Category: Video Marketing

Automation

How Small Businesses Approach Automation

In this world of digital transformation, automation becomes an essential part of the business workflow. It drives growth by boosting accuracy, efficiency, and productivity. A digital marketing speaker Hong Kong notes that around 45% of work activities can be automated through existing advancements in technology. Businesses can cut back errors, lower processing costs, and reduce repetitive tasks by using automated tools. Below, let us discuss how small businesses approach automation.

SOME KEY AUTOMATION STATISTICS FOR BUSINESSES

Here are some key automation statistics for businesses according to a social media agency Hong Kong

Many brands ad businesses are now using automation software to lighten the burden of repetitive tasks. As they shift to remote work setup, 80% of organizations expanded the use of automation. More than 50% agree that business process automation (BPA) cuts back human error in the workflow. Around 78% believe that it lowers processing costs as it increases productivity. And 85% notes that it gives their employees more time to focus on their goals as automation tools reduce repetitive tasks. 

Artificial Intelligence (AI) and Machine Learning (ML) both transform social media marketing strategies for the better. AI tools help create social media ads and posts faster. Recently, video marketing agency Hong Kong highlights a new Instagram feature under testing called Montage. It allows converting Instagram Stories into Reels. It also makes it easier for marketers to compose video ads directly on Instagram.

Machine learning has also been powering up business analytics and insights among social media platforms. From 3rd party data, it now focuses on 1st party user data after Apple implemented the IDFA. As such, big data has driven growth to 95% of businesses. 

Around three-quarters of businesses use marketing automation software. Today, more than 83% of marketers use automation when posting on social media. There are also 300,000 active Facebook chatbots at the moment, handling 68.9% of conversations from start to end. With 67% of global consumers having experience with a chatbot, 87.2% favor the positive experience of getting a quick answer to their queries. 

HOW SMALL BUSINESSES APPROACH AUTOMATION

More and more automation software and tools have taken place in a range of different functions daily. Here’s how small businesses approach automation.

  • Most commonly automated functions. Email marketing tops the list of most commonly automated functions, with 47% of small businesses adopting it. Social media marketing ranks 2nd at 37%, and payrolling ranks 3rd at 31%. Data analysis and social media management rank 4th and 5th, respectively. In the near future, 67% of small businesses plan to automate more business functions.
  • Top business functions needing human interaction. There are top business functions that still need human interaction. They are the main reason why businesses do not apply or resist full automation in these workflows. These are customer service, customer management, human resources, payroll, and project management. Among the top drivers of such a decision is the lack of interest in technology and the cost of the automation software or tool.
  • Benefits of automation among small businesses. More than 69% of small businesses reported productivity as one of the top benefits of automation. Around 38% positively showed an impact on customer satisfaction. While 34% highlighted profit increase. Automation also reduces business costs among 31% of small businesses and boost employee satisfaction by 25%. Only 6% of small businesses reported that automation does not yield any impact on their end. 
  • Drawbacks of automation among small businesses. Automation also has some drawbacks among small businesses. More than 29% of small businesses find it hard to adapt to automation, resulting in the need for technical support. Around 27% reported the challenge of integrating automation with their business systems. 27% of employees also resisted automation because they did not function the way they are advertised. They are also oftentimes difficult to understand. 
  • How do small businesses value automation? Around 75% of small businesses reported a positive impact of automation on their revenues. 53% of small businesses agreed that automation software and tools are well-worth what they paid for. 11% said that they are less expensive than their worth. 6% even said that they are much less expensive than their worth.

THE BOTTOM LINE

In general, a majority of small businesses favored automation. They describe the value of such software and tools as equal or greater to their investment costs. So, they ultimately find automation worth both as a marketing and workflow approach. It means that small businesses can integrate automation to drive efficiency and productivity. Small businesses should also keep an eye on the latest automation tools. It is because technology continuously provides wonders in mimicking the human touch. A small business approach to automation should focus on making things easier and faster. But still, automation software and tools should never forget the importance of a human being that powers them.

Reference: https://www.skynova.com/blog/automation-in-small-business

Facebook Key Creative Trends for the Future

Facebook Key Creative Trends for the Future

The year 2020 was a unique year for everybody. According to a digital marketing speaker Hong Kong, consumer habits shifted from buying on physical stores into online shopping. As such, marketers took bold creative leaps. On Facebook, key creative trends for the future arise. Modern consumers have pushed brands and businesses to become culturally aware and socially responsible. Brands and businesses opted for customized and personalized online ads and campaigns. 

