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Tips to Increase Social Media Engagement

Tips to Increase Social Media Engagement

After the Internet boomed, social media followed. According to a digital marketing speaker Hong Kong, when social media strategy has been properly used, it can mean a big success in the online world. A successful social media strategy, as a social media agency Hong Kong says, relies on social engagements. A video marketing agency Hong Kong defines it as a simple comment, download, like, or share. Below, we’ve got some tips to increase social media engagement.

Ask For Feedback

Good publicity can build a buzz around a brand or business. Bad publicity can help a brand or business make room for improvements. Any which way, encourage Facebook, Instagram, Google, etc., reviews. Do not be afraid to ask because it is the best way to find out how the audiences perceive a brand or business.

Create a Strategy

Planning is an important part of social media marketing. Brands and businesses can increase social media engagement by creating content and posts in advance. They can experiment with new content ideas and play around with them to test if they can drive impact.

Create Competitions and Rewards

People love competitions and rewards. It makes them feel energized and excited. That is why creating competitions and rewards can increase social engagement. Brands and businesses should, from time to time, share giveaways or premium content. Running a game on a social media page can also stir the participation of competitive followers.

Define Your Brand

Defining a brand means adopting a consistent scheme in your visuals. Using the same color and design can boost brad’s recognition and engagement. At the same time, focusing on content relevant to your niche creates a sense of authority and reputation in a given industry. Better yet, proofread all content before publishing. Little grammar mistakes can create a negative brand definition. In other words, show the brand or business as the best.

Go Live

Nowadays, live videos are the best way to connect with audiences who prefer real-time engagement. A live stream is a great way to increase engagement by providing real-time support to viewers. During a live shopping event, it cannot only boost engagement but sales, too.

Join Conversations

Social media is not a one-way road. Brands and businesses need to nurture their audiences through constant communication. Joining a conversation is one way to boost engagement. By directly conversing with the community, you can encourage them to go through your social media pages. Make time to engage. Interact with them through hot topics and industry trends.

Post High-Quality Content

If you want to boost social media engagement, make sure that you are posting high-quality content. Aim for something original, relevant, and shareable with your audiences. The key is to give them something of value to keep a high record of engagement.

Reach Out to Your Community

Growth does not come from stagnation. Brands and businesses need to keep moving up. They can do it by reaching out to the social media community. Engage in viral conversation, and do not be afraid to share your point of view. If possible, offer what solutions you have to a pain point or problem within a conversation.

Tailor Unique Content Per Platform

Every social media platform is unique. Brands and businesses should still make the most out of every post. To do so, tailoring unique content per social media platform is another great way to boost social media engagement. Based on the performance report of your ads, you can discover what type of content works for every social media platform.

Visuals are Vital

Posts with images and videos perform better than those posted without them. Social media users prefer visuals because they are faster to process in the brain. Thus, it is best to keep and increase social engagement using high-quality clips and images.

Reference: https://blog.red-website-design.co.uk/2022/05/16/ways-increase-social-media-engagement/

What to Expect After Elon Musk Takeover Twitter

What to Expect After Elon Musk’s Twitter Takeover

In their latest performance update, Twitter gained 12 million users. But a social media agency Hong Kong highlights that the platform’s subscription revenue dropped down to $94 million. It was a 31% YOT decline. For a digital marketing speaker Hong Kong, such a number shows that Twitter needs a major revamp. Even if the platform strengthened its video ads and campaigns, a video marketing agency Hong Kong noted that there is still a lot of work to be done.

The world was shocked that in a matter of less than one month, Elon Musk acquired Twitter. First, he became the largest Twitter stakeholder by buying 9.8% of shares last 5th of April. He was even offered a board seat but did not accept it. After a week, he made an offer to buy Twitter, Inc. It was then accepted by Twitter 3 days after the offer. So, what can we expect after Elon Musk’s takeover of Twitter?

WHO IS ELON MUSK?

