What is a good engagement rate on Facebook? This is a common question raised by brands and businesses alike. They believe that a good engagement rate is a stepping stone to succeed in Facebook marketing. A social media agency Hong Kong defines Facebook engagement as any action taken on a page or post. It may be a “comment,” “like,” “reaction,” or “share.” It may also include “checking in on a location,” “clicking on a link,” “tagging a post,” or “viewing a video.” 

Facebook engagement indeed matters. It indicates that the audiences want to interact with a brand. The higher the engagement, the more visible a page or post becomes on Facebook. Any type of engagement makes the page or post visible to an extended audience as well. All these benefits come at no extra cost. To get the best results on Facebook engagements, brands and businesses should aim to upload a variety of posts on their Facebook Pages. Here are some tips to improve Facebook engagement.

Use Engagement Cues

To boost getting comments on a Facebook post, there’s a need to give people reasons to engage. There are several ways to make it easy for the audience to know what they need to say. These are by doing the following:

  • Asking a question for readers to formulate an answer.
  • Asking the audience to fill in the gaps or finish a sentence. This can stir the audiences’ imagination to comment based on their interests or preferences.
  • Tell them how to engage. This means requesting the audiences to describe something, narrate an experience, vote for fun, etc. Think of creative ways relevant to a Facebook Page niche and the followers’ interests.

Design Timely Posts About Events and Holidays

All year round, we get to celebrate different events and holidays. Events and holidays are the perfect way to fill in your marketing calendar and get more engagement. Tap into the audiences’ emotions by encouraging them to share the reasons for a celebration during the event or the holiday. 

Another way to improve Facebook engagement during these special occasions is to create trending memes or video content. According to a video marketing agency Hong Kong, more than 1.25 billion people on Facebook visited Facebook Watch every month. This made Facebook the most popular channel to do video marketing. Around 75% of marketers post videos on Facebook, 70% of them post videos on YouTube, while 58% post videos on Instagram.

Timely content can be prepared in advance to generate better engagement. Think of incorporating an awareness campaign into your marketing strategy. It must be something relevant to the brand, business, or target audiences. A personal story, social value, or timely products can generate a lot of engagement when posted in the right event or holiday timing.

Go Live

By going live on Facebook, brands and businesses get the opportunity to connect to their audiences in real time. As such, they can encourage the audience to comment, like, and share during the live broadcast. This can boost engagement significantly. To boost reach, encourage your audience to invite their friends to watch with them. As a pro tip, it is important to respond to all comments on Facebook Live. This is to further improve engagement with the audiences. 

Incorporate Humor on Your Facebook Content

A positive vibe is what everyone in social media longs for, especially on Facebook, with 2.85 billion monthly active users. Humor is the best way to promote a positive vibe on Facebook. That is why incorporating humor into your Facebook content can greatly improve engagement. GIFs, stickers, and memes are creative ways to add fun to an image or video. Short video clips also create fun through dance movements and music. One best way to incorporate humor on Facebook content is to ask funny questions that are relevant to the target audiences’ interests and preferences. For example, a shirt brand can ask followers: “What would you wear today to attract someone?” The key is to make the humor creative and timely.

Show Off Your Processes and Workplace

People are curious and inquisitive in nature. They love to see what other people are doing. They love to learn how a business operates. Behind the scenes content can improve Facebook engagement because of such nature. Show your target audience how your products are made and highlight the philosophy behind each of them. Share some insights on how things work within the business to generate authentic interactions. Make it lighter by posting bloopers and fun times of the team behind a brand. These types of posts evoke the audiences’ emotions and eventually influence their buying decisions.

Upload Facebook Posts that Are Shareable and Worthy to Save

Sharing is a common engagement action on Facebook. It shows audience support to a certain Facebook post without removing the original source. If a brand or business creates content designed according to their audiences’ interests, they can prompt engagement through content saving and sharing. According to a digital marketing speaker Hong Kong, evergreen content like blogs, explainers, how tos, recipes, tutorials, etc. are the top posts that people love to save and share.

Reference: https://www.socialmediaexaminer.com/7-ways-to-improve-facebook-engagement/