Recently, Facebook Creative Shop, the platform’s in-house strategy team, reviewed 100 high-performing creatives around the world. From these ad campaigns, the team came up with 5 key creative trends for the future that can improve the response of an effective messaging approach. 

Build Inclusively

In 2020, people have awakened their minds to diversity and inclusion. The 2020 Black Lives Matter protest became one of the largest movements in history. Participated by around 26 million people, its US protest centered on criminal justice reform. It influenced people all over the world to clamor and rise up for respect. Among brands and businesses, it results in key creative trends of inclusive ads and campaigns. 

A social media agency Hong Kong cited the latest Facebook campaign of L’Oreal, the world’s leader in beauty, as a perfect example of building inclusively. The cosmetics brand reimagined beauty by pairing men and women to provide tips via Facebook Live. Afterward, a diverse group of 122 beauty experts provides personalized advice via Messenger. 

Create Edutainment

Edutainment is a form of entertainment with an educational aspect. A video marketing agency Hong Kong noted some examples of this key creative trend as explainer videos, FAQs, how-tos, unboxing, etc. The COVID-19 pandemic brought about massive lockdowns and social distancing measures. As people were forced to stay at home, they have embraced new ways of getting information. 

Brands and businesses on Facebook have reimagined learning through edutainment. High-performing creatives provide more education to their target audiences by teaching them in creative ways instead of lecturing them. As edutainment creatives did not feel like a chore, they generated more positive responses. 

One good example of edutainment is the Boob Bot of CoppaFeel. CoppaFeel is a charity organization in London for breast cancer awareness. Boob Bot is the world’s first monthly subscription tool in Messenger. It helps females globally to know how their boobs normally feel and look plus how to check them for signs of cancer.  

Sell with Ideas

Facebook has become an engine to discover new ideas and interests. Many in-person interactions have been limited last year and it continued to become adopted as the new normal. Modern consumers were not just scanning. Rather, they are taking action. As such, brands and businesses learn to replace the traditional discovery process. By using interactive AR and VR tools, they have refined their messaging approach of selling ideas instead of products as key creative trends.

Allbirds, an online global distributor of clothing and shoes made from natural materials, has been successful in testing such a creative approach. Allbirds has successfully highlighted its deep commitment to creating a sustainable environment. This, they do, by featuring different product mixes showing their functional benefits being made from natural materials. They were able to establish credibility and increase direct response performance. 

Speak Platform Language

As Facebook users shifted to online connections and expressions, brands and businesses need to speak the languages of digital platforms. Such a key creative trend can help turn heads and win the heart of modern consumers. Creating content aligned with user-generated posts like creator content and lo-fi production makes ads look less like ads.

Sweat, a popular fitness app, decided to speak the platform language and sticker packs on Facebook. This is by launching new products through Facebook Live and sticker packs. The app showcased how its members work out in real-time, creating authentic connections with new audiences. The sticker packs highlighted during a live broadcast have greatly boosted conversions such as downloads and subscriptions.

Reward Self-Discovery

A key creative trend for the future is that a majority of Facebook users have learned to explore at their own pace. They develop a passion for cooking, gardening, home organization, and other domestic crafts. As their curiosity moves them online, so does their demand for entertainment. To deliver an active personalized experience, guided information becomes high-performing content to improve responses. 

Dubbed as the restaurant with no food, Hellmann’s, developed a Messenger bot to create a temporary connection for people seeking ideas with leftovers. It allows their audiences to participate in meal planning instead of just consuming content. Hellmann’s successfully takes community cooking to a new level by ensuring that people use their products as their key ingredients. 

THE BOTTOM LINE

The 5 key creative trends for the future of Facebook may be somewhat vague. Brands and businesses have to keep in mind that they are rooted in modern consumer behaviors. As such, they should find specific ways to leverage these behaviors in effectively shaping their ads and campaigns. 

Reference: https://www.facebook.com/business/news/insights/the-2021-creative-forecast

Creative Ideas for Digital Marketing

5 Creative Ideas for Digital Marketing 2021

Have you ever wondered how digital marketing was born or how creativity in marketing led to the rise of online stores? Digital marketing means promoting goods and services online. So, its history can be traced back to when the Internet was discovered in 1983. It was in 1990 when the first World Wide Web (www) was made public. Most websites during that time used static HTML pages. During that time, the term “digital marketing” was also coined. Businesses run online ads and call them as such.