One of the greatest innovation entrepreneurs of the 21st century is Elon Musk. He is a co-founder of PayPal, a financial technology company in the United States. He is also a co-founder and the CEO of Tesla, a global manufacturer of electric cars. In 2002, Elon Musk is on the brim of bankruptcy when he founded Space X. But NASA founded the project with $2.9 billion. It was an advanced space exploration targeting to provide space flights. Just recently, a Space X rocket ship carried a crew of four astronauts for a 10-day mission into space.

Elon Musk is also famous for being an extremist on social media, especially on his Twitter account. He openly criticized the US government’s lockdown restrictions during the COVID-19 outbreak. His tweet “FREE AMERICA NOW” stirred conversations on the legality of lockdown as an infringement of people’s freedom. After Donald Trump was banned from Twitter last year, Elon Musk started attacking Twitter for the censorship of free speech. The attack continued until he became the largest stakeholder on the platform. Then, the big surprise happened! Elon Musk is now the owner of Twitter.

WHAT TO EXPECT AFTER ELON MUSK TAKEOVER OF TWITTER?

On the last 25th of April, Twitter accepted the richest person in the world’s offer to buy out the company for $44 billion. Twitter will then become a private company. It means that the platform will have less financial and operational transparency. Twitter’s landscape could dramatically change as Musk suggested major changes for the social media platform.

Impact on Investors and Shareholders

Once Elon Musk’s acquisition of Twitter closes, its investors and shareholders will receive an influx of cash as their individual shares will be paid $54.20 each. Investors who do not have Twitter stocks, especially on other social media companies like Meta, the parent company of Facebook, Instagram, Messenger, and WhatsApp, will experience a rippling effect. The influence and power of Elon Musk can pressure these companies to perform better as the competition level up.

Impact on Twitter Users

Expect that Twitter, being influential in public discourse, will get stronger. As an advocate of free speech, he plans to open-source Twitter’s algorithm to make it more authentic and trusted by the public. The platform may also enact a variety of changes. These include the edit button, where Twitter users can go back and change the tweet that they have already posted. It is also possible that users may need to submit extra information to be allowed on the platform.

For now, it is difficult to say what will possibly happen to Twitter. But one thing is clear! Everybody is hoping for the better as Elon Musk takeover Twitter.

Reference: https://edition.cnn.com/2022/04/26/tech/importance-of-musk-buying-twitter/index.html

Image Size

An Ultimate Image Size Guide for 2022 Social Media Posting

An image can make or break a social media post. As a digital marketing speaker Hong Kong notes, social media users encounter a lot of noise from 90% of brands and businesses in social media. Besides, the attention span of modern consumers gets shorter. So, an eye-catching photo can do the trick to attract them.

According to a social media agency Hong Kong, the size of social media images seems to constantly change. It is because social media platforms continuously update their technology. Even on YouTube, a

video marketing agency Hong Kong highlights the importance of uploading even the right size thumbnail images. Below is an ultimate guide for 2022 social media posting.

Facebook

The recommended size for a Facebook cover photo is 1200 x 629 pixels and 170 x 170 pixels for a Facebook profile image. A panorama or 360-degree image should be at 1080 x 1920 pixels. Facebook posts and timeline images look best at 1200 x 630 pixels.

For Facebook Ads, the recommended dimensions are as follows:

  • Feed ads, Instant Articles, Search Ads, and Sponsored Messages should be 1080 x 1080 pixels at a 1.91:1 to 1:1 aspect ratio.
  • Marketplace Ads and Right Column Ads should be 1080 x 1080 pixels at a 1:1 aspect ratio.
  • Messenger Inbox Ads should be 1080 x 1080 pixels at a 1:1 aspect ratio.
  • Messenger Stories Ads should be 1080 x 1080 pixels at a 9:16 aspect ratio.

