Online Purchases

Key Factors Influencing Online Purchases on Facebook

The COVID-19 pandemic has greatly changed how people connect, learn, shop, and work. The lockdown and social distancing measures enforced by the government paved the way for online presence. Families bounded by long-distance geographic locations now connect through online messaging apps and social networks. Kids and other students do virtual classes. Most people in the workforce started working from home. For brands and businesses, brick-and-mortar stores have transformed into digital shops. These online shopping experiences have been widely accepted by modern consumers. 

According to a digital marketing speaker Hong Kong, the rise of eCommerce stores has changed the expectations of brand relationships and product discoveries. In fact, a series of research conducted by Facebook about the online shopping journey in Hong Kong and Taiwan showed significant disruption among modern consumers. Such results are also implicative to other regions. Below, let’s discuss the key factors influencing online purchases on Facebook.

Artificial Intelligence and Machine Learning Have Addressed Poor Shopping Experience

The digital shopping experience has greatly evolved to cope with the rising demand among online shoppers. Today, Facebook uses artificial intelligence and machine learning to offer an endless aisle of products among its users. Via cross-border eCommerce, Facebook’s family of apps now offers searchers an infinite number of products that can fulfill their needs. These results with 48% of Hong Kong consumers spending more time shopping online and 90% of Taiwanese looking forward to continuing online shopping even when the lockdowns and social distancing measures are lifted.

Brand Loyalty Is Under Threat

According to a Nielsen Study about brand loyalty, only 8% of consumers considered themselves as loyalists of a brand. Gone are the days of singular devotion to a brand. Facebook and Instagram have allowed the discovery of new products and services that help online consumers make the wisest buying decisions. With these varieties of choice, the consumer no longer spends money on just a single brand. Around 57% of Hong Kongers have tried new products and services in the past few months. This also applies to 80% of Taiwanese shoppers. Globally, 56% of modern consumers find it extremely important to try out new brands. However, even though brand loyalty is under threat, it still is not dead. For brands to drive consumer loyalty, here are 6 universal drivers of brand love:

  • Build trust through ad personalization.
  • Elevate the buying experience through immersive shopping.
  • Respect the consumer’s experience and time.
  • Set trends through fresh and reinvented offerings.
  • Share values through educational content.
  • Surprise customers with the best quality services.

The main key beyond brand love is going over the customer’s expectations by being proactive in campaigns and customer service. Apart from promoting new products and services, it is important to provide customers with purchase updates and online channels to instantly connect with brands and businesses. 

Integration of Conversational Commerce and Payment System Becomes a Necessity

As modern consumers take more shopping online, their demands get bigger and smarter. They demand that social media platforms give them a better buying experience. These include 24/7 customer support and direct payment systems without having to leave the network. To answer such rising demands, Facebook enabled messaging APIs on Instagram Direct, Messenger, and WhatsApp. Such technology allows the use of chatbots to provide human-like responses to customer queries. As a result, around 53% of Hong Kong and 58% of Taiwanese online shoppers have completed a purchase because of conversational commerce. To resolve the issue of cart abandonment, Facebook Pay offers a seamless payment system among its users. They no longer have to leave the Facebook app to complete a purchase. With a pre-populating but secured payment process, online shoppers can use their cards to make a direct payment via Facebook Pay. 

Live Media Consumption Becomes a Trend on Shoppertainment

New digital formats allow brands and businesses to better connect with their audiences. A rising trend among social media platforms is shoppertainment. It is a strategy of doing a live broadcast to initiate live shopping. Around 64% of Hongkongers engage in Facebook live videos once a week, while 78% of Taiwanese watch eCommerce live broadcasts on Facebook with 46% making an online purchase.

Spending More Time on the Internet Makes Shopping Less Deliberate and Planned

A social media agency Hong Kong noted an increased time spent online by Hong Kongers and Taiwanese since 2020. Today’s global average of time spent on the Internet is 7 hours. As people spend more time finding people and products online, 9 out of 10 social media users took action to deepen their engagement with a brand. Comments, likes, hearts, and shares are common ways on how brands and businesses measure ads performances on Facebook. A video marketing agency Hong Kong reports that 63.5% of online shoppers in Hong Kong discover new products and services after watching a video on Facebook. In Taiwan, 47% use the king of social media to search for brands, while 87% of global consumers took action after seeing product info on Instagram. The actions include following a brand and making an online purchase.


