommended dimension of the photo is displayed at 110 x 100 pixels but they should be uploaded at 320 x 320 pixels. Instagram landscape feed photos are sized at 1080 x 566 pixels. Instagram portrait feed photos are sized at 1080 x 1350 pixels. Instagram square feed photos are sized at 1080 x 1080 pixels.

For Instagram ads, the width should be between 320 pixels and 1080 pixels. The best landscape image size for IG ads is 1080 x 566 pixels. The best square image size for IG ads is 1080 x 1080 pixels. For Carousels, a landscape image should be 1080 x 566 pixels, a portrait image should be 1080 x 1350 pixels, and a square image should be 1080 x 1080 pixels. The best image size for Instagram Stories and Stories Ads is 1080 x 1920 pixels. The size of IG thumbnails displays at 161 x 161 pixels but they should be uploaded with a size of at least 1080 pixels wide.

LinkedIn

The recommended size for a LinkedIn profile cover image is 1584 x 396 pixels and 400 x 400 pixels for the profile photo. You adjust or crop the photos after uploading. LinkedIn blog posts and update images display best at 1200 x 627 pixels. LinkedIn Stories should have a 1080 x 1920 pixels resolution at a 9:16 aspect ratio.

The company logo of LinkedIn Pages should be 300 x 300 pixels. The recommended size for a Page cover photo is 1128 x 191 pixels. Square logos should be at least 60 x 60 pixels. For the main image of a life tab, the size should be 1128 x 376 pixels. For the company photos of a life tab, the size should be 900 x 600 pixels. For the custom module images of a life tab, the size should be 502 x 282 pixels.

The following are the recommended dimension for LinkedIn Ads:

  • Company Logo and Spotlight Ads logo should be 100 x 100 pixels.
  • Sponsored Content image size should be 1200 x 627 pixels at a 1.91:1 aspect ratio.
  • Sponsored Carousel images should be 1080 x 1080 pixels at a 1:1 aspect ratio.
  • Spotlight Ads images should be 300 x 250 pixels.

Twitter

The recommended dimension for a Twitter profile picture is 400 x 400 pixels. But users can upload a minimum size of 200 x 200 pixels. A Twitter card image should be at 120 x 120 pixels. Fleets should be at 1080 to 1920 pixels. Header images should be at 1500 x 500 pixels. The recommended size for in-stream photos is 1600 x 1900 pixels. But users can upload a minimum size of 600 x 335 pixels.

For Twitter Ads, the recommended size for app card images, carousel, and website card is 800 x 418 pixels for a 1.91:1 aspect ratio and 800 x 800 pixels for a 1:1 aspect ratio. Conversation and direct message cards should be at 800 x 800 pixels for a 1:1 aspect ratio. While single & multi-image tweets must be 600 x 335 pixels.

YouTube

The recommended banner images for a YouTube channel are at least 2048 x 1152 pixels. For a YouTube profile photo, it should be 800 x 800 pixels. YouTube thumbnail and video images should be 1280 x 720 pixels.

Reference: https://blog.red-website-design.co.uk/2022/01/18/social-media-image-sizes-2022/

Social Media Giants of 2021

Social Media Giants of 2021

Today, around 9 out of 10 users of the Internet use social media. That equates to 4.55 billion people. The current global population stands at around 7.9 billion. As such, social media dominates 57.6 percent of all people in the world. Below, let us have a basic look at the social media giants of 2021.

A digital marketing speaker Hong Kong highlights that technology largely contributed to the social media boom. Many social media users go to these platforms to connect to family, friends, and the world. Various applications allow them to earn money or find a career. They were also adopted by brands and businesses to promote products and services. For a social media agency Hong Kong, social media is powerful because of its ability to connect and share information with anyone on Earth.