Instagram

An Instagram profile picture displays as a circle even though it is uploaded in a square format. The recommended dimension of the photo is displayed at 110 x 100 pixels but they should be uploaded at 320 x 320 pixels. Instagram landscape feed photos are sized at 1080 x 566 pixels. Instagram portrait feed photos are sized at 1080 x 1350 pixels. Instagram square feed photos are sized at 1080 x 1080 pixels.

For Instagram ads, the width should be between 320 pixels and 1080 pixels. The best landscape image size for IG ads is 1080 x 566 pixels. The best square image size for IG ads is 1080 x 1080 pixels. For Carousels, a landscape image should be 1080 x 566 pixels, a portrait image should be 1080 x 1350 pixels, and a square image should be 1080 x 1080 pixels. The best image size for Instagram Stories and Stories Ads is 1080 x 1920 pixels. The size of IG thumbnails displays at 161 x 161 pixels but they should be uploaded with a size of at least 1080 pixels wide.

LinkedIn

The recommended size for a LinkedIn profile cover image is 1584 x 396 pixels and 400 x 400 pixels for the profile photo. You adjust or crop the photos after uploading. LinkedIn blog posts and update images display best at 1200 x 627 pixels. LinkedIn Stories should have a 1080 x 1920 pixels resolution at a 9:16 aspect ratio.

The company logo of LinkedIn Pages should be 300 x 300 pixels. The recommended size for a Page cover photo is 1128 x 191 pixels. Square logos should be at least 60 x 60 pixels. For the main image of a life tab, the size should be 1128 x 376 pixels. For the company photos of a life tab, the size should be 900 x 600 pixels. For the custom module images of a life tab, the size should be 502 x 282 pixels.

The following are the recommended dimension for LinkedIn Ads:

  • Company Logo and Spotlight Ads logo should be 100 x 100 pixels.
  • Sponsored Content image size should be 1200 x 627 pixels at a 1.91:1 aspect ratio.
  • Sponsored Carousel images should be 1080 x 1080 pixels at a 1:1 aspect ratio.
  • Spotlight Ads images should be 300 x 250 pixels.

Twitter

The recommended dimension for a Twitter profile picture is 400 x 400 pixels. But users can upload a minimum size of 200 x 200 pixels. A Twitter card image should be at 120 x 120 pixels. Fleets should be at 1080 to 1920 pixels. Header images should be at 1500 x 500 pixels. The recommended size for in-stream photos is 1600 x 1900 pixels. But users can upload a minimum size of 600 x 335 pixels.

For Twitter Ads, the recommended size for app card images, carousel, and website card is 800 x 418 pixels for a 1.91:1 aspect ratio and 800 x 800 pixels for a 1:1 aspect ratio. Conversation and direct message cards should be at 800 x 800 pixels for a 1:1 aspect ratio. While single & multi-image tweets must be 600 x 335 pixels.

YouTube

The recommended banner images for a YouTube channel are at least 2048 x 1152 pixels. For a YouTube profile photo, it should be 800 x 800 pixels. YouTube thumbnail and video images should be 1280 x 720 pixels.

Reference: https://blog.red-website-design.co.uk/2022/01/18/social-media-image-sizes-2022/

Social Media Giants of 2021

Social Media Giants of 2021

Today, around 9 out of 10 users of the Internet use social media. That equates to 4.55 billion people. The current global population stands at around 7.9 billion. As such, social media dominates 57.6 percent of all people in the world. Below, let us have a basic look at the social media giants of 2021.

A digital marketing speaker Hong Kong highlights that technology largely contributed to the social media boom. Many social media users go to these platforms to connect to family, friends, and the world. Various applications allow them to earn money or find a career. They were also adopted by brands and businesses to promote products and services. For a social media agency Hong Kong, social media is powerful because of its ability to connect and share information with anyone on Earth.