Facebook Engagement

Tips to Improve Facebook Engagement

What is a good engagement rate on Facebook? This is a common question raised by brands and businesses alike. They believe that a good engagement rate is a stepping stone to succeed in Facebook marketing. A social media agency Hong Kong defines Facebook engagement as any action taken on a page or post. It may be a “comment,” “like,” “reaction,” or “share.” It may also include “checking in on a location,” “clicking on a link,” “tagging a post,” or “viewing a video.” 

Facebook engagement indeed matters. It indicates that the audiences want to interact with a brand. The higher the engagement, the more visible a page or post becomes on Facebook. Any type of engagement makes the page or post visible to an extended audience as well. All these benefits come at no extra cost. To get the best results on Facebook engagements, brands and businesses should aim to upload a variety of posts on their Facebook Pages. Here are some tips to improve Facebook engagement.

Use Engagement Cues

To boost getting comments on a Facebook post, there’s a need to give people reasons to engage. There are several ways to make it easy for the audience to know what they need to say. These are by doing the following:

  • Asking a question for readers to formulate an answer.
  • Asking the audience to fill in the gaps or finish a sentence. This can stir the audiences’ imagination to comment based on their interests or preferences.
  • Tell them how to engage. This means requesting the audiences to describe something, narrate an experience, vote for fun, etc. Think of creative ways relevant to a Facebook Page niche and the followers’ interests.

Design Timely Posts About Events and Holidays

All year round, we get to celebrate different events and holidays. Events and holidays are the perfect way to fill in your marketing calendar and get more engagement. Tap into the audiences’ emotions by encouraging them to share the reasons for a celebration during the event or the holiday. 

Another way to improve Facebook engagement during these special occasions is to create trending memes or video content. According to a video marketing agency Hong Kong, more than 1.25 billion people on Facebook visited Facebook Watch every month. This made Facebook the most popular channel to do video marketing. Around 75% of marketers post videos on Facebook, 70% of them post videos on YouTube, while 58% post videos on Instagram.

Timely content can be prepared in advance to generate better engagement. Think of incorporating an awareness campaign into your marketing strategy. It must be something relevant to the brand, business, or target audiences. A personal story, social value, or timely products can generate a lot of engagement when posted in the right event or holiday timing.

Go Live

By going live on Facebook, brands and businesses get the opportunity to connect to their audiences in real time. As such, they can encourage the audience to comment, like, and share during the live broadcast. This can boost engagement significantly. To boost reach, encourage your audience to invite their friends to watch with them. As a pro tip, it is important to respond to all comments on Facebook Live. This is to further improve engagement with the audiences. 

Incorporate Humor on Your Facebook Content

A positive vibe is what everyone in social media longs for, especially on Facebook, with 2.85 billion monthly active users. Humor is the best way to promote a positive vibe on Facebook. That is why incorporating humor into your Facebook content can greatly improve engagement. GIFs, stickers, and memes are creative ways to add fun to an image or video. Short video clips also create fun through dance movements and music. One best way to incorporate humor on Facebook content is to ask funny questions that are relevant to the target audiences’ interests and preferences. For example, a shirt brand can ask followers: “What would you wear today to attract someone?” The key is to make the humor creative and timely.

Show Off Your Processes and Workplace

People are curious and inquisitive in nature. They love to see what other people are doing. They love to learn how a business operates. Behind the scenes content can improve Facebook engagement because of such nature. Show your target audience how your products are made and highlight the philosophy behind each of them. Share some insights on how things work within the business to generate authentic interactions. Make it lighter by posting bloopers and fun times of the team behind a brand. These types of posts evoke the audiences’ emotions and eventually influence their buying decisions.

Upload Facebook Posts that Are Shareable and Worthy to Save

Sharing is a common engagement action on Facebook. It shows audience support to a certain Facebook post without removing the original source. If a brand or business creates content designed according to their audiences’ interests, they can prompt engagement through content saving and sharing. According to a digital marketing speaker Hong Kong, evergreen content like blogs, explainers, how tos, recipes, tutorials, etc. are the top posts that people love to save and share.


