Tag: Digital Marketing

Shopify

A Small Business Guide to Shopify

One of the most popular eCommerce platforms today is Shopify. It started as a small online store selling snowboards in 2004. Eventually, one of the founders created software to convert it into an eCommerce platform. After 2 years, it became Shopify.

According to a digital marketing speaker Hong Kong, more than 1.7 million merchants sell using Shopify. This is equivalent to more than $5.1 billion of sales. Among all eCommerce platforms, it has a 20% market share. But, do you know that Shopify also has a physical store? Yes, it’s true! In 2018, Shopify opened its first brick-and-mortar store in Los Angeles.

Shopify POS-powered 100,000 merchants. These include famous brands like Gymshark, Nike, Pepsi, Redbull, Tesla Motors, Unilever, and WaterAid. If you are a small business that wants to try out Shopify, here’s a basic guide.

WHAT IS SHOPIFY?

Shopify is a subscription software that allows businesses to set up eCommerce or online stores. They can also sell in physical locations via Shopify POS. What’s good about Shopify is that both the inventory on the physical store and online shop are synced by the software. Thus, you can manage different stores in just one account.

As an eCommerce platform, Shopify offers the quickest way to launch your dream business. It is as simple as getting a subscription and setting up your account. Then you can right away sell products on the Shopify platform. A social media agency Hong Kong noted that Shopify allows product link integration in most social media networks. These include Facebook, Instagram, Pinterest, and YouTube.

HOW TO SET UP A SHOPIFY SHOP?

Shopify caters to the business of all sizes. It has 3 levels of subscriptions that suit small and medium businesses plus large corporations: 

  • A Basic Shopify subscription costs $29 monthly. The subscription includes setting up an online store with unlimited products. It also includes 24/7 support, abandoned cart recovery, discount codes, and gift cards, fraud analysis, and a free SSL certificate. You can also activate 2 staff accounts within the said plan.
  • The Standard Shopify subscription costs $79 monthly. It includes setting up an online store with unlimited products. It also includes 24/7 support, abandoned cart recovery, discount codes, and gift cards, fraud analysis, free SSL certificate, international domains & pricing, and professional reports. You can also activate 5 staff accounts within the said plan.
  • An Advanced Shopify subscription costs $299 monthly. The subscription includes setting up an online store with unlimited products. It also includes 24/7 support, abandoned cart recovery, advanced report builder, discount codes and gift cards, fraud analysis, free SSL certificate, international domains & pricing, professional reports, and third-party calculated shipping rates. You can also activate 15 staff accounts within the said plan.

The online credit card rates for each Shopify subscription also vary: 

  • Basic Shopify charges 2.9% plus $0.30. It also charges a 2% extra fee for Shopify payments made through other payment providers.
  • Standard Shopify charges 2.6% plus $0.30. It also charges a 1% extra fee for Shopify payments made through other payment providers.
  • Advanced Shopify charges 2.4% plus $0.30. It also charges a 0.5% extra fee for Shopify payments made through other payment providers.

The good news is you can register for a free 14-day trial to try the Shopify features. To create a Shopify account, you will need to register your email address and a password. At this point, you will also need to pick a store name. It will be charged later once you decide to continue after the 14-day free trial. Once you have signed up for an account, you will need to fill and set up information about your store. 

Setting up an online store in Shopify requires you to add a domain. This domain can either be a customized one or that from shopify.com. Afterward, you can select your store theme. Please note that paid themes also allow a 14-day free trial. Now, you can customize your store by uploading the products that you want to sell. The next steps would be setting up your checkouts, shipping options, tax regions plus rates, and payment systems.

One thing good about Shopify is its easy integration with other sales channels, social media networks, and third-party apps. You can link your Shopify account with Amazon, eBay, Facebook & Instagram Shops, and Google. You can also add pages like About Us, Contact Us, FAQs, and Privacy Policy.

WHAT IS SHOPIFY POS?

POS stands for point of sales. Shopify POS is an extra feature to any Shopify subscription. It syncs your brick-and-mortar stores, online stores, and other sales channels into one account. Shopify POS Lite is a free version. For businesses who want to unlock additional features, the Shopify POS Pro costs $89 monthly. The Shopify POS is an all-in-one dashboard where you can manage all activities in your store. You can also assign staff accounts to help you in doing so. What’s good about Shopify Pos is that it supports 20 languages. It can also be accessed via Android and iOS apps. 