THE MOST POPULAR SOCIAL MEDIA GIANTS

video marketing agency Hong Kong has noted that an average person spends around 2.5 hours browsing social media daily. Here is a list of the most popular social media networks they use:

  • Facebook with 2.910 billion monthly active users (MAU)
  • YouTube with 2.291 billion MAU
  • WhatsApp with 2 billion MAU
  • Messenger with 1.3 billion MAU
  • Instagram with 1.287 billion MAU
  • WeChat with 1.225 billion MAU
  • Kuaishou with 1 billion MAU
  • TikTok with 1 billion MAU
  • Telegram with 600 million MAU
  • Qzone with 600 million MAU

Based on its current standing, Facebook still holds the title of “king of social media.” Its biggest user base comes from India, with 350 million members. The United States ranks next at 193.9 million members. While Indonesia ranks third at 142.5 million users.

Meta is the parent company of Facebook, Instagram, Messenger, and WhatsApp. Tencent owns WeChat and Qzone. Alphabet owns YouTube. Bytedance own TikTok. Kuaishou stands on its own corporation. These companies form the “Billion Users Club.”

THE BILLION USERS CLUB

Meta

The Facebook Company rebranded its name into “Meta” last October 2021. It was announced during Facebook Connect 2021. Mark Zuckerberg, the founder of Facebook, formed the network in 2004 as a college website. Little did he know that it will become a multinational technology today. 

Facebook acquired Instagram in 2012. Instagram was launched in October 2010 as a photo-sharing app by Kevin Systrom and Mike Krieger. Its story was like a fairy tale in Silicon Valley because the company gain momentum a few months after it was launched. Instagram racked up to 25,000 additional users daily in its first year.

Messenger was an instant messaging platform launched by Facebook in 2011. It is a stand-alone messaging app that replaced Facebook chat. This means that anybody can have a Messenger account even without a Facebook account. Through Messenger, people can send images, files, texts, and videos to other users. Messenger users can also make video and voice calls.

No ads, no games, no gimmicks! That is the value proposition of WhatsApp when Brian Acton and Jan Koum founded WhatsApp in 2009. The main purpose of the app is to show the statuses of users – whether they are currently online or not. WhatsApp paved the way for many successful entrepreneurs’ journeys. That is why Facebook bought it in 2014. 

As a social media giant, Meta’s combined MAU is 7.5 billion.

Tencent

Tencent is one of the social media giants of 2021 without any advertising needs. But it sits as a goldmine in marketing. It was founded Ma Huateng (better known as Pony Ma) together with four friends in 1998. It landed on the Hong Kong Stock Exchange three years later.

 In 2005, Tencent launched its multimedia social network called Qzone. Qzone became the largest social media network in China. Tencent launched WeChat in 2011, capitalizing on the growth of Qzone. It became a central part of modern Chinese life, catering to game centers, office chats, and payment services. 

As a social media giant, Tencent’s combined MAU is 2.4 billion.

Alphabet

Alphabet is Google’s parent company, owning both Google and YouTube. As we all know, Google is the world’s largest search engine. It is the target of every brand and business to rank on Google. Google reinvented the way people access information. Initially known as “Backrub” in 1996, Larry Page and Sergey Brin launched Google in 1998.

Alphabet acquired YouTube in 2006, a year after Chad Hurley, Jawed Karim, and Steve Chen founded it. They have the idea of allowing ordinary people to share home videos. YouTube attracted 30,000 visitors and served more than 2 million views daily during its launch. That is why Google saw its potential to become the largest video-sharing network.

As a social media giant, Alphabet’s combined MAU is 2.3 billion.

ByteDance

Bytedance is a Chinese multinational technology company founded by Liang Rubo, Zhang Yiming, and a team of others in 2012. Its first app focuses on humorous memes and videos – Neihn Duanzi. Its second app was the news platform Toutiao, which became its core product. ByteDance launched Douyin in 2016. This became the revolutionary TikTok, an app for sharing 15-seconds music clips on mobile devices.

As a social media giant, Bytedance’s combined MAU is 1.6 billion.