Social Media Marketing

Smart Tips to Supercharge Social Media Marketing

The Internet has greatly changed the world today. Out of more than 7 billion people in the world, 4.33 billion are social media users. This is why brands and marketers always incorporate their digital marketing strategies with social media marketing. Social media marketing means creating social media pages to connect and engage with social media communities. Today, the best social media platforms for marketing are:

  • Facebook with 2.7 billion monthly active users
  • Instagram with 1.16 billion monthly active users
  • TikTok with 689 million monthly active users
  • Pinterest with 442 million monthly active users
  • Reddit with 430 million monthly active users
  • Twitter with 353 million monthly active users
  • LinkedIn with 350 million monthly active users
  • Snapchat with 238 million monthly active users

 If you are considering a social attack within these platforms, here are some smart tips to supercharge social media marketing. 

Apply Social Listening

Social listening for a digital marketing speaker Hong Kong means identifying potential growths and opportunities among brands. It is the process of tracking comments and mentions about a brand, its competitors, products, and services. By understanding the what, when, where, and why of these data, brands can turn their social media posts into a profit inside and out. Social listening is a continuous process of connecting and engaging with your audiences and followers. Brands should focus on knowing what their audiences desire, need, or want. Here are some ways to use social listening in supercharging your social media marketing:

  • Conduct audience surveys to learn their pain points. 
  • Participate in industry forums to be aware of the trends. 
  • Respond to customer comments and mentions.
  • Use a feedback tool to encourage feedback collection on your social media pages.

Build Communities Within Social Media

The smartest tip we can give brands to supercharge social media marketing is to build communities. Algorithms and analytics among social media platforms constantly change. But if a brand builds a community, the control remains the same. Facebook Group is a perfect way to build a community of followers. They can grow a business in a non-salesy way and increase website traffic through authentic connections. Interact in Twitter chats and retweet relevant content. Craft pin-worthy graphics to inspire others on Pinterest. Reach out to your LinkedIn network through content marketing and direct messaging. The key to building a social media community is continuously connecting to your audiences.

Craft Engaging Contests on Your Social Media Pages

One of the most alluring tactics to supercharge social media marketing is to craft engaging contests. Contests hit 3 birds in 1 stone – awareness, engagement, and reach. The first goal of a social media contest is to increase brand awareness by encouraging sharing of branded content. The second goal is increasing engagement through user participation. Lastly, the third goal is boosting reach through exposure in different social media accounts. There are a variety of social media tools brands can use to run a contest. Among the most popular today are: 

  • Gleam
  • Outgrow
  • Shortstack
  • SweepWidget
  • Vyper

Follow the Rule of Thirds

Social media marketing is more than just promoting your content. Every piece should be carefully thought-out. Following the rule of thirds can supercharge a social media marketing strategy. This means:

  • 1/3 creation to promote a brand and drive traffic
  • 1/3 of curation to network with industry or niche
  • 1/3 of conversation to build communities

Based on the rule of thirds, a social media agency Hong Kong posts different types of social media content. These include blog posts, infographics, images, and videos. Content marketing is one great way to craft compelling social media content. With the rule of thirds, brands do not need to be salesy. They should educate the audience first to turn them into customers.

Harness the Power of Videos

A video marketing agency Hong Kong highlights the importance of harnessing the power of video to supercharge your social media marketing. Today 66% of online shoppers prefer watching videos to know more about a product or service. Short-form videos are on the rise. Facebook Stories, Instagram Reels, Snapchat Spotlights, TikTok clips, and YouTube Shorts are the latest examples of these short video clips today. Facebook Live is also raging at the moment. Here, brands can quickly connect to the viewers by answering their queries in real-time. Live videos get 6x more engagement than recorded ones. What makes Facebook Live unique is the ability to repurpose it. By saving recorded live videos, the video can be shared and re-shared among Facebook Groups. 

The Bottom Line

Supercharging your social media marketing means hard work. Brands should take the above smart tips seriously. A winning strategy means 

  • Applying social listening.
  • Building social media communities.
  • Crafting engaging contests.
  • Following the rule of thirds.
  • Harnessing the power of videos.

All these 5 tips evolve around continuous connection and engagement with your audiences. 