THE MOST POPULAR SOCIAL MEDIA GIANTS

video marketing agency Hong Kong has noted that an average person spends around 2.5 hours browsing social media daily. Here is a list of the most popular social media networks they use:

  • Facebook with 2.910 billion monthly active users (MAU)
  • YouTube with 2.291 billion MAU
  • WhatsApp with 2 billion MAU
  • Messenger with 1.3 billion MAU
  • Instagram with 1.287 billion MAU
  • WeChat with 1.225 billion MAU
  • Kuaishou with 1 billion MAU
  • TikTok with 1 billion MAU
  • Telegram with 600 million MAU
  • Qzone with 600 million MAU

Based on its current standing, Facebook still holds the title of “king of social media.” Its biggest user base comes from India, with 350 million members. The United States ranks next at 193.9 million members. While Indonesia ranks third at 142.5 million users.

Meta is the parent company of Facebook, Instagram, Messenger, and WhatsApp. Tencent owns WeChat and Qzone. Alphabet owns YouTube. Bytedance own TikTok. Kuaishou stands on its own corporation. These companies form the “Billion Users Club.”

THE BILLION USERS CLUB

Meta

The Facebook Company rebranded its name into “Meta” last October 2021. It was announced during Facebook Connect 2021. Mark Zuckerberg, the founder of Facebook, formed the network in 2004 as a college website. Little did he know that it will become a multinational technology today. 

Facebook acquired Instagram in 2012. Instagram was launched in October 2010 as a photo-sharing app by Kevin Systrom and Mike Krieger. Its story was like a fairy tale in Silicon Valley because the company gain momentum a few months after it was launched. Instagram racked up to 25,000 additional users daily in its first year.

Messenger was an instant messaging platform launched by Facebook in 2011. It is a stand-alone messaging app that replaced Facebook chat. This means that anybody can have a Messenger account even without a Facebook account. Through Messenger, people can send images, files, texts, and videos to other users. Messenger users can also make video and voice calls.

No ads, no games, no gimmicks! That is the value proposition of WhatsApp when Brian Acton and Jan Koum founded WhatsApp in 2009. The main purpose of the app is to show the statuses of users – whether they are currently online or not. WhatsApp paved the way for many successful entrepreneurs’ journeys. That is why Facebook bought it in 2014. 

As a social media giant, Meta’s combined MAU is 7.5 billion.

Tencent

Tencent is one of the social media giants of 2021 without any advertising needs. But it sits as a goldmine in marketing. It was founded Ma Huateng (better known as Pony Ma) together with four friends in 1998. It landed on the Hong Kong Stock Exchange three years later.

 In 2005, Tencent launched its multimedia social network called Qzone. Qzone became the largest social media network in China. Tencent launched WeChat in 2011, capitalizing on the growth of Qzone. It became a central part of modern Chinese life, catering to game centers, office chats, and payment services. 

As a social media giant, Tencent’s combined MAU is 2.4 billion.

Alphabet

Alphabet is Google’s parent company, owning both Google and YouTube. As we all know, Google is the world’s largest search engine. It is the target of every brand and business to rank on Google. Google reinvented the way people access information. Initially known as “Backrub” in 1996, Larry Page and Sergey Brin launched Google in 1998.

Alphabet acquired YouTube in 2006, a year after Chad Hurley, Jawed Karim, and Steve Chen founded it. They have the idea of allowing ordinary people to share home videos. YouTube attracted 30,000 visitors and served more than 2 million views daily during its launch. That is why Google saw its potential to become the largest video-sharing network.

As a social media giant, Alphabet’s combined MAU is 2.3 billion.

ByteDance

Bytedance is a Chinese multinational technology company founded by Liang Rubo, Zhang Yiming, and a team of others in 2012. Its first app focuses on humorous memes and videos – Neihn Duanzi. Its second app was the news platform Toutiao, which became its core product. ByteDance launched Douyin in 2016. This became the revolutionary TikTok, an app for sharing 15-seconds music clips on mobile devices.

As a social media giant, Bytedance’s combined MAU is 1.6 billion.

Kuaishou

Kuaishou was a Chinese video-sharing mobile app founded by Cheng Yixiao and Su Hua in 2011. Being a short-video platform, its core mission is to embrace all lifestyles. That is why the app is relatively more popular among older generations.

As a social media giant, Kuaishou’s MAU is 1 billion.

