Month: December 2021

Social Media Giants of 2021

Social Media Giants of 2021

Today, around 9 out of 10 users of the Internet use social media. That equates to 4.55 billion people. The current global population stands at around 7.9 billion. As such, social media dominates 57.6 percent of all people in the world. Below, let us have a basic look at the social media giants of 2021.

A digital marketing speaker Hong Kong highlights that technology largely contributed to the social media boom. Many social media users go to these platforms to connect to family, friends, and the world. Various applications allow them to earn money or find a career. They were also adopted by brands and businesses to promote products and services. For a social media agency Hong Kong, social media is powerful because of its ability to connect and share information with anyone on Earth.

THE MOST POPULAR SOCIAL MEDIA GIANTS

video marketing agency Hong Kong has noted that an average person spends around 2.5 hours browsing social media daily. Here is a list of the most popular social media networks they use:

  • Facebook with 2.910 billion monthly active users (MAU)
  • YouTube with 2.291 billion MAU
  • WhatsApp with 2 billion MAU
  • Messenger with 1.3 billion MAU
  • Instagram with 1.287 billion MAU
  • WeChat with 1.225 billion MAU
  • Kuaishou with 1 billion MAU
  • TikTok with 1 billion MAU
  • Telegram with 600 million MAU
  • Qzone with 600 million MAU

Based on its current standing, Facebook still holds the title of “king of social media.” Its biggest user base comes from India, with 350 million members. The United States ranks next at 193.9 million members. While Indonesia ranks third at 142.5 million users.

Meta is the parent company of Facebook, Instagram, Messenger, and WhatsApp. Tencent owns WeChat and Qzone. Alphabet owns YouTube. Bytedance own TikTok. Kuaishou stands on its own corporation. These companies form the “Billion Users Club.”

THE BILLION USERS CLUB

Meta

The Facebook Company rebranded its name into “Meta” last October 2021. It was announced during Facebook Connect 2021. Mark Zuckerberg, the founder of Facebook, formed the network in 2004 as a college website. Little did he know that it will become a multinational technology today. 

Facebook acquired Instagram in 2012. Instagram was launched in October 2010 as a photo-sharing app by Kevin Systrom and Mike Krieger. Its story was like a fairy tale in Silicon Valley because the company gain momentum a few months after it was launched. Instagram racked up to 25,000 additional users daily in its first year.

Messenger was an instant messaging platform launched by Facebook in 2011. It is a stand-alone messaging app that replaced Facebook chat. This means that anybody can have a Messenger account even without a Facebook account. Through Messenger, people can send images, files, texts, and videos to other users. Messenger users can also make video and voice calls.

No ads, no games, no gimmicks! That is the value proposition of WhatsApp when Brian Acton and Jan Koum founded WhatsApp in 2009. The main purpose of the app is to show the statuses of users – whether they are currently online or not. WhatsApp paved the way for many successful entrepreneurs’ journeys. That is why Facebook bought it in 2014. 

As a social media giant, Meta’s combined MAU is 7.5 billion.

Tencent

Tencent is one of the social media giants of 2021 without any advertising needs. But it sits as a goldmine in marketing. It was founded Ma Huateng (better known as Pony Ma) together with four friends in 1998. It landed on the Hong Kong Stock Exchange three years later.

 In 2005, Tencent launched its multimedia social network called Qzone. Qzone became the largest social media network in China. Tencent launched WeChat in 2011, capitalizing on the growth of Qzone. It became a central part of modern Chinese life, catering to game centers, office chats, and payment services. 

As a social media giant, Tencent’s combined MAU is 2.4 billion.

Alphabet

Alphabet is Google’s parent company, owning both Google and YouTube. As we all know, Google is the world’s largest search engine. It is the target of every brand and business to rank on Google. Google reinvented the way people access information. Initially known as “Backrub” in 1996, Larry Page and Sergey Brin launched Google in 1998.

Alphabet acquired YouTube in 2006, a year after Chad Hurley, Jawed Karim, and Steve Chen founded it. They have the idea of allowing ordinary people to share home videos. YouTube attracted 30,000 visitors and served more than 2 million views daily during its launch. That is why Google saw its potential to become the largest video-sharing network.

As a social media giant, Alphabet’s combined MAU is 2.3 billion.