Hiring A Kol In Hong Kong

One of the most important aspects of hiring a KOL in Hong Kong is knowing what to look for. If you’re trying to find a legitimate employment agency in Hong Kong, it’s important to remember that many agencies are there for profit, which means they might not be very good at helping you find the right place for you.

First of all, make sure that the agency has been in operation for several years and is a recognized one. Look at how long the KOL company has been in operation, as well as who is running it at the time, to be sure that it is trustworthy.

It is also important to make sure that the KOL has good customer service, as it should have a number of contact numbers listed and they should be able to answer your questions quickly and professionally. If you are not satisfied with their answers, do not feel bad, because you can always try them out for yourself and see how fast they respond to your inquiries.

Next, ask about their licensing and registration in Hong Kong, so that you know that they are legal and that they follow the law. Some KOLs are operating illegally, or even scams. Avoid any KOL that asks you to pay a fee, as this may be illegal.

Make sure that the KOL you hire is located in a legitimate part of town. In addition to being honest and reputable, the KOL should be near your choice of job. The most common places where some people might choose to work include medical offices, hospitals, and teaching institutions. It is important to make sure that you choose a location that is convenient to where you want to work.

The best thing to do when you are looking to hire a KOL in Hong Kong is to talk to other people you know and ask them if they have used an agency before. Remember, just because an agency has a great reputation doesn’t mean that they will be the best option for you, and you need to make sure that they are a reliable business before you sign up.

You should also look for testimonials from former clients of the KOL. If someone you know has used their services, it will give you a lot of confidence in their abilities.

When you are interviewing the agency, make sure you have copies of their past and future work, so you know what kind of work they provide. as well as references from previous clients. This will give you a good idea of their reputation and make sure that they have the skills that you are looking for.

Hiring a Kol in Hong Kong is something that is going to take some time, but it is worth it in the end. As long as you do the research and find a good agency, it can be a very rewarding experience.

How to Arrange a Conference In Hong Kong

When it comes to planning a business conference, one of the things that you need to do is to decide whether you want to conduct the conference in Hong Kong or on some other country. Some conference organizers do not have any problem with holding a conference in Hong Kong and other international locations but many of them prefer to hold the conference in another country. This is because they are concerned about the safety of their conference attendees and their staff members while traveling to the conference location.

There are some reasons why you might want to organize a conference in Hong Kong. One of these reasons is that you need to have a business conference in Hong Kong because there are many important business conferences held in the city every year. You might find it convenient if you can organize this type of conference in Hong Kong rather than having to arrange one at a different location. Aside from that, it also helps you to save a lot of money because there is no need for you to hire a host who will be taking care of the transportation, catering and accommodation of your guests.

However, if you want to know how to invite a speaker in Hong Kong, you should first understand the basics of the city. For instance, before you even think of inviting a speaker, you need to know where to start. The best place to start is to ask your friends, family or colleagues to give you their opinion about the place where you should hold the conference. If there is a location that they like, then it is the right time to go to that location and ask for their advice.

If you already know some locations where you should hold your conference, you should check out some sites that will help you in planning your conference in Hong Kong. These sites will also give you information about the conference venues, airfare and other expenses that you need to take into account. Moreover, you should also keep a track of the conference dates so that you can send out a proposal to the potential conference organizers to inform them about the upcoming conference.

The next step is to determine which conference speaker you should use. If you are planning a business conference, you may use a business speaker. This person can speak on a certain topic related to the business that he/she is speaking about. You should make sure that the person you choose is a professional speaker who can easily convey the message of the company to the audience.

If you are planning an international conference, then you might want to know how to invite a speaker in Hong Kong for your event. If you are attending such an event and you do not know how to invite a speaker, you should go to your travel agent and ask for help. He/she can help you out by giving you tips on what kind of speaker you should use and how to go about selecting the appropriate person.

Where To Find The Best Online Marketing School

There are so many online marketing schools and they all promise to give you the perfect method for making money online. If you ask the average person, which school do they go to learn how to make money online, most will say an online school. It is no wonder that a lot of people are learning how to make money on the internet these days, because they have found out that it is easy to do and it is also quite profitable if you know what you are doing.