Reference: https://www.visualcapitalist.com/ranked-social-networks-worldwide-by-users/

The Right Number of Hashtags You Should Use

The Right Number of Hashtags You Should Use on Instagram

Sticky post

Do you know that a hashtag can make or break your Instagram strategy? Being able to use them correctly can expand your reach to larger audiences. But using them improperly can make your IG posts appear spammy. So, what is the right number of hashtags you should use on Instagram? Let’s find out!

First, what are hashtags?

A social media agency Hong Kong defines hashtags as a word or phrase preceded by a hash or pound sign. On Instagram, they are a combination of letters, numbers, and emojis that is used to categorize the content. Instagram hashtags are clickable. A page showing all posts using a similar hashtag will appear after clicking them. As such, it boosts the discovery of content. 

Instagram hashtags are important to get more reach among the Instagram audience, as a digital marketing speaker Hong Kong has highlighted. If you use hashtags, the content will appear on the page for a specific hashtag. It will also show relevant stories hashtags if you use them on IG Stories. If an Instagrammer is following a specific hashtag, they can also view your content on their hashtag feeds. For brands who want to build Instagram communities, using branded hashtags is an effective strategy. 

How do Instagram hashtags work?

According to a video marketing agency Hong Kong, an Instagram hashtag is the simplest way to categorize and label IG content. They can help searchers find specific Instagram content. They can also help accounts serve a post to relevant users. 

Hashtags fuel search results on the Instagram Explore tab. They are also used as a reference on the Instagram algorithm. In its simplest function, Instagram will suggest the content to users with a high interest in a specific hashtag.

Today, Instagram now allows semantic keyword searches. This opens up a new world of opportunities for Instagram content to get discovered via hashtags. When paired with a strong content strategy, hashtags can yield impressive Instagram conversions. 

What is the right number of hashtags you should use on Instagram?

Instagram allows up to 30 hashtags for every content you upload on your account or page. So, it might be tempting to overboard IG content with a lot of hashtags. This is because most people think that the more hashtag you have, the merrier it is to boost discoverability in different categories, niches, and topics. 

Even though Instagram allows the use of 30 hashtags per post, never overboard on hashtags! It is better to spend tons of research to find a handful of specific hashtags relevant to your niche. That is instead of stockpiling a ton of irrelevant hashtags in an IG post. 

Tossing 30 hashtags on a post does not yield better results among brands and businesses on Instagram. It gets to overkill the post pretty quickly. Instagrammers may find your content spammy. Instagram may also punish you for certain policy violations. The best way is to use hashtags by focusing on the goals of brands and businesses. Invest your valuable marketing time by being a lot pickier in their hashtag game. 

When Instagram launched its digital magazine last April, it featured an FAQ corner via “Ask Elisa.” On the said feature, an alleged Instagram study, using 8 to 15 hashtags per post will give the algorithm a more focused identity for a brand or business. While using up to 30 hashtags will just confuse the Instagram algorithm. This was further supported by recent research and studies showing that the optimal number of effective hashtags per post is around 11. 

Recently, Instagram’s @creators account, posted that using 3-5 hashtags can allow more content discovery than using more numbers of hashtags. This means thinking of hashtags as more of a tool to define the context of your post and support topic research for specific people interested in it. 

THE BOTTOM LINE

Instagram hashtags should never be considered as a source of instant engagement and reach. It is a long game strategy among brands and businesses. The key to successful hashtagging on Instagram is to identify your account or page plus its niche so that the algorithm will know which audiences they can show your content to.

Reference: https://later.com/blog/how-many-hashtags-on-instagram

Online Purchases

Key Factors Influencing Online Purchases on Facebook

The COVID-19 pandemic has greatly changed how people connect, learn, shop, and work. The lockdown and social distancing measures enforced by the government paved the way for online presence. Families bounded by long-distance geographic locations now connect through online messaging apps and social networks. Kids and other students do virtual classes. Most people in the workforce started working from home. For brands and businesses, brick-and-mortar stores have transformed into digital shops. These online shopping experiences have been widely accepted by modern consumers. 

According to a digital marketing speaker Hong Kong, the rise of eCommerce stores has changed the expectations of brand relationships and product discoveries. In fact, a series of research conducted by Facebook about the online shopping journey in Hong Kong and Taiwan showed significant disruption among modern consumers. Such results are also implicative to other regions. Below, let’s discuss the key factors influencing online purchases on Facebook.