ByteDance

Bytedance is a Chinese multinational technology company founded by Liang Rubo, Zhang Yiming, and a team of others in 2012. Its first app focuses on humorous memes and videos – Neihn Duanzi. Its second app was the news platform Toutiao, which became its core product. ByteDance launched Douyin in 2016. This became the revolutionary TikTok, an app for sharing 15-seconds music clips on mobile devices.

As a social media giant, Bytedance’s combined MAU is 1.6 billion.

Kuaishou

Kuaishou was a Chinese video-sharing mobile app founded by Cheng Yixiao and Su Hua in 2011. Being a short-video platform, its core mission is to embrace all lifestyles. That is why the app is relatively more popular among older generations.

As a social media giant, Kuaishou’s MAU is 1 billion.

Reference: https://www.visualcapitalist.com/ranked-social-networks-worldwide-by-users/

The Right Number of Hashtags You Should Use

The Right Number of Hashtags You Should Use on Instagram

Sticky post

Do you know that a hashtag can make or break your Instagram strategy? Being able to use them correctly can expand your reach to larger audiences. But using them improperly can make your IG posts appear spammy. So, what is the right number of hashtags you should use on Instagram? Let’s find out!

First, what are hashtags?

A social media agency Hong Kong defines hashtags as a word or phrase preceded by a hash or pound sign. On Instagram, they are a combination of letters, numbers, and emojis that is used to categorize the content. Instagram hashtags are clickable. A page showing all posts using a similar hashtag will appear after clicking them. As such, it boosts the discovery of content. 

Instagram hashtags are important to get more reach among the Instagram audience, as a digital marketing speaker Hong Kong has highlighted. If you use hashtags, the content will appear on the page for a specific hashtag. It will also show relevant stories hashtags if you use them on IG Stories. If an Instagrammer is following a specific hashtag, they can also view your content on their hashtag feeds. For brands who want to build Instagram communities, using branded hashtags is an effective strategy. 

How do Instagram hashtags work?

According to a video marketing agency Hong Kong, an Instagram hashtag is the simplest way to categorize and label IG content. They can help searchers find specific Instagram content. They can also help accounts serve a post to relevant users. 

Hashtags fuel search results on the Instagram Explore tab. They are also used as a reference on the Instagram algorithm. In its simplest function, Instagram will suggest the content to users with a high interest in a specific hashtag.

Today, Instagram now allows semantic keyword searches. This opens up a new world of opportunities for Instagram content to get discovered via hashtags. When paired with a strong content strategy, hashtags can yield impressive Instagram conversions. 

What is the right number of hashtags you should use on Instagram?

Instagram allows up to 30 hashtags for every content you upload on your account or page. So, it might be tempting to overboard IG content with a lot of hashtags. This is because most people think that the more hashtag you have, the merrier it is to boost discoverability in different categories, niches, and topics. 

Even though Instagram allows the use of 30 hashtags per post, never overboard on hashtags! It is better to spend tons of research to find a handful of specific hashtags relevant to your niche. That is instead of stockpiling a ton of irrelevant hashtags in an IG post. 

Tossing 30 hashtags on a post does not yield better results among brands and businesses on Instagram. It gets to overkill the post pretty quickly. Instagrammers may find your content spammy. Instagram may also punish you for certain policy violations. The best way is to use hashtags by focusing on the goals of brands and businesses. Invest your valuable marketing time by being a lot pickier in their hashtag game. 

When Instagram launched its digital magazine last April, it featured an FAQ corner via “Ask Elisa.” On the said feature, an alleged Instagram study, using 8 to 15 hashtags per post will give the algorithm a more focused identity for a brand or business. While using up to 30 hashtags will just confuse the Instagram algorithm. This was further supported by recent research and studies showing that the optimal number of effective hashtags per post is around 11. 

Recently, Instagram’s @creators account, posted that using 3-5 hashtags can allow more content discovery than using more numbers of hashtags. This means thinking of hashtags as more of a tool to define the context of your post and support topic research for specific people interested in it. 

THE BOTTOM LINE

Instagram hashtags should never be considered as a source of instant engagement and reach. It is a long game strategy among brands and businesses. The key to successful hashtagging on Instagram is to identify your account or page plus its niche so that the algorithm will know which audiences they can show your content to.

Reference: https://later.com/blog/how-many-hashtags-on-instagram

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