Online schools are easy to find these days. All you need to do is look at your favorite search engine and type in the words “online marketing school.” You will be able to get several results that will provide you with the information you need. Just make sure that you check each one of them before you choose a school for yourself to take.

Once you have found a list of online marketing schools that you would like to attend, you will have to decide if you want to attend a physical school or an online school. The reason you want to attend an online school instead of a physical one is because it allows you to work anytime that you want. When you are working from home, there are some things that you have to be flexible about, and an online school is one of them.

If you have kids, they might not be willing to work during the weekends, which is a common problem with people who are trying to work from home. If this is something that you can’t handle, an online school might be the only thing that you have available for you to make money. Plus, it can save you the trouble of having to drive all over town, which will mean that you won’t have to worry about driving your kids to school.

Finally, before you attend any school, you should consider all of your options. You will find that many schools offer a certificate or an associate degree, which means that you will be able to learn the basics and then advance to a more advanced level. Many schools also have bachelor degrees that will allow you to begin your journey right away and continue to build upon the skills that you already have. While some of the schools that offer online classes will only have a certificate program, you will find that there are many schools that offer both.

By choosing an online school, you are going to get a great education and have the opportunity to learn how to make money on the internet from the comfort of your own home. when you are willing to do the work required to do so. This will make working from home that much easier for you, as well as help you will be saving time.

Tips for Finding the Best Agency to Do Your Animation

There are numerous agencies offering animation services. It is not as easy to find agencies as it is for a variety of other services and companies. It takes time to do research on them and find the best one. In order to find the best agency, there are certain factors that one has to consider.

There are several agencies offering animation services. It is important that you first determine if the agency is trustworthy and can offer quality services. You will need to check the websites of different agencies, and choose the one that can offer the best services.

The best agency offering animation services will make sure that all their clients are able to obtain the results they want. The best animation agencies will work with clients that have a number of different projects. This will ensure that they will be able to work closely with them and can develop a good working relationship.

Some people are interested in the different types of animations, and are willing to pay good money for those. These people are not just interested in quality, but also the fact that the agency is reputable. If they are not reputable, then you may not get the quality you expect.

You can also search for the best agency offering animation services by using the internet. There are a number of websites, and you should try to find the ones that are most popular with people.

Animation is not a new field. It has been around for quite some time, and people are constantly coming up with new ideas and ways to use animation to improve products. It is important for anyone who is interested in animation to choose a reputable agency. You should make sure that the company is reputable and can offer quality services for an affordable price.

A good place to look for good companies, and an agency offering animation services are on the internet. By searching on the internet you will be able to find a number of different companies, and see which ones are most popular. Once you have found a few, compare the different ones and choose the one that seems to offer the best service.

To find a good agency offering animation services, you should always look into the experience of each person that is working there. Their backgrounds and experience will help determine how reliable they are. A good and reliable person will be able to work with your company, and understand what you want, and expect from them.

These are some of the things that you need to look for when searching for animation companies on the internet. They will help you find the best agency and one that will be the best one for you. If you follow these tips, then you will find a great agency to work with. and you will be assured that you are choosing a company that will give you quality animation.

How to Find the Best Marketing Company in Hong Kong

Finding the best marketing company in Hong Kong is very important because they are the ones who will be responsible for bringing you your business. You must do some research first before deciding to hire a company that you will trust so that your business success can be assured. There are companies that are already established but there are also other companies who were just started and their success will depend on how well they will work with you to achieve your business goals.

There are lots of companies that are already established in Hong Kong and you can find them online. Some of the companies that you can find online are: Suntec, i-Lister, i-Net, etc. The ones that are already established will offer you services like advertising, sales, branding, and internet marketing. They will also give you all the services that you will need for marketing your business.

You must have been wondering, how are these companies different from each other and how they are different from marketing services that you can get from a marketing company in Hong Kong? These companies are different and offer you the same services and features. One difference that you will notice in these companies is their pricing. The pricing of the company that you will hire depends on the type of services that you need.

Different companies may also offer different services and prices may vary depending on what services you need. This is why it is important that you research on all the different companies that you will choose so that you will get the right service for you. The best thing that you can do is to get several quotes from different companies so that you will know how much the services that they will offer are going to cost.