THE BOTTOM LINE

Today, modern consumers shifted to online searches instead of shop hopping. As 2/3 of the world’s population (4. 66 billion) uses the Internet, it pays to create a Shopify account. They are the cheapest and easiest way to set up an eCommerce shop or online store.

Reference: https://www.ondeck.com/resources/small-business-guide-shopify

Social Media Marketing

Smart Tips to Supercharge Social Media Marketing

The Internet has greatly changed the world today. Out of more than 7 billion people in the world, 4.33 billion are social media users. This is why brands and marketers always incorporate their digital marketing strategies with social media marketing. Social media marketing means creating social media pages to connect and engage with social media communities. Today, the best social media platforms for marketing are:

  • Facebook with 2.7 billion monthly active users
  • Instagram with 1.16 billion monthly active users
  • TikTok with 689 million monthly active users
  • Pinterest with 442 million monthly active users
  • Reddit with 430 million monthly active users
  • Twitter with 353 million monthly active users
  • LinkedIn with 350 million monthly active users
  • Snapchat with 238 million monthly active users

 If you are considering a social attack within these platforms, here are some smart tips to supercharge social media marketing. 

Apply Social Listening

Social listening for a digital marketing speaker Hong Kong means identifying potential growths and opportunities among brands. It is the process of tracking comments and mentions about a brand, its competitors, products, and services. By understanding the what, when, where, and why of these data, brands can turn their social media posts into a profit inside and out. Social listening is a continuous process of connecting and engaging with your audiences and followers. Brands should focus on knowing what their audiences desire, need, or want. Here are some ways to use social listening in supercharging your social media marketing:

  • Conduct audience surveys to learn their pain points. 
  • Participate in industry forums to be aware of the trends. 
  • Respond to customer comments and mentions.
  • Use a feedback tool to encourage feedback collection on your social media pages.

Build Communities Within Social Media

The smartest tip we can give brands to supercharge social media marketing is to build communities. Algorithms and analytics among social media platforms constantly change. But if a brand builds a community, the control remains the same. Facebook Group is a perfect way to build a community of followers. They can grow a business in a non-salesy way and increase website traffic through authentic connections. Interact in Twitter chats and retweet relevant content. Craft pin-worthy graphics to inspire others on Pinterest. Reach out to your LinkedIn network through content marketing and direct messaging. The key to building a social media community is continuously connecting to your audiences.

Craft Engaging Contests on Your Social Media Pages

One of the most alluring tactics to supercharge social media marketing is to craft engaging contests. Contests hit 3 birds in 1 stone – awareness, engagement, and reach. The first goal of a social media contest is to increase brand awareness by encouraging sharing of branded content. The second goal is increasing engagement through user participation. Lastly, the third goal is boosting reach through exposure in different social media accounts. There are a variety of social media tools brands can use to run a contest. Among the most popular today are: 

  • Gleam
  • Outgrow
  • Shortstack
  • SweepWidget
  • Vyper

Follow the Rule of Thirds

Social media marketing is more than just promoting your content. Every piece should be carefully thought-out. Following the rule of thirds can supercharge a social media marketing strategy. This means:

  • 1/3 creation to promote a brand and drive traffic
  • 1/3 of curation to network with industry or niche
  • 1/3 of conversation to build communities

Based on the rule of thirds, a social media agency Hong Kong posts different types of social media content. These include blog posts, infographics, images, and videos. Content marketing is one great way to craft compelling social media content. With the rule of thirds, brands do not need to be salesy. They should educate the audience first to turn them into customers.

Harness the Power of Videos

A video marketing agency Hong Kong highlights the importance of harnessing the power of video to supercharge your social media marketing. Today 66% of online shoppers prefer watching videos to know more about a product or service. Short-form videos are on the rise. Facebook Stories, Instagram Reels, Snapchat Spotlights, TikTok clips, and YouTube Shorts are the latest examples of these short video clips today. Facebook Live is also raging at the moment. Here, brands can quickly connect to the viewers by answering their queries in real-time. Live videos get 6x more engagement than recorded ones. What makes Facebook Live unique is the ability to repurpose it. By saving recorded live videos, the video can be shared and re-shared among Facebook Groups. 

The Bottom Line

Supercharging your social media marketing means hard work. Brands should take the above smart tips seriously. A winning strategy means 

  • Applying social listening.
  • Building social media communities.
  • Crafting engaging contests.
  • Following the rule of thirds.
  • Harnessing the power of videos.

All these 5 tips evolve around continuous connection and engagement with your audiences. 

Reference: https://bloggingwizard.com/social-media-marketing-tips/

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