Kuaishou

Kuaishou was a Chinese video-sharing mobile app founded by Cheng Yixiao and Su Hua in 2011. Being a short-video platform, its core mission is to embrace all lifestyles. That is why the app is relatively more popular among older generations.

As a social media giant, Kuaishou’s MAU is 1 billion.

Reference: https://www.visualcapitalist.com/ranked-social-networks-worldwide-by-users/

The Right Number of Hashtags You Should Use

The Right Number of Hashtags You Should Use on Instagram

Sticky post

Do you know that a hashtag can make or break your Instagram strategy? Being able to use them correctly can expand your reach to larger audiences. But using them improperly can make your IG posts appear spammy. So, what is the right number of hashtags you should use on Instagram? Let’s find out!

First, what are hashtags?

A social media agency Hong Kong defines hashtags as a word or phrase preceded by a hash or pound sign. On Instagram, they are a combination of letters, numbers, and emojis that is used to categorize the content. Instagram hashtags are clickable. A page showing all posts using a similar hashtag will appear after clicking them. As such, it boosts the discovery of content. 

Instagram hashtags are important to get more reach among the Instagram audience, as a digital marketing speaker Hong Kong has highlighted. If you use hashtags, the content will appear on the page for a specific hashtag. It will also show relevant stories hashtags if you use them on IG Stories. If an Instagrammer is following a specific hashtag, they can also view your content on their hashtag feeds. For brands who want to build Instagram communities, using branded hashtags is an effective strategy. 

How do Instagram hashtags work?

According to a video marketing agency Hong Kong, an Instagram hashtag is the simplest way to categorize and label IG content. They can help searchers find specific Instagram content. They can also help accounts serve a post to relevant users. 

Hashtags fuel search results on the Instagram Explore tab. They are also used as a reference on the Instagram algorithm. In its simplest function, Instagram will suggest the content to users with a high interest in a specific hashtag.

Today, Instagram now allows semantic keyword searches. This opens up a new world of opportunities for Instagram content to get discovered via hashtags. When paired with a strong content strategy, hashtags can yield impressive Instagram conversions. 

What is the right number of hashtags you should use on Instagram?

Instagram allows up to 30 hashtags for every content you upload on your account or page. So, it might be tempting to overboard IG content with a lot of hashtags. This is because most people think that the more hashtag you have, the merrier it is to boost discoverability in different categories, niches, and topics. 

Even though Instagram allows the use of 30 hashtags per post, never overboard on hashtags! It is better to spend tons of research to find a handful of specific hashtags relevant to your niche. That is instead of stockpiling a ton of irrelevant hashtags in an IG post. 

Tossing 30 hashtags on a post does not yield better results among brands and businesses on Instagram. It gets to overkill the post pretty quickly. Instagrammers may find your content spammy. Instagram may also punish you for certain policy violations. The best way is to use hashtags by focusing on the goals of brands and businesses. Invest your valuable marketing time by being a lot pickier in their hashtag game. 

When Instagram launched its digital magazine last April, it featured an FAQ corner via “Ask Elisa.” On the said feature, an alleged Instagram study, using 8 to 15 hashtags per post will give the algorithm a more focused identity for a brand or business. While using up to 30 hashtags will just confuse the Instagram algorithm. This was further supported by recent research and studies showing that the optimal number of effective hashtags per post is around 11. 

Recently, Instagram’s @creators account, posted that using 3-5 hashtags can allow more content discovery than using more numbers of hashtags. This means thinking of hashtags as more of a tool to define the context of your post and support topic research for specific people interested in it. 

THE BOTTOM LINE

Instagram hashtags should never be considered as a source of instant engagement and reach. It is a long game strategy among brands and businesses. The key to successful hashtagging on Instagram is to identify your account or page plus its niche so that the algorithm will know which audiences they can show your content to.

Reference: https://later.com/blog/how-many-hashtags-on-instagram

Hashtags

How to Use Hashtags Effectively

Ever wonder how hashtags started? Do you know its original name?