Artificial Intelligence and Machine Learning Have Addressed Poor Shopping Experience

The digital shopping experience has greatly evolved to cope with the rising demand among online shoppers. Today, Facebook uses artificial intelligence and machine learning to offer an endless aisle of products among its users. Via cross-border eCommerce, Facebook’s family of apps now offers searchers an infinite number of products that can fulfill their needs. These results with 48% of Hong Kong consumers spending more time shopping online and 90% of Taiwanese looking forward to continuing online shopping even when the lockdowns and social distancing measures are lifted.

Brand Loyalty Is Under Threat

According to a Nielsen Study about brand loyalty, only 8% of consumers considered themselves as loyalists of a brand. Gone are the days of singular devotion to a brand. Facebook and Instagram have allowed the discovery of new products and services that help online consumers make the wisest buying decisions. With these varieties of choice, the consumer no longer spends money on just a single brand. Around 57% of Hong Kongers have tried new products and services in the past few months. This also applies to 80% of Taiwanese shoppers. Globally, 56% of modern consumers find it extremely important to try out new brands. However, even though brand loyalty is under threat, it still is not dead. For brands to drive consumer loyalty, here are 6 universal drivers of brand love:

  • Build trust through ad personalization.
  • Elevate the buying experience through immersive shopping.
  • Respect the consumer’s experience and time.
  • Set trends through fresh and reinvented offerings.
  • Share values through educational content.
  • Surprise customers with the best quality services.

The main key beyond brand love is going over the customer’s expectations by being proactive in campaigns and customer service. Apart from promoting new products and services, it is important to provide customers with purchase updates and online channels to instantly connect with brands and businesses. 

Integration of Conversational Commerce and Payment System Becomes a Necessity

As modern consumers take more shopping online, their demands get bigger and smarter. They demand that social media platforms give them a better buying experience. These include 24/7 customer support and direct payment systems without having to leave the network. To answer such rising demands, Facebook enabled messaging APIs on Instagram Direct, Messenger, and WhatsApp. Such technology allows the use of chatbots to provide human-like responses to customer queries. As a result, around 53% of Hong Kong and 58% of Taiwanese online shoppers have completed a purchase because of conversational commerce. To resolve the issue of cart abandonment, Facebook Pay offers a seamless payment system among its users. They no longer have to leave the Facebook app to complete a purchase. With a pre-populating but secured payment process, online shoppers can use their cards to make a direct payment via Facebook Pay. 

Live Media Consumption Becomes a Trend on Shoppertainment

New digital formats allow brands and businesses to better connect with their audiences. A rising trend among social media platforms is shoppertainment. It is a strategy of doing a live broadcast to initiate live shopping. Around 64% of Hongkongers engage in Facebook live videos once a week, while 78% of Taiwanese watch eCommerce live broadcasts on Facebook with 46% making an online purchase.

Spending More Time on the Internet Makes Shopping Less Deliberate and Planned

A social media agency Hong Kong noted an increased time spent online by Hong Kongers and Taiwanese since 2020. Today’s global average of time spent on the Internet is 7 hours. As people spend more time finding people and products online, 9 out of 10 social media users took action to deepen their engagement with a brand. Comments, likes, hearts, and shares are common ways on how brands and businesses measure ads performances on Facebook. A video marketing agency Hong Kong reports that 63.5% of online shoppers in Hong Kong discover new products and services after watching a video on Facebook. In Taiwan, 47% use the king of social media to search for brands, while 87% of global consumers took action after seeing product info on Instagram. The actions include following a brand and making an online purchase.

Reference: 

https://www.facebook.com/business/news/online-shopping-is-evolving-beyond-missions-towards-spontaneous-triggers

https://www.facebook.com/business/news/address-decision-paralysis-and-poorer-shopping-experiences-to-stand-out-in-the-endless-aisle

https://www.facebook.com/business/news/delight-shoppers-with-a-personal-touch-to-stand-out-at-purchase-as-seamlessness-becomes-table-stakes

https://www.facebook.com/business/news/brand-loyalty-is-no-longer-stable-but-an-ongoing-conversation#

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