In 1994, the first commercial online magazine, HotWired, was launched. It prompted new technologies to enter the digital market, the very first one of which is Yahoo. This was followed by other search engines such as Alexa, HotBot, and LookSmart. After the birth of Google in 1998 came Web 2.0. It allows dynamic pages to be displayed online. Then, the rest was history. Digital marketing has evolved fast because of technology. Below are 5 creative ideas for digital marketing 2021.

Create an Online Blog Site

A digital marketing speaker Hong Kong quoted that “content is king.” This means that the best creative idea for digital marketing 2021 is to educate your prospects to turn them into happy and loyal customers. Modern consumers are smart. They want to know more about a product before they make a purchase. Because of the many products available online, they want to make a comparison and choose the best that fits their needs. Blogging is the easiest way to drive traffic to your eCommerce websites and social media pages. They make a brand a trusted source by providing helpful and valuable content. They are also a great way to stir conversations among followers and potential customers. 

It is pretty simple to create a blog site. WordPress offers a lot of blog hosting services. All you need to do is choose your blog’s name and theme. You can also add plugins to find your target readers and track stats. There are lots of people who write good stuff. But when maintaining a blog site, consistency is the key to successful branding. You can start creating content relevant to your audiences, brand voice, and industry topics and trends. By having a successful blog site, a brand increases its online presence.  

Have a YouTube Channel

YouTube has around 1.86 billion monthly users. According to a video marketing agency Hong Kong, having a YouTube channel is another creative idea for digital marketing in 2021. Being a home to billions of creators and viewers, this video-sharing platform capture people’s attention. It also has a great influence on their buying experience. YouTube videos can be shared across different channels, and this can bring a lot of traffic to your website. They are a powerful way to educate and engage your potential customers.

You only need to perform 3 simple steps to create a YouTube channel. First, go to YouTube.com and register for an account. You can use your Google account to sign up for the service. Second, head over to your YouTube settings and click “Create a Channel.” Third, you will need to choose between a business or personal channel type. A business YouTube channel is best recommended among brands. It allows brands to build an email list on YouTube, grow their audiences worldwide, and target audiences using Google AdWords. 

Publish Google My Business Posts

Google My Business is a free online listing tool. It allows you to promote your business profile and website on Google Maps and Google Search. Using the account, brands and businesses can connect to their customers directly. They can also post updates and see how their customers interact with these updates. These include announcing an event or product launch, highlighting new finds, posting special offers and promotions, or sharing industry news. 

To create a Google My Business account, you will need to go to Google My Business and sign up using your business information. It may take a few weeks to verify the account either by email, mail, phone, or search console. After a successful verification, you can start connecting to your customers by calling, messaging, or requesting quotes. Keeping a fresh Google My Business account means consistently updating your information and photos. It makes it easier for online searchers to choose and find your business. 

Run Social Media Contests

A social media agency Hong Kong recommends running social media contests as a creative idea for digital marketing 2021. They offer several major benefits to brands and businesses. First, it helps build awareness and engagement among social media followers. By asking for comments, likes, and shares during the social media contest, a page can increase its number of followers and sales conversions. 

To run a successful social media contest, you have to set a clear goal first. From that goal, you can choose the right social media platform and target audience on where and whom to run the contest. Decide what to give away and set clear guidelines and rules. Constantly promote the contest on your social media posts for a larger reach. Check its progress and announce the winner promptly at the designated time. Always remember that incentivizing people makes them more engaged in your social media page. That’s how contests work!

Send Regular Email Blasts

Email marketing is never dead. Around 4.03  billion people have an email address. Sending a regular email blast to potential customers still holds value for D2C marketing. The key is to creatively design an email with varied posts. These may include catchy phrases, relevant quotes, slogans, social media images, and videos. Avoid being too salesy, and see to it not to spam your potential customers’ email. It may be a good approach to send emails once a week or twice a month


Reference: https://businessingmag.com/14710/marketing/creative-ideas/

Online Purchases

Key Factors Influencing Online Purchases on Facebook

The COVID-19 pandemic has greatly changed how people connect, learn, shop, and work. The lockdown and social distancing measures enforced by the government paved the way for online presence. Families bounded by long-distance geographic locations now connect through online messaging apps and social networks. Kids and other students do virtual classes. Most people in the workforce started working from home. For brands and businesses, brick-and-mortar stores have transformed into digital shops. These online shopping experiences have been widely accepted by modern consumers. 