In 2007, Biz Stone, a co-founder of Twitter was fixing a tech issue. His friend Chris Messina, walked in and suggested using a hashtag to solve the issue. Thus, the first Twitter hashtag, #barcamp, was used in a tweet. It was initially called “Octhotorpe.” But in 2014, the Oxford dictionary officially included the word hashtag.

A digital marketing speaker Hong Kong notes that tweets with hashtags can increase engagement by 100%. Furthermore, a social media agency Hong Kong highlights the following statistics about the impact of hashtags on top social platforms. 

  • On Facebook, hashtags are very useful to position a public campaign. Relevant hashtags allow the discovery of a brand or business. Posts with only 1 hashtag get the highest engagement at 593. While posts with more than 10 hashtags only received 188 engagements.
  • On Instagram, 7 out of 10 hashtags are branded. IG posts with at least 1 hashtag receive 29% more engagement while IG posts will 11+ hashtags receive 79% more engagement. 
  • On Twitter, general hashtags like #food, #fashion, #style, #travel, etc. rank well. Around 125 million hashtags are used daily that increase rand engagement by 50%.
  • Even on Google descriptive hashtags have significantly helped in SEO.

Below, let us explore how to use hashtags effectively.

Why Use Hashtags?

  • Hashtags are used by social media platforms to categorize the content. It gives brands and businesses the chance to be discovered among newsfeeds.
  • Hashtags help you reach your target audiences. A distinctive hashtag simplifies the users’ search in finding the right brand, product, or service. As they are easy to use, they will help you reach more people.
  • Hashtags increase the visibility of content. It allows the discovery of a social media account and boosts brand awareness.

Selecting the Right Hashtag

  • Find an ACTIVE hashtag currently used by most industries and people.
  • Use a NICHE hashtag related to your line of business.
  • Use hashtags RELEVANT to the content you shared.
  • A MIXED of popular and small niche hashtags can make you stand out. 

It would be smart for brands and businesses to create multiple lists of hashtags that they could use for each social media platform. Moreover, it is best to note when each is appropriate to use them.

What Makes a Good Hashtag?

Hashtags can be used to identify a brand, message, niche, product, service, or topic. To connect with your target audiences, a good hashtag should be industry-related. Using more specific hashtags gives brands and businesses a better chance to grow their audience. 

The best practice in creating a good hashtag is to experiment. Use both general and specific hashtags. Be consistent in their social media usage to find out which works and which doesn’t work. If t is not catching, or if your audiences are not receptive to it, have the patience to use it for a month and that’s it. Sometimes, it may take time for a good hashtag to catch up. Remember, the consistency of using it is the key.

A good hashtag is not overly used. Albeit, using too many hashtags in a post can only confuse your audience. It will make a brand or business appear uncluttered or unprofessional. One to three hashtags in a post will do. 

What’s most important is to check your analytics. By knowing what works and what doesn’t work, you can create a better hashtag that your audience engages in. 

Other Uses of Hashtags

Use a hashtag to get pertinent information right at your fingertips. Through hashtag searches, you will spend less time finding information.

Including hashtags can be a great way to boost the following:

  • Achievement
  • Asking Questions
  • Celebratory/ Congratulatory Tweets
  • Digital Announcements 
  • Digital Publications
  • Event Images
  • Event Information 
  • Group Favorites, Replies, and Retweets 
  • Marketing Industry Topics
  • Media Kits 
  • Personal Thoughts
  • Special Offers
  • Tradeshow
  • Trending Events
  • Trending Industry Articles
  • Trending Topics 
  • Updates

A video marketing agency Hong Kong also notes that hashtags are a great way to boost the discovery of video content. Hashtags on YouTube assist in categorizing and classifying video content. You can use them above the title, within a video title, or in the video description section. They can help marketing videos appear on related searches. 