Now that you know the type of marketing services that you will be getting from a company, you must also know about their marketing methods. The best marketing method will depend on the type of services that you need. There are companies that have their own website and there are other companies that use websites to advertise their services. If you want to be successful in the marketing industry, you must know which type of marketing method will be more beneficial for your business.

When it comes to choosing the best marketing company in Hong Kong, there are also things that you should consider before hiring them. Hiring a company will be more successful for you if you choose them based on the company’s ability to provide quality services and you must be sure that the company that you will hire is legitimate.

Influencers in China – 4 Ways to Maximize Your Influencers in a Chinese Campaign

KOL (key opinion leader), also known as influencer marketing, is a form of advertising that attempts to promote products, brands or services through testimonials, endorsements or recommendations. In the recent years, China has also become one of the world’s most influencer Marketing friendly countries, enabling the best KOL of CHINA to develop their own online media channels.

In China, as well as across the world, influencers are key in the success of brands. The most influential influencers are the ones who are best at creating social buzz and maintaining it. In China, this is often a problem. It is also a growing challenge for agencies and companies in terms of how they can successfully reach their targeted audience and retain them once they have heard about their product or service.

As well as the challenges of China, there is also the challenge of getting your brand or business in front of your target audience. This can be done by leveraging influencers in China. While you may think that there is no way to use influencers successfully in China, there are ways to use influencers in China to your advantage. In fact, influencers in China can be very beneficial in your campaign. Here are four methods that you should consider in order to maximize your influencers in China efforts:

In China, as in the rest of the world, a key influencer is someone who can drive significant interest and conversation around a product or service. In China, you will need to be willing to listen to influencers and work with them when they make a good impression. An influencer in China can often be a more effective partner if you understand his or her culture and are willing to adjust your strategy based on the influencer’s needs. As an example, a Chinese influencer will probably prefer your product, if you understand his or her cultural preferences.

To be an effective influencer in China, an agency in China should be willing to offer extensive training on cultural and linguistic nuances. That means that the agency should also be willing to work closely with its influencers. In addition, agencies in China should be willing to work with the influencers to ensure that they understand the importance of using cultural nuances and how they can be used effectively to your advantage. To do that, agencies in China should be willing to speak with the influencers in Chinese and English as their native language. so that they can better understand their cultural preferences.

Finally, agencies in China should also be able to work with influencers to ensure that they are able to use their influencers effectively. As an influencer in China, the agency should also be willing to help the influencer find the right audience. This can often involve talking to other influencers in your industry in order to find the right target audience and building a network within that particular market. This can include helping the influencer market the brand in China and get involved in discussions with other influencers in their field.

Finding the Best SEO Plugin for WordPress

If you are looking for a quick and easy way to optimize your website, then you are going to need to find the best SEO tool for WordPress. There are so many different options out there to choose from, but I have found that the ones I have used have been some of the most effective at increasing my search engine ranking.

Your rankings on the search engines are based primarily on how well your website matches keyword phrases that are being used by users in the area that you are located in. It is important to have a website that has content that is relevant and interesting, but you also want to create an overall theme for your site. For example, if you are located in the San Francisco area and the majority of people searching on Google use terms like “San Francisco”Bay Area” then it makes sense for you to have a website that is centered around those specific terms.

The best SEO plugin for WordPress is called SEO Squirrley, which includes all of the top search engine optimization plugins as well as additional tools such as Google Places, Google Local, Google Maps, Facebook Places and Twitter Cards. The SEO Framework is another great option that includes several SEO plugins that will help you create an optimized website quickly and easily. The Best SEO plugins for WordPress can be found at this link.

A beginner can find a great tool that will help them optimize their website using the SEO framework. Wordlift is a free website optimizer that is built into WordPress. You can download Wordlift by clicking on the link above. This is a great program that is easy to use and will optimize your website in no time at all. Wordlift works with all of the major search engines and will provide you with backlinks that will increase your search engine rankings.

When choosing the best SEO plugin for WordPress, it is important that you find a program that is compatible with the version of WordPress you have installed on your computer. There are several different versions available that you can download and install. You can either purchase the complete program, or you can choose one of the individual programs that come with WordPress.

If you have any questions about these plugins, then take the time to look at the various pages online that offer these products. You will be amazed at the selection of these products, and the results you will get when using them.

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