According to a digital marketing speaker Hong Kong, the rise of eCommerce stores has changed the expectations of brand relationships and product discoveries. In fact, a series of research conducted by Facebook about the online shopping journey in Hong Kong and Taiwan showed significant disruption among modern consumers. Such results are also implicative to other regions. Below, let’s discuss the key factors influencing online purchases on Facebook.

Artificial Intelligence and Machine Learning Have Addressed Poor Shopping Experience

The digital shopping experience has greatly evolved to cope with the rising demand among online shoppers. Today, Facebook uses artificial intelligence and machine learning to offer an endless aisle of products among its users. Via cross-border eCommerce, Facebook’s family of apps now offers searchers an infinite number of products that can fulfill their needs. These results with 48% of Hong Kong consumers spending more time shopping online and 90% of Taiwanese looking forward to continuing online shopping even when the lockdowns and social distancing measures are lifted.

Brand Loyalty Is Under Threat

According to a Nielsen Study about brand loyalty, only 8% of consumers considered themselves as loyalists of a brand. Gone are the days of singular devotion to a brand. Facebook and Instagram have allowed the discovery of new products and services that help online consumers make the wisest buying decisions. With these varieties of choice, the consumer no longer spends money on just a single brand. Around 57% of Hong Kongers have tried new products and services in the past few months. This also applies to 80% of Taiwanese shoppers. Globally, 56% of modern consumers find it extremely important to try out new brands. However, even though brand loyalty is under threat, it still is not dead. For brands to drive consumer loyalty, here are 6 universal drivers of brand love:

  • Build trust through ad personalization.
  • Elevate the buying experience through immersive shopping.
  • Respect the consumer’s experience and time.
  • Set trends through fresh and reinvented offerings.
  • Share values through educational content.
  • Surprise customers with the best quality services.

The main key beyond brand love is going over the customer’s expectations by being proactive in campaigns and customer service. Apart from promoting new products and services, it is important to provide customers with purchase updates and online channels to instantly connect with brands and businesses. 

Integration of Conversational Commerce and Payment System Becomes a Necessity

As modern consumers take more shopping online, their demands get bigger and smarter. They demand that social media platforms give them a better buying experience. These include 24/7 customer support and direct payment systems without having to leave the network. To answer such rising demands, Facebook enabled messaging APIs on Instagram Direct, Messenger, and WhatsApp. Such technology allows the use of chatbots to provide human-like responses to customer queries. As a result, around 53% of Hong Kong and 58% of Taiwanese online shoppers have completed a purchase because of conversational commerce. To resolve the issue of cart abandonment, Facebook Pay offers a seamless payment system among its users. They no longer have to leave the Facebook app to complete a purchase. With a pre-populating but secured payment process, online shoppers can use their cards to make a direct payment via Facebook Pay. 

Live Media Consumption Becomes a Trend on Shoppertainment

New digital formats allow brands and businesses to better connect with their audiences. A rising trend among social media platforms is shoppertainment. It is a strategy of doing a live broadcast to initiate live shopping. Around 64% of Hongkongers engage in Facebook live videos once a week, while 78% of Taiwanese watch eCommerce live broadcasts on Facebook with 46% making an online purchase.

Spending More Time on the Internet Makes Shopping Less Deliberate and Planned

A social media agency Hong Kong noted an increased time spent online by Hong Kongers and Taiwanese since 2020. Today’s global average of time spent on the Internet is 7 hours. As people spend more time finding people and products online, 9 out of 10 social media users took action to deepen their engagement with a brand. Comments, likes, hearts, and shares are common ways on how brands and businesses measure ads performances on Facebook. A video marketing agency Hong Kong reports that 63.5% of online shoppers in Hong Kong discover new products and services after watching a video on Facebook. In Taiwan, 47% use the king of social media to search for brands, while 87% of global consumers took action after seeing product info on Instagram. The actions include following a brand and making an online purchase.