Reference: 

https://www.socialmediatoday.com/news/a-quick-guide-to-effective-hashtag-use-infographic/609191/

Social Media Management

The Do’s and Don’ts of Social Media Management

Social media has largely influenced the buying decisions of many people. More than 54% of social media users are searching for products and services online. Social media also drive 71% of online shoppers to make a purchase. 71% of those who had a positive experience with a brand are likely to recommend it to family and friends. 

According to a social media agency Hong Kong, social media networks are the perfect opportunities for brands and businesses to connect with their target audiences. It is a place for advertising and content marketing. So, every marketer should be familiar with the dos and don’ts of social media management. They serve as a guide on making a brand, product, or service a superstar. Let’s have a peek!

WHAT IS SOCIAL MEDIA MANAGEMENT?

A digital marketing speaker Hong Kong defines social media management as creating and implementing strategies and tactics to connect and engage with your target audiences online. It offers a lot of benefits once executed properly. These include:

  • Boosting brand awareness
  • Expanding customer reach
  • Improving the customer experience
  • Uplifting a brand reputation

With 4.48 billion global social media users, a social media manager needs to keep an eye on content trends to evolve a brand’s style as needed. 

A social media manager typically creates and posts social media content. He or she communicates strategically with customers, followers, and users. It is also the responsibility of a social media manager to conduct analyses and produce reports about current topics and trends. So, he or she should be community-oriented, creative, data-driven, and organize. For smoother social media management, here are some Do’s and Don’ts that one should always remember.

THE DO’S AND DON’TS OF SOCIAL MEDIA MANAGEMENT

DO’S

  • Be active on social media sites where your target audience spends more time. There is no definite rule on what social media platform that a brand or business should use. So, the safest way is to be active on sites where your target audiences spend more time. Millions of brands and businesses use Facebook to connect with their audiences and share news & updates. The king of social media is an excellent way to build a nurtured community of captive audiences. A video marketing agency highlights that Instagram is a perfect site for brands that engage more in visuals. It is also a haven for most millennials. When it comes to video ads, YouTube has the highest conversion rates. While LinkedIn excels more on B2B marketing.
  • Optimize your social media pages or profiles. To make the buying experience easier, brands and businesses should optimize their social media pages or profiles. Complete contact details like the address, email, and phone number give customers different options on how to connect with a brand or business. Knowing your operation days and hours puts proper expectations among customers. Better yet, a social media page that allows direct cart checkout or leads one to the product page can boost conversion and sales.
  • Share content in a variety of formats. Social media management means continuously updating your social media pages to make a brand or business visible to its target audiences. Post content that is interesting and valuable to your target audience. Do this by sharing them in a variety of content formats. 
  • Track the results of your social media ads and campaigns. It is also important to measure and track the results of your ads and campaigns. These insights can help you determine which work and which don’t work. As such, they can be a guide for your future social media approach. 

DON’TS

  • Don’t forget to update your social media pages. As mentioned, the key to success in social media is continuous posting. If you forget to update your social media pages, they will end being forgotten by your target audiences. 
  • Don’t beg for likes, follows, or shares. A social media manager has to be creative enough to know what content resonates with their followers and prospects. Don’t beg for likes, follows, and shares. Instead, be witty enough to publish content that gets more engagement. This also means not to be too salesy or spammy and avoid over-promoting your content.
  • Don’t share the same content every day. There are tons of social media content posted daily. So, your social media page should not be boring by posting the same type of content daily. Experiment with different formats and discover what resonates well with your audiences. Better yet, create a social media calendar to organize varied content.
  • Don’t get into a war of words with your social media followers. Addressing bad reviews and criticism is a part of social media management. Never get into a war of words with your social media followers. It can only ruin a brand’s reputation. Instead, treat these negative reactions as an opportunity to correct anything missing or wrong with your strategy. 

