An image can make or break a social media post. As a digital marketing speaker Hong Kong notes, social media users encounter a lot of noise from 90% of brands and businesses in social media. Besides, the attention span of modern consumers gets shorter. So, an eye-catching photo can do the trick to attract them.
According to a social media agency Hong Kong, the size of social media images seems to constantly change. It is because social media platforms continuously update their technology. Even on YouTube, a
video marketing agency Hong Kong highlights the importance of uploading even the right size thumbnail images. Below is an ultimate guide for 2022 social media posting.
The recommended size for a Facebook cover photo is 1200 x 629 pixels and 170 x 170 pixels for a Facebook profile image. A panorama or 360-degree image should be at 1080 x 1920 pixels. Facebook posts and timeline images look best at 1200 x 630 pixels.
For Facebook Ads, the recommended dimensions are as follows:
- Feed ads, Instant Articles, Search Ads, and Sponsored Messages should be 1080 x 1080 pixels at a 1.91:1 to 1:1 aspect ratio.
- Marketplace Ads and Right Column Ads should be 1080 x 1080 pixels at a 1:1 aspect ratio.
- Messenger Inbox Ads should be 1080 x 1080 pixels at a 1:1 aspect ratio.
- Messenger Stories Ads should be 1080 x 1080 pixels at a 9:16 aspect ratio.
An Instagram profile picture displays as a circle even though it is uploaded in a square format. The recommended dimension of the photo is displayed at 110 x 100 pixels but they should be uploaded at 320 x 320 pixels. Instagram landscape feed photos are sized at 1080 x 566 pixels. Instagram portrait feed photos are sized at 1080 x 1350 pixels. Instagram square feed photos are sized at 1080 x 1080 pixels.
For Instagram ads, the width should be between 320 pixels and 1080 pixels. The best landscape image size for IG ads is 1080 x 566 pixels. The best square image size for IG ads is 1080 x 1080 pixels. For Carousels, a landscape image should be 1080 x 566 pixels, a portrait image should be 1080 x 1350 pixels, and a square image should be 1080 x 1080 pixels. The best image size for Instagram Stories and Stories Ads is 1080 x 1920 pixels. The size of IG thumbnails displays at 161 x 161 pixels but they should be uploaded with a size of at least 1080 pixels wide.
The recommended size for a LinkedIn profile cover image is 1584 x 396 pixels and 400 x 400 pixels for the profile photo. You adjust or crop the photos after uploading. LinkedIn blog posts and update images display best at 1200 x 627 pixels. LinkedIn Stories should have a 1080 x 1920 pixels resolution at a 9:16 aspect ratio.
The company logo of LinkedIn Pages should be 300 x 300 pixels. The recommended size for a Page cover photo is 1128 x 191 pixels. Square logos should be at least 60 x 60 pixels. For the main image of a life tab, the size should be 1128 x 376 pixels. For the company photos of a life tab, the size should be 900 x 600 pixels. For the custom module images of a life tab, the size should be 502 x 282 pixels.
The following are the recommended dimension for LinkedIn Ads:
- Company Logo and Spotlight Ads logo should be 100 x 100 pixels.
- Sponsored Content image size should be 1200 x 627 pixels at a 1.91:1 aspect ratio.
- Sponsored Carousel images should be 1080 x 1080 pixels at a 1:1 aspect ratio.
- Spotlight Ads images should be 300 x 250 pixels.
The recommended dimension for a Twitter profile picture is 400 x 400 pixels. But users can upload a minimum size of 200 x 200 pixels. A Twitter card image should be at 120 x 120 pixels. Fleets should be at 1080 to 1920 pixels. Header images should be at 1500 x 500 pixels. The recommended size for in-stream photos is 1600 x 1900 pixels. But users can upload a minimum size of 600 x 335 pixels.
For Twitter Ads, the recommended size for app card images, carousel, and website card is 800 x 418 pixels for a 1.91:1 aspect ratio and 800 x 800 pixels for a 1:1 aspect ratio. Conversation and direct message cards should be at 800 x 800 pixels for a 1:1 aspect ratio. While single & multi-image tweets must be 600 x 335 pixels.
The recommended banner images for a YouTube channel are at least 2048 x 1152 pixels. For a YouTube profile photo, it should be 800 x 800 pixels. YouTube thumbnail and video images should be 1280 x 720 pixels.