Reference: 

https://www.facebook.com/business/news/online-shopping-is-evolving-beyond-missions-towards-spontaneous-triggers

https://www.facebook.com/business/news/address-decision-paralysis-and-poorer-shopping-experiences-to-stand-out-in-the-endless-aisle

https://www.facebook.com/business/news/delight-shoppers-with-a-personal-touch-to-stand-out-at-purchase-as-seamlessness-becomes-table-stakes

https://www.facebook.com/business/news/brand-loyalty-is-no-longer-stable-but-an-ongoing-conversation#

Social Media Marketing

Smart Tips to Supercharge Social Media Marketing

The Internet has greatly changed the world today. Out of more than 7 billion people in the world, 4.33 billion are social media users. This is why brands and marketers always incorporate their digital marketing strategies with social media marketing. Social media marketing means creating social media pages to connect and engage with social media communities. Today, the best social media platforms for marketing are:

  • Facebook with 2.7 billion monthly active users
  • Instagram with 1.16 billion monthly active users
  • TikTok with 689 million monthly active users
  • Pinterest with 442 million monthly active users
  • Reddit with 430 million monthly active users
  • Twitter with 353 million monthly active users
  • LinkedIn with 350 million monthly active users
  • Snapchat with 238 million monthly active users

 If you are considering a social attack within these platforms, here are some smart tips to supercharge social media marketing. 

Apply Social Listening

Social listening for a digital marketing speaker Hong Kong means identifying potential growths and opportunities among brands. It is the process of tracking comments and mentions about a brand, its competitors, products, and services. By understanding the what, when, where, and why of these data, brands can turn their social media posts into a profit inside and out. Social listening is a continuous process of connecting and engaging with your audiences and followers. Brands should focus on knowing what their audiences desire, need, or want. Here are some ways to use social listening in supercharging your social media marketing:

  • Conduct audience surveys to learn their pain points. 
  • Participate in industry forums to be aware of the trends. 
  • Respond to customer comments and mentions.
  • Use a feedback tool to encourage feedback collection on your social media pages.

Build Communities Within Social Media

The smartest tip we can give brands to supercharge social media marketing is to build communities. Algorithms and analytics among social media platforms constantly change. But if a brand builds a community, the control remains the same. Facebook Group is a perfect way to build a community of followers. They can grow a business in a non-salesy way and increase website traffic through authentic connections. Interact in Twitter chats and retweet relevant content. Craft pin-worthy graphics to inspire others on Pinterest. Reach out to your LinkedIn network through content marketing and direct messaging. The key to building a social media community is continuously connecting to your audiences.

Craft Engaging Contests on Your Social Media Pages

One of the most alluring tactics to supercharge social media marketing is to craft engaging contests. Contests hit 3 birds in 1 stone – awareness, engagement, and reach. The first goal of a social media contest is to increase brand awareness by encouraging sharing of branded content. The second goal is increasing engagement through user participation. Lastly, the third goal is boosting reach through exposure in different social media accounts. There are a variety of social media tools brands can use to run a contest. Among the most popular today are: 

  • Gleam
  • Outgrow
  • Shortstack
  • SweepWidget
  • Vyper

Follow the Rule of Thirds

Social media marketing is more than just promoting your content. Every piece should be carefully thought-out. Following the rule of thirds can supercharge a social media marketing strategy. This means:

  • 1/3 creation to promote a brand and drive traffic
  • 1/3 of curation to network with industry or niche
  • 1/3 of conversation to build communities

Based on the rule of thirds, a social media agency Hong Kong posts different types of social media content. These include blog posts, infographics, images, and videos. Content marketing is one great way to craft compelling social media content. With the rule of thirds, brands do not need to be salesy. They should educate the audience first to turn them into customers.

Harness the Power of Videos

A video marketing agency Hong Kong highlights the importance of harnessing the power of video to supercharge your social media marketing. Today 66% of online shoppers prefer watching videos to know more about a product or service. Short-form videos are on the rise. Facebook Stories, Instagram Reels, Snapchat Spotlights, TikTok clips, and YouTube Shorts are the latest examples of these short video clips today. Facebook Live is also raging at the moment. Here, brands can quickly connect to the viewers by answering their queries in real-time. Live videos get 6x more engagement than recorded ones. What makes Facebook Live unique is the ability to repurpose it. By saving recorded live videos, the video can be shared and re-shared among Facebook Groups. 

The Bottom Line

Supercharging your social media marketing means hard work. Brands should take the above smart tips seriously. A winning strategy means 

  • Applying social listening.
  • Building social media communities.
  • Crafting engaging contests.
  • Following the rule of thirds.
  • Harnessing the power of videos.

All these 5 tips evolve around continuous connection and engagement with your audiences. 

Reference: https://bloggingwizard.com/social-media-marketing-tips/

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