Reference: https://www.meltwater.com/en/blog/social-media-management

Automation

How Small Businesses Approach Automation

In this world of digital transformation, automation becomes an essential part of the business workflow. It drives growth by boosting accuracy, efficiency, and productivity. A digital marketing speaker Hong Kong notes that around 45% of work activities can be automated through existing advancements in technology. Businesses can cut back errors, lower processing costs, and reduce repetitive tasks by using automated tools. Below, let us discuss how small businesses approach automation.

SOME KEY AUTOMATION STATISTICS FOR BUSINESSES

Here are some key automation statistics for businesses according to a social media agency Hong Kong

Many brands ad businesses are now using automation software to lighten the burden of repetitive tasks. As they shift to remote work setup, 80% of organizations expanded the use of automation. More than 50% agree that business process automation (BPA) cuts back human error in the workflow. Around 78% believe that it lowers processing costs as it increases productivity. And 85% notes that it gives their employees more time to focus on their goals as automation tools reduce repetitive tasks. 

Artificial Intelligence (AI) and Machine Learning (ML) both transform social media marketing strategies for the better. AI tools help create social media ads and posts faster. Recently, video marketing agency Hong Kong highlights a new Instagram feature under testing called Montage. It allows converting Instagram Stories into Reels. It also makes it easier for marketers to compose video ads directly on Instagram.

Machine learning has also been powering up business analytics and insights among social media platforms. From 3rd party data, it now focuses on 1st party user data after Apple implemented the IDFA. As such, big data has driven growth to 95% of businesses. 

Around three-quarters of businesses use marketing automation software. Today, more than 83% of marketers use automation when posting on social media. There are also 300,000 active Facebook chatbots at the moment, handling 68.9% of conversations from start to end. With 67% of global consumers having experience with a chatbot, 87.2% favor the positive experience of getting a quick answer to their queries. 

HOW SMALL BUSINESSES APPROACH AUTOMATION

More and more automation software and tools have taken place in a range of different functions daily. Here’s how small businesses approach automation.

  • Most commonly automated functions. Email marketing tops the list of most commonly automated functions, with 47% of small businesses adopting it. Social media marketing ranks 2nd at 37%, and payrolling ranks 3rd at 31%. Data analysis and social media management rank 4th and 5th, respectively. In the near future, 67% of small businesses plan to automate more business functions.
  • Top business functions needing human interaction. There are top business functions that still need human interaction. They are the main reason why businesses do not apply or resist full automation in these workflows. These are customer service, customer management, human resources, payroll, and project management. Among the top drivers of such a decision is the lack of interest in technology and the cost of the automation software or tool.
  • Benefits of automation among small businesses. More than 69% of small businesses reported productivity as one of the top benefits of automation. Around 38% positively showed an impact on customer satisfaction. While 34% highlighted profit increase. Automation also reduces business costs among 31% of small businesses and boost employee satisfaction by 25%. Only 6% of small businesses reported that automation does not yield any impact on their end. 
  • Drawbacks of automation among small businesses. Automation also has some drawbacks among small businesses. More than 29% of small businesses find it hard to adapt to automation, resulting in the need for technical support. Around 27% reported the challenge of integrating automation with their business systems. 27% of employees also resisted automation because they did not function the way they are advertised. They are also oftentimes difficult to understand. 
  • How do small businesses value automation? Around 75% of small businesses reported a positive impact of automation on their revenues. 53% of small businesses agreed that automation software and tools are well-worth what they paid for. 11% said that they are less expensive than their worth. 6% even said that they are much less expensive than their worth.

THE BOTTOM LINE

In general, a majority of small businesses favored automation. They describe the value of such software and tools as equal or greater to their investment costs. So, they ultimately find automation worth both as a marketing and workflow approach. It means that small businesses can integrate automation to drive efficiency and productivity. Small businesses should also keep an eye on the latest automation tools. It is because technology continuously provides wonders in mimicking the human touch. A small business approach to automation should focus on making things easier and faster. But still, automation software and tools should never forget the importance of a human being that powers them.

Reference: https://www.skynova.com/blog/automation-in-small-business

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